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  • Een simpele SEO-strategie voor iedereen: ‘het spinnenweb’
    SEO is meer dan het optimaliseren van een pagina voor een bepaald zoekwoord. SEO ontstijgt losse pagina’s. SEO draait om zoekintentie en autoriteit. Oké, stel. Ik ben vanaf nu eenHet artikel lezenThe post Een simpele SEO-strategie voor iedereen:…
    - 60 days ago 18 Apr 19, 9:38am -
  • Een alternatief voor de traditionele USP: trouw met een idee
    Content marketing draait om het veroveren van een associatie in het brein van de lezer. Wanneer iemand aan X denkt, dan wordt er automatisch een bruggetje gelegd naar Y. IkHet artikel lezenThe post Een alternatief voor de traditionele USP: trouw met…
    - 69 days ago 9 Apr 19, 9:17am -
  • Drie schrijftips voor wakkerschuddende teksten
    Mijn artikelen zwaaien soms, als een dronken man die naar huis fietst, alle kanten op. Er is een gebrek aan focus. Het medicijn is het centreren van een tekst omHet artikel lezenThe post Drie schrijftips voor wakkerschuddende teksten appeared first…
    - 84 days ago 25 Mar 19, 12:03pm -
  • Blogideeën, commonplace books en het trainen van creativiteit door mentaal te jongleren.
    Bloggen draait om aandacht. Het draait om het vastgrijpen en met alle moeite vasthouden van het zo makkelijk afgeleide mensenlijk brein. Je moet opvallen en onthouden worden.Dit doe je doorHet artikel lezenThe post Blogideeën, commonplace books en…
    - 12 Feb 19, 3:19pm -
  • Succes bouwt op zichzelf: weg met sprints en pleisteroplossingen
    De mens denkt en handelt graag in bombastische oplossingen. À la Franse revolutie. We willen in een gigantische optocht, op de maat van epische muziek al zwaaiend met een vlagHet artikel lezenThe post Succes bouwt op zichzelf: weg met sprints en pl…
    - 3 Jan 19, 9:15am -
  • De nieuwe regels voor succes
    Sinds het begin der tijden is langer, harder en sneller werken de basis voor meer succes. Voor jagers, herders, boeren en arbeiders. Dat tijdperk komt langzaam tot zijn einde. DoorHet artikel lezenThe post De nieuwe regels voor succes appeared first…
    - 4 Dec 18, 12:34pm -

Search Engine Land

Mozz SEO Blog

  • What Your Google Tag Manager Container Should Contain - Whiteboard Friday
    Posted by DiTomasoAgencies, are you set up for ongoing Google Tag Manager success? GTM isn't the easiest tool in the world to work with, but if you know how to use it, it can make your life much easier. Make your future self happier and more produc…
    - 24 days ago 24 May 19, 12:06am -
  • 21 Ways to Triple Your B2B E‑Commerce Conversions
    Posted by OliviaRossIt takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your…
    - 25 days ago 23 May 19, 9:30am -
  • Rural Local SEO: A Marketing Package Strong on Education
    Posted by MiriamEllisCan your marketing agency make a profit working with low-budget clients in rural areas? Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clien…
    - 26 days ago 22 May 19, 9:00am -
  • Podcasts in SERPs: Is Audio SEO the Next Frontier?
    Posted by Dr-PeteOne of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. "Soon" turned out to be very soon, as we're already seeing these results surface. Here's one from a search for…
    - 26 days ago 22 May 19, 12:04am -
  • 7 Proven SEO Reporting Best Practices That Boost Client Retention
    Posted by KameronJenkins“Let’s hop on a call to go over this report.” Did you hear that?That was the collective sigh of SEOs everywhere. If we’re being honest, most of us probably view reporting the same way we view taking out the trash o…
    - 27 days ago 21 May 19, 12:06am -
  • 4 Key Lessons Content Marketers Can Take From Data Journalists
    Posted by matt_gillespieThere’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snip…
    - 28 days ago 20 May 19, 12:02am -
  • 10 Basic SEO Tips to Index + Rank New Content Faster - Whiteboard Friday
    Posted by Cyrus-ShepardIn SEO, speed is a competitive advantage.When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you…
    - 31 days ago 17 May 19, 12:02am -
  • How to Explore a SERP Feature Strategy with STAT
    Posted by TheMozTeamThis post was originally published on the STAT blog.Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do yo…
    - 33 days ago 15 May 19, 12:06am -
  • The New Moz Local Is on Its Way!
    Posted by MiriamEllisExciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale...Announc…
    - 34 days ago 14 May 19, 5:55am -

