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Bruce Clay

  • Page Experience Matters: The Mobile-Friendly Site
    It’s no secret that the majority of Google’s search engine users are mobile users. That fact is the driving force behind Google’s focus on making sure websites like yours serve them well. And if you don’t comply? Your search engine rankings m…
    - 7 days ago 22 Sep 20, 2:26am -
  • Page Experience: Google’s New User Experience Algorithm Update
    User experience has always been at the heart of good SEO. But on May 28, 2020, Google announced that page experience would become a new ranking signal sometime in 2021. This article kicks off our page experience series with an overview of the update…
    - 13 days ago 15 Sep 20, 5:22pm -
  • What Is a Whole-SERP SEO Strategy?
    A whole-SERP SEO strategy analyzes the features that show up most in the search results for target keywords and then optimizes for them. Features can be anything from videos to images to featured snippets and beyond. To better understand whole-SERP S…
    - 18 days ago 10 Sep 20, 7:10pm -
  • How to Get Rid of Duplicate Content in WordPress
    It is often said that two is better than one. But in SEO, two webpages that appear too similar can cause double the trouble. This is what we call duplicate content. What exactly is duplicate content? Google defines it in the following way: Duplicate…
    - 27 days ago 1 Sep 20, 6:03pm -
  • What Are Meta Tags? Why Are They Important to SEO? How Do You Create Them?
    Creating unique and compelling meta tags is a standard practice in any good SEO program. Let’s take a closer look at what meta tags are, why they are important, and how to create effective content for them. In this article: What are meta tags Why a…
    - 32 days ago 27 Aug 20, 7:09pm -
  • SEO Siloing: What, Why, How
    What is SEO siloing? Why should you do SEO siloing? And how do you silo a website? These are common questions that site owners have as they embark on their journey of strategic search engine optimization. In this article, I’ll give the what, the wh…
    - 34 days ago 26 Aug 20, 12:24am -
  • What Is a PPC Audit? Why Are PPC Audits Important? And How Do You Do a PPC Audit?
    Online advertisers want to know how they can get more out of their search marketing programs. PPC audits are just the thing to help them do that. Let’s look closer at the answers to questions like: What is a PPC audit? Why is it important? How do I…
    - 42 days ago 17 Aug 20, 8:01pm -
  • How a WordPress SEO Plugin Can Help You Optimize Your Content with Keywords
    Optimizing content with keywords is one of the most common SEO practices out there. Even without technical SEO skills, content creators often perform this basic SEO function. Why is keyword optimization such a popular SEO technique? Simply put: it’…
    - 47 days ago 13 Aug 20, 12:07am -
  • SEO: What We Believe
    The digital marketing industry is at a tipping point for a great many reasons. And SEO is more important now than ever for businesses to survive. Recently, I gave a presentation called Declaration of SEO that expresses six fundamental truths about SE…
    - 49 days ago 10 Aug 20, 5:33pm -
  • WordPress SEO Plugins: Why Real-Time and Customized Data Matters
    If a cardiologist wanted to see how your heart was doing, they’d hook you up to an EKG to measure your heart rate at rest or during activity. What a cardiologist wouldn’t do is tell you your heart health based on a study of people like you, witho…
    - 54 days ago 5 Aug 20, 5:33pm -

Search Engine Land

Mozz SEO Blog

  • nieuwHow to Detect and Improve Underperforming Content: A Guide to Optimization
    Posted by SamuelMangialavoriContent, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketi…
    - 19 hours ago 28 Sep 20, 12:00am -
  • Accessible Machine Learning for SEOs — Whiteboard Friday
    Posted by BritneyMullerMachine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney M…
    - 4 days ago 25 Sep 20, 12:00am -
  • How to Turn One Piece of Content into Multiple for SEO
    Posted by liambbarnesAs most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume…
    - 7 days ago 22 Sep 20, 12:00am -
  • Search Intent and SEO: A Quick Guide
    Posted by DawnMacriUnderstanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking succ…
    - 8 days ago 21 Sep 20, 12:00am -
  • The Theory Behind Ranking Factors — Whiteboard Friday
    Posted by rjonesx.Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and…
    - 11 days ago 18 Sep 20, 12:00am -
  • What Shifts in Product Demand Mean for SEO
    Posted by SabrinaBombergerIf you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in…
    - 14 days ago 15 Sep 20, 12:00am -
  • How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization
    Posted by AnnaleisMontgomeryWith businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer att…
    - 15 days ago 14 Sep 20, 12:00am -
  • How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday
    Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a fra…
    - 18 days ago 11 Sep 20, 12:00am -
  • How to Choose Google My Business Categories (With Cool Tools!)
    Posted by MiriamEllisImage credit: Danny SternfeldIn creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you selec…
    - 20 days ago 9 Sep 20, 12:00am -

