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Bruce Clay

  • Myth-busting SEO for the CMO: Myth No. 1 – SEO Is Too Unreliable
    I’m sure you’ve heard the horror stories of losing rankings and traffic overnight due to a Google algorithm update. It’s true that an algorithm update has the ability to do this to a website. But even if an update has impacted a site in this wa…
    - 2 days ago 6 Jul 20, 5:20pm -
  • Paid Guest Posting: More Proof That It’s Bad for Business
    Google has been repeating itself for years: paid links are spam. Yet an entire economy has sprung up around paid guest posting — essentially just another form of paid links. What is the difference between selling or buying a link on a webpage and p…
    - 8 days ago 30 Jun 20, 6:26pm -
  • A CMO’s Guide to YouTube SEO in Less Than 5 Minutes
    This article is part of a series where we summarize SEO topics in less than five minutes. YouTube is the second most visited website according to Alexa. With 2 billion active users, the platform uploads more than 500 hours of video content per minute…
    - 14 days ago 24 Jun 20, 6:36pm -
  • How to Track Content Performance with a WordPress SEO Plugin
    As a WordPress user, you have the flexibility to create the website you want. But SEO is not easy right out of the gate in WordPress. You need plugins to get the most out of SEO. If you want to know how to track your content performance in the search…
    - 16 days ago 22 Jun 20, 4:03pm -
  • The Always Up-to-Date SEO Checklist
    In Bruce Clay’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this version as an in-hand to-do list or basic audit outline. The post The Always Up-to-Date SEO Checklist appeared first on Bruce…
    - 21 days ago 17 Jun 20, 6:05pm -
  • A CMO’s Guide to Optimizing for Voice Search
    For many brands, optimizing for voice search is uncharted territory. I’m here to give you a high-level overview of what to consider and how to get it done. Start competing for your share of visibility in the growing trend that is voice search. In t…
    - 23 days ago 15 Jun 20, 5:59pm -
  • A CMO’s Guide to Voice Search in Less Than Five Minutes
    This article is part of a series where we summarize SEO topics in less than five minutes. Voice search presents a massive and often untapped opportunity for brands to add more value and gain more visibility. Here’s what you need to know about this…
    - 27 days ago 11 Jun 20, 6:04pm -
  • Post-Click SEO: User Experience & How to Survive Google’s Algorithm
    There has always been a connection between SEO, user experience, and how well a website ranks. That’s because Google is laser-focused on the user experience — specifically, what type of experience searchers have when they click through to a site.…
    - 28 days ago 10 Jun 20, 7:13pm -
  • SEO: No Guarantees
    This world is full of guarantees. Guarantees that what you buy will make you feel better, look younger, be richer, get happier. It is famously said, though, that there are no real guarantees in life except death and taxes. For many years, there has b…
    - 30 days ago 8 Jun 20, 5:39pm -
  • A CMO’s Guide to Google Image Search in Less Than 5 Minutes
    This article is part of a series where we summarize SEO topics in less than five minutes. If you want another way to maximize your brand’s visibility online, Google Images is it. With Google investing more and more into image search, now is the tim…
    - 34 days ago 4 Jun 20, 11:03pm -