Backlinko

  • 17 Ways to Get More YouTube Views (Works GREAT In 2019)
    In this post I’m going to show you how to get more views on YouTube. In fact, these are the exact techniques that I used to grow my channel to 244.6K views per month. Let’s dive right in. 1. Use “BOGY” Thumbnails 2. Copy This Proven Video Des…
    - 26 days ago 21 May 19, 2:01pm -
  • We Analyzed 12 Million Outreach Emails. Here’s What We Learned
    We analyzed 12 million outreach emails to answer the question: What’s working in the world of email outreach right now? We looked at subject lines. We looked at personalization. We even looked at follow-up sequences. Along with our data partner for…
    - 61 days ago 16 Apr 19, 1:59pm -
  • Copywriting: The Definitive Guide
    This is the ultimate guide to writing AWESOME copy. So if you want: More traffic. More leads. More sales. Then you’ll love the actionable copywriting tips in this guide. Let’s dive right in.The post Copywriting: The Definitive Guide appeared fir…
    - 5 Mar 19, 3:03pm -
  • Ecommerce SEO: The Definitive Guide [2019]
    This is the most comprehensive guide to Ecommerce SEO online. In this expert-written guide you’ll learn everything you need to know about optimizing your ecommerce site, from keyword research to technical SEO to link building. So if you’re lookin…
    - 26 Apr 16, 5:03am -
  • The 8-Step Content Strategy For 2019 [Template Included]
    Today you’re going to learn exactly how to create a content strategy in 2019. In fact: This is the same approach I used to grow my blog to 392,441 visits per month. Let’s get started. Step #1: Choose a Content Topic Step #2: Find a Keyword Step #…
    - 3 Feb 15, 12:23pm -
  • Conversion Rate Optimization: The Definitive Guide
    This is a complete guide to conversion rate optimization (CRO). In today’s guide you’ll learn: How to run A/B tests How to optimize landing pages How to convert first-time visitors into customers Dozens of CRO best practices In short: if you want…
    - 11 Nov 14, 1:15pm -

AHREFS Blog

  • Wix SEO vs. WordPress: 6.4M Domains Studied
    Wix is doing everything in their power to change the negative perception amongst SEOs. That’s why, in 2017, they launched a contest challenging the world to outrank them for “SEO hero.” The prize? A cool $50,000. But the question is,…Read mo…
    - 4 days ago 12 Jun 19, 3:00pm -
  • Hreflang: The Easy Guide for Beginners
    Hreflang is a simple HTML attribute, but it can be difficult to get to grips with. Google’s John Mueller described hreflang as “one of the most complex aspects of SEO” because it gets “really hard quickly.” TBH hreflang is one…Read more…
    - 10 days ago 7 Jun 19, 12:12am -
  • Blogger Outreach: How to Do It and Scale It Without Feeling Like a Jerk
    You did a thing on the internet. You think it’s good, but nobody knows it exists. You wish there were more buzz about it—more tweets, links, all that good stuff. Not one to be defeated, you head to Google in search of…Read more ›The post…
    - 12 days ago 4 Jun 19, 8:43pm -
  • Search Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing for in 2019
    It’s difficult to stress just how important the concept of search intent is to SEO. I’m not exaggerating when I say that if you want to rank in 2019, understanding and creating content with search intent in mind is critical.…Read more ›The…
    - 17 days ago 30 May 19, 10:00pm -
  • How to Rank Higher on Google (6 Easy Steps)
    I know this because I’ve been there many times. Sometimes it feels like no matter what you do, nothing works. Google seems to hate your website, and you have no idea why. If that sounds all too familiar, then you’re in…Read more ›The post…
    - 19 days ago 28 May 19, 10:47pm -
  • Resource Page Link Building: The Only Guide You Need