Backlinko

  • The Ultimate SEO Tutorial for 2020
    The post The Ultimate SEO Tutorial for 2020 appeared first on Backlinko.
    - 6 days ago 22 Sep 20, 2:00pm -
  • 17 Untapped Ways to Find New Content Ideas
    Today I’m going to show you 17 little-known ways to find GREAT content ideas. In fact, finding untapped content topics is one of the main reasons that my blog now brings in 519,977 visits per month: So if you want to come up with content topic idea…
    - 20 days ago 8 Sep 20, 1:35pm -
  • How People Use Google Search (New User Behavior Study)
    We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results Percentage of clicks that go to local, video and Google…
    - 34 days ago 25 Aug 20, 1:41pm -
  • 17 Advanced SEO Techniques for 2020
    This is a list of 17 advanced SEO strategies, techniques and tactics. In fact, these strategies have helped my site bring in 350,973 visitors per month from Google. So if you’re sick of reading the same old beginners stuff (“create great content!…
    - 48 days ago 11 Aug 20, 1:41pm -
  • Introducing: The SEO Marketing Hub 2.0, A Free Library of SEO Resources For 2020
    I’m PUMPED to announce the release of the new SEO Marketing Hub 2.0. We launched SEO Marketing Hub 1.0 last year. Since then, we’ve made hundreds of edits, additions, improvements and updates. This updated free resource library now covers over 41…
    - 62 days ago 28 Jul 20, 2:02pm -
  • The 2020 SEO Jobs Report
    We analyzed 7,051 job postings on Glassdoor and LinkedIn to better understand the current SEO job market. In this new report you’ll learn: Average SEO position salaries Skills that employers look for How COVID-19 impacted SEO job demand Industries…
    - 83 days ago 7 Jul 20, 1:15pm -

AHREFS Blog

  • 4 Best Facebook Groups for SEOs (Most Voted For)
    Even though there were more than 20 suggestions and hundreds of votes, 85% went to just four groups. Below, I’ll reveal what these groups were, and what I liked and disliked after joining them. Affiliate SEO Mastermind SEO Signals Lab…Read more…
    - 4 days ago 24 Sep 20, 4:00pm -
  • 10 SEO Myths You Should Ignore
    Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO. So let’s bust a few common SEO…Read…
    - 6 days ago 22 Sep 20, 4:00pm -
  • Track These 3 SEO KPIs to Make Better Marketing Decisions
    In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no relationship with the overall marketing or business goals. In reality,…Read m…
    - 11 days ago 17 Sep 20, 4:00pm -
  • What Is Schema Markup? How to Use It for SEO
    You’ve probably already encountered marked-up content in the form of rich snippets: But schema markup can do more than that and help your SEO in other ways. In this guide, you’ll learn: Why schema markup is important How to approach…Read more…
    - 13 days ago 15 Sep 20, 4:00pm -
  • Why is Content Marketing Important? 5 Reasons
    How do we know? Because content marketing is a big part of our marketing strategy, and we’ve experienced all of those benefits firsthand. In this post, we’ll dig deeper into why content marketing is so important, explore a few successful…Read…
    - 18 days ago 10 Sep 20, 4:00pm -
  • 301 vs. 302 Redirects for SEO: Which Should You Use?
    But you might be wondering, why does this even matter? After all, users can’t tell the difference between 301s and 302s. Both are identical in their functionality. The answer is simple: Search engines view 301 redirects and 302 redirects differentl…
    - 20 days ago 8 Sep 20, 4:00pm -
  • How to Build a Winning Content Marketing Strategy in 9 Steps
    Because when you have one, you’ll be able to achieve results like this: And this: In this post, I’ll show you how to create a winning content marketing strategy based on our experience at Ahrefs. But first… What exactly is…Read more ›The…
    - 25 days ago 3 Sep 20, 4:00pm -
  • 12 Actionable SEO Tips to Increase Organic Traffic
    If you’ve read this post in the past, you’ll know this is a mistake we’ve made before. Before republishing, it listed over 200 mediocre SEO tips. So we decided to rewrite the post and focus only on the most actionable…Read more ›The post…
    - 27 days ago 1 Sep 20, 4:00pm -
  • How to Use Data Forecasting for SEO [Scripts Included]
    Here’s the graph for ahrefs.com: Having historical data like this is useful for analyzing the past performance of a website or web page, but what about future performance? Is there a way we could use the data to forecast organic…Read more ›T…
    - 32 days ago 27 Aug 20, 4:00pm -
  • How to Outsource SEO (Simple Framework)
    But people often fail to mention that doing this well is hard. You can’t just hire the first person you find, offer no training, and order another mojito. Successfully outsourcing SEO involves creating systems, hiring good people, and learning how…
    - 34 days ago 25 Aug 20, 4:00pm -