Search Engine Land

Mozz SEO Blog

  • How to Bring Your Best Self to the Online Conference Season
    Posted by cheryldraperConference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this…
    - 2 days ago 7 Jul 20, 12:00am -
  • Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday
    Posted by BritneyMullerPage speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. W…
    - 6 days ago 3 Jul 20, 12:00am -
  • Behind the Scenes at MozCon Virtual
    Posted by Dr-PeteRe-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for the…
    - 7 days ago 2 Jul 20, 12:00am -
  • Thinking Beyond the Link Building “Campaign” [Case Study]
    Posted by Paddy_MooganOver the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building…
    - 9 days ago 30 Jun 20, 12:00am -
  • How to Choose the Most Link-Worthy Data Source for Your Content
    Posted by DomenicaFractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of…
    - 10 days ago 29 Jun 20, 12:00am -
  • How to Get Backlinks in 2020 [Series] - Whiteboard Friday
    Posted by BritneyMullerLink building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series o…
    - 13 days ago 26 Jun 20, 12:06am -
  • Download the SEO's Local Search Cheat Sheet!
    Posted by MiriamEllisWhat a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping:Team members and clientsAll the moving marketing parts...in constant, useful motion. On your worst days, though, mistakes happen when:…
    - 15 days ago 24 Jun 20, 12:00am -
  • The MozCon Virtual 2020 Final Agenda
    Posted by cheryldraperWe're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference he…
    - 15 days ago 23 Jun 20, 10:44am -
  • Third-party vs. In-house Delivery: A Guide to Informed Choice
    Posted by MiriamEllisImage credit: Robert Couse-BakerBefore all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today…
    - 17 days ago 22 Jun 20, 12:00am -


  • Ahrefs: The Definitive Guide
    The post Ahrefs: The Definitive Guide appeared first on Backlinko.
    - 8 days ago 30 Jun 20, 2:01pm -
  • Google Lens Study: Results From 65,388 Visual Searches
    We analyzed 65,388 Google Lens search results to better understand how visual search works. Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including: Alt text Domain Authority URLs Title tags Responsiv…
    - 29 days ago 9 Jun 20, 2:03pm -
  • Off-Page SEO: The Definitive Guide
    The post Off-Page SEO: The Definitive Guide appeared first on Backlinko.
    - 43 days ago 26 May 20, 2:07pm -
  • How to Scale Content Creation [New Step-By-Step Guide]
    In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped me publish 326,649 words of blog content over the last year. Plus: a new flagship course, dozens of social media posts, email ne…
    - 57 days ago 12 May 20, 2:01pm -
  • Technical SEO: The Definitive Guide
    The post Technical SEO: The Definitive Guide appeared first on Backlinko.
    - 85 days ago 14 Apr 20, 2:00pm -
  • We Analyzed 11.8 Million Google Search Results. Here’s What We Learned About SEO
    We recently analyzed 11.8 million Google search results to answer the question: Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at page speed. With the help of our data part…
    - 20 Jan 16, 10:58am -


  • What Are Sitelinks? How to Influence Them
    Here’s an example: Sitelinks are one of the most common search features. They appear in 1.8% of SERPs in Ahrefs’ US database. Nearly every branded term has sitelinks and they also appear on many other queries like informational queries. In fact…
    - 6 days ago 2 Jul 20, 4:00pm -
  • 63 SEO Statistics for 2020
    We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category, or keep reading for our top SEO statistics. Top SEO statistics Ranking statistics Backlink statistics Keyword statistics SEO industry statistics S…
    - 8 days ago 30 Jun 20, 4:00pm -
  • How to Build Local Citations (Complete Guide)
    Citations appear in lots of different places: business directories, social networks—anywhere someone might be looking for information about local businesses. Here’s an example of one for a coffee shop in New York: This is known as a NAP citation…
    - 13 days ago 25 Jun 20, 11:07pm -
  • What is Content Writing? 11 Tips For More Organic Traffic and Readers
    At Ahrefs, we write a lot of content. We have over 230 blog posts, and over 170 videos on our YouTube channel (almost all of which are scripted). As a result, we get an estimated 724,000+ monthly visits to our blog…Read more ›The post What is…
    - 15 days ago 23 Jun 20, 11:02pm -
  • 4 Simple Blog Post Templates (And When To Use Them)

    - 20 days ago 18 Jun 20, 9:38pm -
  • 4 Reasons to Build More Links From the Same Website
    Do you ever reach out to websites that already link to you to get more links? Vote and comment with why you do or don’t. — Michal Pecanek (@michalpecanek) May 12, 2020 There are likely a couple of reasons for…Read more ›The post 4 Reasons…
    - 22 days ago 16 Jun 20, 10:52pm -
  • What Is Semantic Search? How It Impacts SEO