    - 24 days ago 23 May 19, 10:55pm -
  • Keyword Difficulty: How to Determine Your Chances of Ranking in Google
    Nobody knows the exact formula Google uses to rank web pages. Even if they did, it wouldn’t change the fact that some keywords are more difficult to rank for than others. That’s what makes the concept of “keyword difficulty” one…Read more…
    - 26 days ago 21 May 19, 6:53pm -
  • How to Build a Content Marketing Strategy in 7 Steps (That Gets Consistent Leads)
    Content marketing is something about which people have an endless amount of questions. These are the most common ones I’ve heard: Everyone says that my business needs content marketing. I hired some people to create content for me, so why…Read m…
    - 33 days ago 14 May 19, 8:37pm -
  • Evergreen Content: What It Is, Why You Need It and How to Create It
    Two words: evergreen content. These two words are the backbone of our strategy here at Ahrefs. It’s how we’ve grown our blog from 15,000 visitors/month to >200,000 visitors/month: In this article, I’ll explain what evergreen content is, why it…
    - 40 days ago 7 May 19, 2:10pm -
  • Top Bing Searches (as of May 2019)
    Here’s the data we’ll be sharing in this post: Top100 most searched queries on Bing (US)—the most popular searches (by volume) for the US as of 2019. Top100 most searched queries on Bing (Worldwide)—the same data as above, but global…Read…
    - 46 days ago 1 May 19, 7:16pm -

Search Engine Watch

  • Video SEO: New tool by Trint helps make spoken words in videos crawlable
    June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines by automatically attaching transcripts using AI.The post Video SEO: New tool by Trint helps make…
    - 2 days ago 14 Jun 19, 4:32pm -
  • Five backlink analysis tools agencies should try out
    Tools that can help benchmark your clients' link quality against competitors, monitor backlinks, and discover partnership opportunities with other websites.The post Five backlink analysis tools agencies should try out appeared first on Search Engine…
    - 2 days ago 14 Jun 19, 2:43pm -
  • Five things to do on a small digital marketing budget
    I’ll walk you through a few important tactics like retargeting site visitors and purchasers, mid-funnel remarketing, and more of these tips to utilize.The post Five things to do on a small digital marketing budget appeared first on Search Engine W…
    - 3 days ago 13 Jun 19, 2:27pm -
  • It’s time we rethink how we measure influencers for SEO
    Companies rely on "reputation", followers, and engagement. Social Chain opened marketers' eyes to the murky world of follower deception.The post It’s time we rethink how we measure influencers for SEO appeared first on Search Engine Watch.
    - 4 days ago 12 Jun 19, 1:42pm -
  • Google’s How News Works, aimed at clarifying news transparency
    In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms.The post Google’s How News Works, aimed at clarifying news transparency appeared first on Search Engine…
    - 5 days ago 11 Jun 19, 1:48pm -
  • How to make online reviews one of your most powerful SEO weapons
    The importance of online reviews is undeniable. Let’s talk about a few big ones in making online reviews one of the strongest weapons in your SEO arsenal.The post How to make online reviews one of your most powerful SEO weapons appeared first on S…
    - 6 days ago 10 Jun 19, 1:54pm -
  • Regulation in the SEO industry – Impossible or essential?
    This is something I’ve been mulling over for a while. I threw the question out to SEO Twitter, and was surprised and impressed by the volume of responses.The post Regulation in the SEO industry – Impossible or essential? appeared first on Search…
    - 10 days ago 6 Jun 19, 3:31pm -
  • Exclusive interview with Craig Campbell: Golden nuggets every SEO needs to know
    SEO expert Craig Campbell shares his experience on digital and flipping websites, pro tips, mistakes to avoid, conferences, and a lot more! The post Exclusive interview with Craig Campbell: Golden nuggets every SEO needs to know appeared first on Se…
    - 10 days ago 6 Jun 19, 3:04pm -
  • How to understand searcher intent to boost SEO rankings
    It’s important to think about the search intent of potential customers. Explore user intent and learn to use this complex system to improve website ranking.The post How to understand searcher intent to boost SEO rankings appeared first on Search E…
    - 12 days ago 5 Jun 19, 12:00pm -
  • How to master technical SEO: Six areas to attack now
    It’s challenging to cover every technical aspect of sites as hundreds of issues may need fixes. Six extremely beneficial areas with actionable tips covered.The post How to master technical SEO: Six areas to attack now appeared first on Search Engi…
    - 12 days ago 4 Jun 19, 1:58pm -