Search Engine Watch

  • nieuwSynergized search is key to success in the new normal
    Marketers need a smart strategy to cut through the competition. The question is: will they drive the highest traffic and performance with search engine optimization (SEO) or pay per click (PPC)? Find out how to create the perfect balance to get desir…
    - 6 hours ago 28 Sep 20, 1:18pm -
  • nieuwNavigating a cookieless future
    Apple and Google are making moves towards user privacy and marketing compliance which are effectively a pivot away from the traditional advertising and search marketing industry. More on how to navigate in a cookieless world.The post Navigating a co…
    - 8 hours ago 28 Sep 20, 11:08am -
  • Top 10 Tools to facilitate web development
    You can find your ideal development tool too used for testing the user interface of a website or web application. Here's a list of the top 10 for you.The post Top 10 Tools to facilitate web development appeared first on Search Engine Watch.
    - 3 days ago 25 Sep 20, 6:23pm -
  • Speed and performance of Web dev, SEO, and marketing agencies websites
    Nebojsa Radakovic analyzed 20k agency websites for speed and performance and what I learned is not that good. A detailed report on what's going on.The post Speed and performance of Web dev, SEO, and marketing agencies websites appeared first on Sear…
    - 3 days ago 25 Sep 20, 3:24pm -
  • Why behavior analysis is important online business
    A comprehensive guide that helps you understand user behavior on the website and how can you improve engagement using cohort analysis and behavior analysis.The post Why behavior analysis is important online business appeared first on Search Engine W…
    - 4 days ago 24 Sep 20, 3:30pm -
  • Guide to using interactive 404s to boost your SEO
    Read further to find ways through which you can use interactive 404s to not only boost your SEO but also improve your user experience from dwindling. The post Guide to using interactive 404s to boost your SEO appeared first on Search Engine Watch.
    - 4 days ago 24 Sep 20, 1:02pm -
  • Top 15 Chrome extensions for social media marketers
    From theme-based to technical coding-related, these top 15 Chrome extensions will make social media marketers more productive, smart, and efficient. The post Top 15 Chrome extensions for social media marketers appeared first on Search Engine Watch.
    - 5 days ago 23 Sep 20, 1:50pm -
  • Creating viral content: Is it possible to harness viral trends?
    Do viral trends come out of nowhere or do they share some common traits? Experts have different views.The post Creating viral content: Is it possible to harness viral trends? appeared first on Search Engine Watch.
    - 6 days ago 22 Sep 20, 1:07pm -
  • How to create compelling content based on existing data
    Data-focused content doesn’t require as much heavy lifting as people assume. Existing public data sources can translate to compelling content for your brand.The post How to create compelling content based on existing data appeared first on Search…
    - 6 days ago 22 Sep 20, 8:40am -
  • How to make your website ADA-compliant and win at SEO
    Here are four ways to make your website ADA compliant, and how these simple tips will help you win at SEO.The post How to make your website ADA-compliant and win at SEO appeared first on Search Engine Watch.
    - 7 days ago 21 Sep 20, 11:06am -