    - 27 days ago 11 Jun 20, 7:37pm -
  • How to Build a Successful Amazon Affiliate Site (Step by Step)

    - 34 days ago 4 Jun 20, 7:15pm -
  • JavaScript SEO: What You Need to Know
    Most websites use some kind of JavaScript to add interactivity and to improve user experience. Some use it for menus, pulling in products or prices, grabbing content from multiple sources, or in some cases, for everything on the site. The…Read mor…
    - 36 days ago 3 Jun 20, 12:01am -
  • 14 Proven Ways to Get More Views on YouTube
    Don’t believe us? Check the stats on our channel: In this post, I’ll share 14 proven tactics that helped us get more views on YouTube. Niche down Make videos about topics people are searching for Rank your videos on Google…Read more ›The p…
    - 41 days ago 28 May 20, 11:40am -

Search Engine Watch

  • nieuwIf you think you’re link building, you’re doing it wrong
    Founder and CEO of Organic Growth, Kevin Carney discovered many link building golden nuggets after interviewing 39 people with titles from Marketing Specialist, Outreach Team Lead, Head of Content, to VP of SEO & Analytics, about their link building…
    - 22 hours ago 7 Jul 20, 3:27pm -
  • nieuwHow to get more leads on Instagram: 10 Highly effective tactics
    Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which can help accelerate your sales in no time.The post How to get more leads on Instagram: 10 Highly effective tactics appeared first on Search Engine Watch.
    - 24 hours ago 7 Jul 20, 1:37pm -
  • How to increase organic traffic: 14 Practical tips
    Inna Yatsyna encompasses 14 practical steps to drive organic website traffic and get long-lasting results in sales and income.The post How to increase organic traffic: 14 Practical tips appeared first on Search Engine Watch.
    - 2 days ago 6 Jul 20, 4:01pm -
  • Interview with Lior Davidovitch, the founder of PUBLC
    PUBLC is a new search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain token economics. Discover how it reinvents user experience and presents opportunities for content creators. The…
    - 5 days ago 3 Jul 20, 4:29pm -
  • How A/B and multivariate testing can skyrocket your social media conversions
    Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion opportunities.The post How A/B and multivariate testing can…
    - 5 days ago 3 Jul 20, 11:23am -
  • The three most critical marketing metrics to measure right now
    Credly's VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.The post The three most critical marketing metrics to measure right now appeared first on Search Engine Watch.
    - 6 days ago 2 Jul 20, 4:17pm -
  • How to build your brand authority through content marketing
    By demonstrating your expertise through content, you can make major strides in building trust and ultimately increasing sales.The post How to build your brand authority through content marketing appeared first on Search Engine Watch.
    - 7 days ago 1 Jul 20, 2:45pm -
  • Google advanced search: Six powerful tips for better SEO
    Become a better SEO with six advanced search tips to help you find guest posting opportunities, uncover missed internal linking opportunities, unearth duplicate content, and more.The post Google advanced search: Six powerful tips for better SEO appe…
    - 8 days ago 30 Jun 20, 3:20pm -
  • Four strategies to maintain your social media activity during a crisis
    Troubling times like the COVID-19 outbreak have made businesses struggle to maintain an active social media presence. Strategies to maintain social media activity.The post Four strategies to maintain your social media activity during a crisis appear…
    - 8 days ago 30 Jun 20, 10:51am -
  • Guide: How to use podcasting in your content marketing campaign
    Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more!The post Guide: How to use podcasting in your content marketing ca…
    - 13 days ago 25 Jun 20, 3:24pm -