 

 

SEMrush Blog

  • Weekly Wisdom with Andrea D'Ottavio: Tactical Strategies for Finding Customers on Instagram
    Need helpful and fast ways to gather a list of potential customers on Instagram? Andrea D‘Ottavio breaks down exactly how you can do that, shows you which tools to use and shows you how to use them in this Weekly Wisdom video.
    - 13 days ago 4 Jun 19, 7:00am -
  • The Best Tweets from #SEMrushChat: How to Write Explosive Content
    Last week, the #SEMrushchat topic was “How to Write Explosive Content“. Our community contributed outstanding tactical strategies and insights that only come from a lot of experience. If you want to improve your content marketing strategies, read…
    - 14 days ago 3 Jun 19, 7:00am -
  • Top Content Marketing Insights From Industry Experts [2019]
    Industry-focused events provide you with things you cannot find elsewhere, such as career building opportunities or the sharing of best performing tactics. We are happy to present the most valuable insights we have gained lately from top content mark…
    - 18 days ago 30 May 19, 10:30am -
  • How to Leverage Your Local User Data for PR
    Strategies for using classic PR for SEO have been around for some time. But this post delves into a very specific tactic that almost any site owner can leverage for publicity via mentions and links, simply by using their own local data.
    - 18 days ago 30 May 19, 7:00am -
  • The Best Tweets from #SEMrushChat: Social Media to Grow Your Business
    Last week, the #SEMrushchat topic was “Social Media to Grow Your Business“. I watched to see which tips our community contributed that I thought were unique and insightful, and I compiled the list for you. Check out the advice given and gain usef…
    - 19 days ago 28 May 19, 4:38pm -
  • Weekly Wisdom with Ross Tavendale: Chrome Extensions for SEOs
    If you are going to be in the SEO game, you have to pay attention to the latest and greatest Chrome extensions to keep up. In this video, I will review some needed, useful, and tactical extensions and plugins that will make your life easier.
    - 20 days ago 28 May 19, 7:00am -
  • Boosting the Effectiveness of Your Ads with Twitter’s Ad Transparency Tools
    Twitter recently announced the implementation of a new ad transparency feature amidst issues of being exploited for political purposes during the 2016 US Presidential Elections. This development does not only affect political parties, but also everyo…
    - 24 days ago 24 May 19, 7:00am -
  • Research: How Y Combinator Graduates Hacked the Website Traffic Growth
    Learn how Y Combinator March 2018 graduates made it (or not) after the investment. How did they hack the website traffic growth? Which startups revealed the highest potential? Research of 133 companies and top-performing marketing strategies.
    - 25 days ago 23 May 19, 7:00am -
  • How to Plan a Successful PPC Campaign in 2019
    We at SEMrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency…
    - 8 Jun 17, 9:00am -
  • The Ultimate List of Tech and Marketing Conferences & Events in 2019
    We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2019, covering all areas from technical SEO to e-commerce, to make it easier for you to find out about events that fit your needs the most.
    - 1 Dec 16, 2:00pm -