 

 

SEMrush Blog

  • How to Keep Your Google Ads Costs Under Control
    Google Ads can be one of the most efficient ways to attract relevant customers to your business. As is the case with many marketing pursuits, though, the question usually comes down to budget: can you afford Google Ads costs? In this guide, I will ru…
    - 3 days ago 25 Sep 20, 10:53am -
  • Short-Form vs. Long-Form Content (Which One Do I Use and When?)
    Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form content, sharing insights into how long your content should be and how a…
    - 4 days ago 24 Sep 20, 11:00am -
  • How to Craft a Social Media Content Strategy (from Start to Finish)
    Think of your social media content strategy as your blueprint for success for your business across the social platforms that you choose to build up and engage with an audience on. In this guide, we walk you through a simple 7 step process to craft a…
    - 5 days ago 23 Sep 20, 11:00am -
  • [Survey] Small Business Marketing Challenges and How to Overcome Them
    This year, the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. Recently we c…
    - 6 days ago 22 Sep 20, 3:47pm -
  • 21 Tips to Find a Content Writing Service
    If you’re looking to outsource content marketing, you may quickly find yourself overwhelmed with options. We asked our audience about their top priorities and criteria for choosing a content writing service provider and added our own actionable tip…
    - 7 days ago 21 Sep 20, 3:00pm -
  • 40 Best Content Creation Tools and Resources: Free and Paid
    Using the right tools can make content creation so much easier and more successful, and to help you to discover new ones to try out, we‘ve rounded up 40 of our favorites, covering everything from research and ideation through to those that can help…
    - 7 days ago 21 Sep 20, 11:00am -
  • What Is Evergreen Content? How to Create Content That Lasts
    If you‘re not using evergreen content to deliver ongoing growth, there‘s a good chance that you‘re missing out on valuable search traffic, and in this guide, we dive deep into how to create content that stands the test of time and that can help…
    - 10 days ago 18 Sep 20, 11:00am -
  • 8 Types of Interactive Content and Engaging Examples
    Interactive content is a surefire way to gain a competitive advantage, and in this guide, we‘ll dive deep into this engaging content format and share examples of some of the best pieces out there to help you to see what‘s possible and inspire you…
    - 11 days ago 17 Sep 20, 11:38am -
  • The Essential Guide to Content Creation: To Engage and Convert Your Audience
    Content creation is one of the most important skills that a marketer should learn. In this ultimate guide, we are going to deep dive into everything you need to know to help you stand out from the crowd and create something that is the best of its ki…
    - 12 days ago 16 Sep 20, 11:00am -
  • The Ins and Outs of Competitive Benchmarking
    Learn about all the ins and outs of competitive benchmarking to stay on top of the competition and compare your marketing, product, and business performance against the market.
    - 12 days ago 16 Sep 20, 9:00am -
  • 15 Social Media Content Types (with examples for ideas and inspiration)