SEMrush Blog

  • nieuwSubdomain Traffic Analysis and Social Media: SEMrush Tool Updates [June 2020]
    Analyze not only the root domain in Traffic Analytics, but also any level of subdomain, track social media analytic metrics in one place, add videos to your ads on Facebook and Instagram, check how well you rank by your keywords in Google Local Finde…
    - 3 hours ago 8 Jul 20, 10:40am -
  • How to Optimize Your Content for Search Engines (and Users, Too!)
    This quick guide will walk you through strategies that will help your content be relevant to search engines and users. Learn how to avoid fluff content and optimize your content the right way by using keywords naturally. You will see how to write con…
    - 14 days ago 24 Jun 20, 2:00pm -
  • Everything You Need to Know about Google PageRank (& Why it Still Matters in 2020)
    Did you think PageRank was dead? If so, you were wrong. PageRank is very much still alive, yet not discussed in the SEO community as much as it once was when we had the toolbar. In this guide, we explore what PageRank is, how it works and take a look…
    - 21 days ago 17 Jun 20, 11:00am -
  • How to Measure Your Content Marketing Success
    Marketers say that improving their content measurement is a top priority for 2020, but some aspects of content marketing are easier to quantify than others. What are your most successful content marketing campaigns, channels, and assets? How do you k…
    - 22 days ago 16 Jun 20, 11:00am -
  • SEMrush Social Responsibility 2020
    Along with millions of other people all over the world, we were shocked by the events that took place in the US at the end of May 2020. It’s hard to accept that as a society, we still allow such injustice to happen and that we still have to fight a…
    - 22 days ago 16 Jun 20, 8:26am -
  • Managing a Franchise Network's Social Media: Lessons Learned From Burger King
    All franchise owners should have a social media plan in place for their franchisees to avoid potential online reputation management disasters, and to keep the brand voice consistent. In this post, we will break down what Burger King did to reach soci…
    - 23 days ago 15 Jun 20, 11:00am -
  • The Only SEO Checklist You Will Need in 2020: 41 Best Practices
    If you are looking for an SEO checklist that will help you to increase your site‘s organic traffic and rank on Google, you have just found it. We have put together the ultimate checklist that you need to follow to drive SEO success in 2020, coverin…
    - 26 days ago 12 Jun 20, 2:45pm -
  • 12 Lead Magnet Ideas for Your Website
    What are lead magnets and why should you use them on your website? Find out how to attract more leads for your business and get inspiration from these 12 ideas.
    - 26 days ago 12 Jun 20, 1:44pm -
  • How to Submit a URL or Website to Search Engines Like Google, Bing or Yahoo (A Step-by-Step Guide)
    In this guide, you‘ll learn how to submit your site to Google and other search engines (Bing, Yahoo, Yandex and DuckDuckGo), as well as understand other ways that they can discover your website or URLs, including sitemap submissions, internal linki…
    - 28 days ago 10 Jun 20, 2:40pm -
  • 6 Steps to Attracting Paid Traffic That Converts
    Find out how to attract traffic that converts in 2020. Discover how to optimize your paid traffic strategy with AI technology via the Traffic Jet tool, and build a plan that helps you turn more visitors into customers.
    - 29 days ago 9 Jun 20, 6:44pm -
  • The Anatomy of the Perfect SEO Report
    SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like…
    - 30 days ago 8 Jun 20, 1:03pm -
  • How Website Speed, SEO, Content, and Schema Affect Rankings [STUDY]
    In this study about positioning yourself in the SERPs, you will learn a few interesting facts that will help you, your website, and your business grow. I am going to show you how structured data, website speed, and the quality of your copywriting can…
    - 33 days ago 5 Jun 20, 3:00pm -
  • Reveal Any Website’s Complete Traffic Journey: SEMrush Tool Updates [May 2020]
    We have 3 exciting new features from May‘s updates: Analyzing a Website’s Traffic Journey, Audience Overlap Between 5 Domains, A New Keyword Cannibalization Report, and Improved Domain Insights with Compare Mode.
    - 34 days ago 4 Jun 20, 1:34pm -
  • Online Digital Marketing Courses: Improve Your Skill Set in 2020
    This article includes a hand-picked list of resources that offer some of the best online courses out there in digital marketing, tech, and design. There are free and paid options, online digital marketing college programs, and MOOC platforms to learn…
    - 35 days ago 3 Jun 20, 4:33pm -
  • How to Do Competitor Analysis and Improve Your Digital Marketing Strategy with SEMrush
    Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using SEMrush tools, and get insights to optimize your online campaigns.
    - 11 Feb 20, 11:37am -
  • Top 18 Competitive Intelligence Tools for Advanced Market Research
    Discover the competition and reveal strategies and tactics of any industry player with these top 18 competitive intelligence tools, including SEMrush Market Explorer and SEMrush Traffic Analytics.
    - 16 Sep 19, 12:00am -
  • 6 Competitor Insights You Can Get in 30 Minutes
    Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have…
    - 18 Jul 19, 3:12pm -
  • The Step-by-Step Guide to Conducting a Content Audit in 2020
    Regular content audits help you reveal your strengths and weaknesses to adapt your content plan to your current marketing goals. Check out this actionable guide to learn how to perform a successful audit of your website content in 5 simple steps.
    - 2 Oct 17, 7:00am -
  • 12 Important SEO Tips for Shopify Ecommerce Platform
    If you are running a Shopify e-commerce Platform and looking for some SEO tips for your Shopify store, then look no further! I have compiled a list of SEO tips that are fundamental for running a successful Shopify e-commerce store to increase online…
    - 29 Sep 17, 7:00am -
  • HTML5 Semantic Tags: What Are They and How To Use Them!
    A simple guide to using semantic HTML5 to communicate the structure of your pages: What is semantic HTML5? Why do you need to use semantic HTML5? What does it look like? Here are some easy-to-implement examples...
    - 25 Sep 17, 3:05pm -