Search Engine Journal

Yoast SEO Blog

  • How to build a structured data-powered FAQ page using Yoast SEO
    Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind…
    - 3 days ago 14 Jun 19, 11:00am -
  • Content design: a great way to make user-centered content
    You might know about content marketing and SEO copywriting, but do you know about content design? This new process is aimed at making content production much more structured and user-centered. Content design prevents you from simply typing out 500 wo…
    - 4 days ago 13 Jun 19, 12:07pm -
  • Yoast SEO 11.4: FAQ structured data in the graph
    Yoast SEO 11.4 is out today. This release features loads of structured data improvements. We’ve improved the way Yoast SEO Schema works with AMP, plus we’ve enhanced our FAQ blocks and added them to the graph. Find out what Yoast SEO 11.4 is all…
    - 5 days ago 12 Jun 19, 9:35am -
  • The big “Is it a Ranking Factor?!” webinar
    It’s one of the most frequently asked questions in SEO: What factors into Google’s algorithm? What should I optimize to be able to rank? What should I do first, and what can wait? On Wednesday, June 26th, join Marieke van de Rakt, Joost de Valk,…
    - 5 days ago 12 Jun 19, 9:33am -
  • Sign in with Apple ID, full site editing plugin and bonus links
    We had a lot going on this past week in the world of WordPress. Lots of interesting plugins and tutorials and general WordPress news. WordPress 5.2.2 is still slated for this week, but don’t let that stop you from catching up first! Let’s dive in…
    - 6 days ago 11 Jun 19, 1:20pm -
  • Setting up WordPress for AMP: Accelerated Mobile Pages
    This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages/AMP? The Accelerated Mobile Pages p…
    - 11 days ago 6 Jun 19, 1:25pm -
  • Is there such a thing as too much high-quality content?
    Some bloggers consistently write awesome content. Everything they create is of the highest quality. Does that mean that these bloggers never have to clean up their website? Well, we have some bad news… Even if your content is really great, you coul…
    - 11 days ago 6 Jun 19, 1:07pm -
  • Tips for an eco-friendly website
    Today it’s World Environment Day, organized by the United Nations since 1974. It started to spread awareness about environmental issues all over the globe. At Yoast, we believe that the environment is the responsibility of everyone: nations, compan…
    - 12 days ago 5 Jun 19, 12:59pm -
  • Why the purpose of your text is important for SEO
    As text makes up a large part of most websites, it’s an important thing to focus on. You can work on the structure of your text, or the style of your post. In this post, we will focus on another aspect: the purpose of your text. A lot of people for…
    - 13 days ago 4 Jun 19, 1:10pm -
  • Block Editor news and plugin tips
    While we’re getting ready to see WordPress 5.2.2 released next week, today’s roundup focuses partly on the Block Editor. I’m also highlighting two plugins that work wonderfully with the Block Editor. One is for creating creative grid layouts an…
    - 14 days ago 3 Jun 19, 1:20pm -
  • Why and how to investigate the top tasks of your visitors
    At Yoast, we continuously want to improve our website and our products. But how do you find out what makes them better? Sure, we need to fulfill the needs of our clients. But how do you know what your client’s top tasks are? Doing research is the a…
    - 17 days ago 31 May 19, 12:46pm -
  • Yoast SEO 11.3: Even more enhancements
    High-time for another release, namely Yoast SEO 11.3. This release features enhancements and bug fixes aimed at improving the way your favorite SEO plugin performs. In this post, you’ll find everything you need to know about Yoast SEO 11.3! Plus, a…
    - 20 days ago 28 May 19, 7:38am -
  • Happy sweet 16 WordPress, microblogging and Hello theme launch
    We have a wide arrange of topics to discuss in this roundup. Everything from a perfect microblogging theme, to spinning up your WordPress hosting environment and lots in between. And, there are even some bonus links this time. Let’s dive in! Happy…
    - 21 days ago 27 May 19, 1:15pm -
  • Rich results are on the rise
    Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big block…
    - 24 days ago 24 May 19, 12:00pm -
  • Should you keep old content?
    Writing a blog post can be a challenge. It is hard work, but afterwards, you’re probably proud of what you have created. No way you are ever going to throw those beautiful articles away, right? But what should you do with blog posts that are really…
    - 26 days ago 22 May 19, 12:59pm -
  • How to do a one-page analysis in Google Analytics
    I often get a request from our Blog team about one of their pages. Sometimes they want to know if the page has gotten more pageviews or they notice something weird and they want me to find out what’s going on. And this time they wanted more insight…
    - 26 days ago 22 May 19, 12:59pm -
  • Common (beginner) mistakes in WordPress
    WordPress, as a CMS, is great for people who are just starting with their first website. It doesn’t require users to write code, it’s SEO friendly and easy to manage. Still, there are a few mistakes many beginners make in WordPress. Actually, to…
    - 27 days ago 21 May 19, 1:20pm -
  • Flesch reading ease score: Use it!
    If you use our readabilty analysis in the Yoast SEO plugin, you have probably come across the Flesch reading ease score. This score tells you how easy your text is to read. But how is the Flesch reading ease score calculated? And why is this score i…
    - 28 days ago 20 May 19, 1:25pm -
  • The importance of typography
    For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typograph…
    - 31 days ago 17 May 19, 1:09pm -
  • Supporting older versions of WordPress
    As soon as WordPress 5.3 comes out, Yoast will only support WordPress 5.2 and WordPress 5.3, and not versions before that. This means we’ll end our support for WordPress 4.9, which we’d kept alive for a little bit longer than usual to allow peopl…
    - 32 days ago 16 May 19, 10:54am -