    Social media can be a powerful tool for both building and engaging with an audience. In fact, the reality is that those brands who are smashing it right now are using the right social media content to engage the right audience. But what content shoul…
    - 14 days ago 14 Sep 20, 12:30pm -
  • How to Work With Freelance Writers to Produce Quality Content
    This post looks at the best ways to work with professional content writers to solidify the communication process and to create great content that drives results.
    - 17 days ago 11 Sep 20, 3:00pm -
  • On-page Strategies for Local SEO: Ranking in Multiple Cities
    This article will share with you how to approach ranking in different locations that your business is not physically located in. Learn about Doorway Pages, Local Keyword Research, SERP Analysis, Content Writing, Schema, and much more.
    - 17 days ago 11 Sep 20, 11:00am -
  • Top Google Searches and Trending Keywords in 2020
    Ever wondered what people are searching for online or interested to know what questions people frequently ask Google? SEMrush has analyzed more than 20 billion keywords and compiled easy to digest lists to answer your questions. This report contains…
    - 18 days ago 10 Sep 20, 8:55pm -
  • Google’s New Page Experience Signal: An Object-Oriented Approach to UX Ranking Factors, But Will It Have Teeth?
    Google announced the Page Experience signal, which will be a new ranking factor rolling out in 2021. It combines multiple sub-signals into one larger signal. This guide will break down Google’s object-oriented approach and the factors involved.
    - 18 days ago 10 Sep 20, 12:00pm -
  • 14 of the Best Product Page Design Examples
    All too often, product pages aren‘t given as much love and attention as they deserve. But they should be, and in this guide we‘ll talk you through 14 of the best examples that we‘re all huge fans of, ones that we think will inspire you, change…
    - 19 days ago 9 Sep 20, 10:08am -
  • Infographic Marketing: How to Plan, Create and Succeed
    Many of us have seen how powerful infographics can be in marketing campaigns. And at the same time, we have all seen more infographic fails than successes. For this reason, our team chose to get insights from guest Visme App and our community via #SE…
    - 16 Sep 19, 7:00am -
  • How to Diversify Your Content On a Limited Budget
    In last week‘s SEMrushchat, our guests Kelly Hungerford and Mack Collier, and the SEMrush community discussed ways to diversify content strategy affordably. Topics included identifying content to update / repurpose / reuse, strategies for creating…
    - 29 Jul 19, 7:00am -
  • PPC Tools: 39 Solutions for Paid Advertising Pros (Plus a Bonus)
    We talked to our PPC team, as well as dozens of PPC marketers at several conferences we attended this spring and came up with a list of 39 tools that make the lives of paid advertising pros easier. The list of tools will help you save time, lower ad…
    - 17 Jun 19, 8:00am -
  • SEO Competitor Analysis: Keywords and Backlinks
    SEO strategy optimization is a continuous process. You always have to monitor your competitors‘ efforts and performance. Learn how to do keyword and backlink competitor analysis through a consistent and proven process in order to get insights for s…
    - 6 Sep 17, 7:00am -