Search Engine Journal

Yoast SEO Blog

  • nieuwParent and child pages: Linking hierarchical post types for SEO
    When we talk about site structure on WordPress we often focus on blogs post: “Use tags and categories and link to your the best fitting related posts!” But you probably have hierarchical post types on your site too. An example of a hierarchical p…
    - 4 hours ago 8 Jul 20, 9:04am -
  • nieuwYoast SEO 14.5: New internal linking blocks for Premium
    Yoast SEO 14.5 is out today! In this release, we fixed a number of bugs, disabled the XML sitemaps that will arrive in WordPress 5.5 and added two new block editor blocks for our Premium users. These blocks help you with internal linking for hierarch…
    - 5 hours ago 8 Jul 20, 8:26am -
  • Local landing pages and how to create them
    Now more than ever, you have to make sure that your local audience is able to find you online. One way to make this happen is by creating local landing pages, which are designed to help you rank higher in local areas. So, if you want to increase your…
    - 2 days ago 6 Jul 20, 12:10pm -
  • A linguistic approach to creating content that ranks
    Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of…
    - 6 days ago 2 Jul 20, 12:03pm -
  • Learn about the three Core Web Vitals: LCP, FID & CLS
    Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part of building the best site out there, but now, it will play an even bigger role in helping you bu…
    - 7 days ago 1 Jul 20, 12:37pm -
  • Blog post checklist: how to optimize for search engines
    So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post ch…
    - 8 days ago 30 Jun 20, 11:30am -
  • Which pages to noindex or nofollow on your site?
    Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessibl…
    - 9 days ago 29 Jun 20, 12:25pm -
  • rel=canonical: the ultimate guide
    The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!The post rel=canonical: the ultimate guide appeared first on Yoast.
    - 13 days ago 25 Jun 20, 12:00pm -
  • What are sponsored, nofollow and ugc links, and why use them?
    Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell the…
    - 14 days ago 24 Jun 20, 12:12pm -
  • Yoast SEO 14.4: An improved publishing flow
    Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this turned into something that markedly improves the publishing workflow in Wor…
    - 15 days ago 23 Jun 20, 7:51am -
  • Noindex a post or page in WordPress, the easy way!
    Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. Setting a page to noindex makes sure search engines never show…
    - 16 days ago 22 Jun 20, 1:15pm -
  • The welcoming community of WordPress
    “I came for the software and stayed for the community.” In this episode of our series Why we love WordPress, I’ll show you what’s behind the software we love. Software isn’t writing itself (yet), and behind WordPress is a great number of vo…
    - 20 days ago 18 Jun 20, 12:08pm -
  • Button UX: designing a clear call-to-action
    Half of the buttons that are used as the main call-to-action on a web page don’t invite me to click. You could and should test button design but, sometimes, it just starts with common sense. Button UX design has changed a lot over the past decade.…
    - 21 days ago 17 Jun 20, 12:10pm -
  • Announcement: Duplicate Post joins Yoast