Search Engine Journal

Online Metrics

  • Top 5 Reasons to Create Custom Channel Groupings in Google Analytics
    In Google Analytics you have the option to set up both Default and Custom Channel Groupings. In this post I will demystify Custom Channel Groupings and how you can leverage this feature for your business. You will know – if you are a regular reader…
    - 6 days ago 11 Jun 19, 7:00am -
  • In-Depth Guide on Direct Traffic in Google Analytics
    Direct traffic, one of the greatest myths in Google Analytics. I believe over 90% of the GA users out there don’t know the real truth behind it. Let’s change that! I thought a high percentage of direct traffic was super awesome… this was when I…
    - 41 days ago 7 May 19, 7:00am -
  • 11 Ways to Leverage Naming Conventions in Google Analytics and Tag Manager
    Naming conventions are a crucial aspect of the Google Analytics setup. Embed this in your Analytics strategy and you will greatly improve your productivity and data-driven ROI. I can remember – more than 10 years ago – I started out in Digital Ma…
    - 69 days ago 9 Apr 19, 6:52am -
  • Event Tracking and 10 Fundamental Questions to Answer First
    There are already a ton of resources out there focusing on how and what to track with Event Tracking. This guide answers 10 fundamental questions that are often overlooked. Craving for more, more and more data… This is something I come across very…
    - 5 Mar 19, 8:00am -
  • How Google Analytics Channels Can Make or Break Your Data Analysis
    The two most common ways to analyze traffic sources to your website is by the channel or source/medium dimension. In this post we explore how both dimensions work together. A few months ago I wrote about the “Default Channel Grouping” and how thi…
    - 8 Jan 19, 7:40am -
  • Ultimate Collection of Powerful Google Analytics Segments (100+ Examples)
    Google Analytics comes with a ton of features that enhance your data insights. Applying segments is one of the most important strategies that every marketer and analyst should understand and utilize. In most cases, an unsegmented data analysis is no…
    - 27 Nov 18, 8:00am -
  • Step-by-Step Guide on the Default Channel Grouping Dimension
    The Channels report and Default Channel Grouping dimension come with critical insights for any business. Most companies get the setup terribly wrong and don’t use it to its fullest potential. Let’s demystify the Default Channel Grouping together!…
    - 30 Oct 18, 7:47am -
  • Pro Guide to the Shopping Behavior Analysis Report in Google Analytics
    The Shopping Behavior Analysis report holds a tremendous amount of insights. In my experience, most marketers and analysts only scratch the surface, let’s change that! A few weeks ago one of my Ecommerce clients was preparing a presentation around…
    - 18 Sep 18, 7:00am -
  • Top 16 Google Tag Manager Extensions Worth Trying Out
    Google Tag Manager is a great tool, but do you leverage the GTM extensions as well? Every month new Google Tag Manager extensions are created and some of them are pure gold. A while ago I wrote a post on Google Analytics Chrome Add-ons and now it i…
    - 21 Aug 18, 6:47am -
  • Ultimate Guide to Using a Google Analytics Test View
    Learn how to use a Google Analytics Test View to bulletproof your configuration. This post includes the best strategies and tips to optimize your Analytics setup testing process. In the Google Analytics Setup Mastery Course you can learn all the nit…
    - 31 Jul 18, 6:42am -