Search Engine Journal

Yoast SEO Blog

  • nieuwKeyword research for your online store
    When you start an ecommerce site, having a keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords…
    - 7 hours ago 28 Sep 20, 12:00pm -
  • Analytics: 5 tips to measure your Black Friday success
    Black Friday is fast approaching. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visito…
    - 4 days ago 24 Sep 20, 8:30am -
  • Increase blog engagement: 8 tips to boost shares and comments
    Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? Then you want to increase your blog engagement. In this post, I’ll explain wha…
    - 5 days ago 23 Sep 20, 10:20am -
  • How to turn your online customer into a brand ambassador
    Right after a customer does an online purchase on your site, an important marketing opportunity arises. At that moment, someone chose to buy a product from your business, linking them to your brand. So make sure to seize that moment! In this article…
    - 6 days ago 22 Sep 20, 12:10pm -
  • Holiday season / Black Friday SEO: 7 tips to start preparing!
    It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most wonderful time of the year. So, if you have an onlin…
    - 7 days ago 21 Sep 20, 12:00pm -
  • How to get great looking Google results
    You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might have a video, or some other thing. T…
    - 11 days ago 17 Sep 20, 12:16pm -
  • Social media for small businesses: 12 tips to boost your local marketing
    A successful local business is one that nurtures relationships with its clients and one that people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about you…
    - 12 days ago 16 Sep 20, 12:15pm -
  • Low-budget branding for small businesses
    Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a len…
    - 13 days ago 15 Sep 20, 12:20pm -
  • What is quality content and how do you create it?
    Writing quality content should be a key aspect of every SEO strategy. But when is your content considered high-quality? And is this the same for your users as it is for Google? In this article, I’ll discuss what quality content is and how you can m…
    - 14 days ago 14 Sep 20, 12:15pm -
  • Local ranking factors that help your small business’ SEO
    If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of c…
    - 18 days ago 10 Sep 20, 12:17pm -
  • How to duplicate a post in WordPress, plus 4 reasons why!
    If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust the content, instead of starting from scratch with every post you write. Fortunately, cloning a post beco…
    - 18 days ago 10 Sep 20, 10:18am -
  • Schema.org is hard, Yoast SEO makes it easy for you
    Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For years, even the best implementations were still just a fragmented mess…
    - 19 days ago 9 Sep 20, 12:00pm -
  • New and temporarily free Local SEO training: Learn how to rank locally!
    With a website, you’re able to reach out to the entire online world. But what if you want to target a local audience? Then you need to practice local SEO! Especially now, during the COVID-19 pandemic, it’s incredibly important to make sure your l…
    - 20 days ago 8 Sep 20, 7:43am -
  • How to add HowTo Schema using Yoast SEO blocks
    You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that s…
    - 21 days ago 7 Sep 20, 12:00pm -
  • The latest news in SEO and WordPress: August 2020
    Every month, Jono and I sit down to discuss the latest news in SEO in a live webinar for our Yoast SEO Academy members. It’s a fun way for us to provide you some of our insights on what’s happening right now. In addition, you get to ask your ques…
    - 25 days ago 3 Sep 20, 11:16am -
  • How many internal links does a post have? Find out the easy way!
    Do you wonder how often you link to a certain post? Or how many outgoing links it has? If you don’t, you should. Because if you want a post to rank, you should link to it from related content. And, if it’s an important post, you should link to it…
    - 26 days ago 2 Sep 20, 12:00pm -
  • Yoast SEO 14.9: Polish word forms, Hebrew keyphrase recognition
    Yoast SEO 14.9 comes with a new round of improvements, plus two new language-based enhancements: Polish word form support in Premium and Hebrew keyphrase recognition in Free. Polish is the tenth language to get word form support and there’s a lot m…
    - 27 days ago 1 Sep 20, 7:44am -
  • How to add FAQ Schema in WordPress using Yoast SEO
    Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind…
    - 28 days ago 31 Aug 20, 12:00pm -
  • Structured data with Schema.org: the ultimate guide
    To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.The post Structured data with Schema.org: the ultimate guide appeared first on Yoast.
    - 32 days ago 27 Aug 20, 11:00am -
  • How to set up a cornerstone content strategy with Yoast SEO
    On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find in Google. At Yoast, we call these articles your cornerstone articles. How does the Y…
    - 33 days ago 26 Aug 20, 12:00pm -