SEO by the Sea

  • Location Extensions Augmented Advertisements
    Google Has Filed A Patent for Location Extensions to Geogrpahical Paid Ads When a Google Patent uses the word “Content” they often mean advertisements, rather than just the content on a website. That was true when I wrote about a Google patent ab…
    - 2 days ago 14 Jun 19, 5:53pm -
  • How Google May Rank Some Results based on Categorical Quality
    A New Patent on Categorical Quality Some of the people who write patents for Google tend to stand out to me. One of those is Trystan Upstill. I noticed that he has published another one that looks really interesting, and worth reading. When I started…
    - 6 days ago 10 Jun 19, 8:13pm -
  • Google Image Classification and Landmarks
    Image Classification in the past Back in 2008, I was writing about how a search engine might learn from photo databases like Flickr, and how people label images there in a post I wrote called, Community Tagging and Ranking in Images of Landmarks In a…
    - 27 days ago 20 May 19, 10:05pm -
  • Context Clusters in Search Query Suggestions
    unsplash-logoSaketh Garuda Context Clusters and Query Suggestions at Google A new patent application from Google tells us about how the search engine may use context to find query suggestions before a searcher has completed typing in a full query. Th…
    - 19 Feb 19, 12:39am -
  • Universal Search Updated at Google
    unsplash-logoTristan Colangelo Sura gave up on her debugging for the moment. ‘The word for all this is ‘mature programming environment.’ Basically, when hardware performance has been pushed to its final limit, and programmers have had several c…
    - 4 Jan 19, 8:35pm -
  • How Google’s Knowledge Graph Updates Itself by Answering Questions
    unsplash-logoElijah Hail To those of us who are used to doing Search Engine Optimization (SEO), we’ve been looking at URLs filled with content, and links between that content, and how algorithms such as PageRank (based upon links pointed between pa…
    - 29 Oct 18, 9:50pm -
  • How Google Identifies Primary Versions of Duplicate Pages
    Identifying Primary Versions of Duplicate Pages We know that Google doesn’t penalize duplicate pages on the Web, but it may try to identify which version it prefers to other versions of the same page. I came across this statement from Dejan SEO on…
    - 12 Oct 18, 2:35pm -
  • Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries
    Quality Scores and Augmentation Queries In general, the subject matter of this specification relates to identifying or generating augmentation queries, storing the augmentation queries, and identifying stored augmentation queries for use in augmentin…
    - 30 Jul 18, 9:04pm -



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