Search Engine Journal

Online Metrics

  • 25 Key Differences: Google Analytics App + Web vs Universal Analytics
    What’s the difference between Google Analytics App + Web and Universal Analytics? In this blogpost we will explore the differences between both versions of Google Analytics. App + Web is not a simple upgrade to Universal Analytics. It’s a new ver…
    - 14 days ago 15 Sep 20, 7:00am -
  • In-Depth Guide on Enhanced Measurement in Google Analytics App + Web
    Saying “yes” to automating parts of your Google Analytics App + Web setup sounds like a no-brainer to many, but are there any drawbacks? In this post I will share my opinion on the Enhanced Measurement feature of the new Google Analytics properti…
    - 62 days ago 28 Jul 20, 7:10am -
  • 10 Strategies to Effectively Manipulate Google Analytics Data
    In Google Analytics you can both temporarily as well as permanently manipulate Google Analytics data. In this blogpost you will learn about the smartest tactics behind data manipulation. In my experience, many people and organizations lack the knowle…
    - 9 Jun 20, 7:00am -
  • How to Find and Fix Duplicate Transactions in Google Analytics
    Enhanced Ecommerce is one of the most powerful modules in Google Analytics. Here you will learn how to avoid sending duplicate transactions to Google Analytics. Why is transaction revenue in Google Analytics not matching our back-end data? Why do I s…
    - 12 May 20, 7:00am -
  • How to Analyze Products Out of Stock in Google Analytics
    Having products out of stock is one of the worst things that can happen for Ecommerce websites. In this blogpost you learn how to measure and analyze out of stock data in GA. I have worked with many Ecommerce businesses in the last years. In my exper…
    - 10 Mar 20, 8:00am -
  • [Solved] 15 Most Common Enhanced Ecommerce Issues
    Enhanced Ecommerce belongs to the most powerful features of Google Analytics. Are you confident about your Enhanced Ecommerce implementation and data in Google Analytics? In the last years I have worked with many different companies to support them w…
    - 11 Feb 20, 8:00am -
  • Expert Guide to Product Page Analysis in Google Analytics
    You won’t get far if you offer great products, but unconvincing product pages. In this post you learn several techniques for analyzing product page performance in Google Analytics. No doubt that everyone reading this article has a lot of experience…
    - 14 Jan 20, 8:19am -
  • Deep-Dive into Leveraging Hit-Scoped Segments
    In Google Analytics you can apply user, session and hit-scoped segments. In my experience, just a few people are aware of the last category of segments. Let’s change that! Segments belong to the most powerful features of Google Analytics and a topi…
    - 12 Nov 19, 8:00am -
  • Google Analytics Scope: You Don’t Want to Ignore It!
    Collecting data in Google Analytics is very straightforward, but not fully understanding the “scope” of your metrics and dimensions will get you into trouble! Visits became sessions, visitors became users… This refers to the external appearance…
    - 15 Oct 19, 7:00am -
  • How to Smartly Identify the Original Traffic Source in Google Analytics
    Do you want to know the original traffic source of your returning users? Read on and you will learn how to derive useful insights for your marketing strategy. On default, Google Analytics applies the last non-direct click attribution model to the sta…
    - 10 Sep 19, 7:00am -

SEO by the Sea

  • Featured Snippet Answer Scores Ranking Signals
    Calculating Featured Snippet Answer Scores An update this week to a patent tells us how Google may score featured snippet answers. When a search engine ranks search results in response to a query, it may use a combination of query dependant and query…
    - 5 days ago 23 Sep 20, 10:41pm -
  • Where will we go with Personalized Knowledge Graphs?
    I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). Personalized Knowledge Graphs are structured information about entities personally related to a particular searcher, t…
    - 7 days ago 21 Sep 20, 11:21pm -
  • Entity Seeking Queries and Semantic Dependency Trees
    Entity Seeking Queries and Semantic Dependency Trees Queries for some searches may be entity seeking queries. Someone may ask, “What is the hotel that looks like a sail.” That query may look for an entity such as the building, the Burj Al Arab Ju…
    - 77 days ago 13 Jul 20, 11:31pm -
  • How Google Might Rank Image Search Results
    Changes to How Google Might Rank Image Search Results We are seeing more machine learning in how Google ranks pages and images in search results. That may leave what we know as traditional, or old school ranking signals behind. It is worth looking at…
    - 88 days ago 2 Jul 20, 7:06pm -
  • A Well-Formed Query Helps Search Engines Understand User Intent in the Query
    A Well-Formed Query Helps a Search Engine Understand User Intent Behind the Query To start this post, I wanted to include a couple of whitepapers with authors from Google. The authors of the first paper are inventors of a patent application from Apri…
    - 8 Jun 20, 9:48pm -
  • Job Search Engine Using Occupation Vectors
    I worked for the Courts of Delaware at Superior Court. I started working there as the Assistant Criminal Deputy Prothonotary. I changed jobs after 7 years there, and I became a Mini/Micro Computer Network Administrator. The Court used an old English…
    - 21 May 20, 11:44pm -
  • Search Suggestions from Previously Submitted Searcher Queries
    I came across an interesting Search Engine Land post last week. It inspired me to search and see if I could find a related patent from Google: Google is suggesting searches based on users’ recent activity I tried reproducing search suggestions show…
    - 11 May 20, 8:15pm -
  • PageRank 2020
    If you have been an SEO for any amount of time, or responsible for marketing a website, you may have heard of PageRank. It was was developed by the Founders of Google in the earliest days of the Search Engine. There is new information about PageRank…
    - 2 Apr 20, 10:46pm -

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