    Today, we’re very proud to announce that Yoast has acquired the Duplicate Post plugin. This plugin, with well over 3 million users, is one of the most popular WordPress plugins right now. The reason for that is clear: it does one task simple and we…
    - 22 days ago 16 Jun 20, 8:00am -
  • Indexing in Yoast SEO: Show x in search results?
    Before a search engine can rank a page or a post, it needs to index it. A crawler must discover a piece of content before it can evaluate if it is a valuable addition to its index. One of the ways crawlers discover pages, is by crawling XML sitemaps.…
    - 23 days ago 15 Jun 20, 12:45pm -
  • Checking mobile site speed and SEO with Google Lighthouse
    Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with. Measuring page speed has al…
    - 27 days ago 11 Jun 20, 12:00pm -
  • How to write a blog post: A step-by-step guide from preparation to publication
    Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time…
    - 28 days ago 10 Jun 20, 12:45pm -
  • Yoast SEO 14.3: Italian word forms in beta
    The biggest eye-catcher in Yoast SEO 14.3 is word form support for the Italian language in the Premium analysis. This makes it language number seven to make use of this awesome feature. Find out all about it! Plus, Yoast SEO 14.3 comes with improved…
    - 29 days ago 9 Jun 20, 7:46am -
  • How to optimize your landing pages for users
    Landing pages are a very important part of your website. And if you optimize your landing pages, you can increase both your traffic and your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of…
    - 30 days ago 8 Jun 20, 12:45pm -
  • 10 years of Yoast and SEO: Webinar recap
    Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips,…
    - 33 days ago 5 Jun 20, 5:12pm -

Search Engine Journal

Online Metrics

  • 10 Strategies to Effectively Manipulate Google Analytics Data
    In Google Analytics you can both temporarily as well as permanently manipulate Google Analytics data. In this blogpost you will learn about the smartest tactics behind data manipulation. In my experience, many people and organizations lack the knowle…
    - 29 days ago 9 Jun 20, 7:00am -
  • How to Find and Fix Duplicate Transactions in Google Analytics
    Enhanced Ecommerce is one of the most powerful modules in Google Analytics. Here you will learn how to avoid sending duplicate transactions to Google Analytics. Why is transaction revenue in Google Analytics not matching our back-end data? Why do I s…
    - 57 days ago 12 May 20, 7:00am -
  • How to Analyze Products Out of Stock in Google Analytics
    Having products out of stock is one of the worst things that can happen for Ecommerce websites. In this blogpost you learn how to measure and analyze out of stock data in GA. I have worked with many Ecommerce businesses in the last years. In my exper…
    - 10 Mar 20, 8:00am -
  • [Solved] 15 Most Common Enhanced Ecommerce Issues
    Enhanced Ecommerce belongs to the most powerful features of Google Analytics. Are you confident about your Enhanced Ecommerce implementation and data in Google Analytics? In the last years I have worked with many different companies to support them w…
    - 11 Feb 20, 8:00am -
  • Expert Guide to Product Page Analysis in Google Analytics
    You won’t get far if you offer great products, but unconvincing product pages. In this post you learn several techniques for analyzing product page performance in Google Analytics. No doubt that everyone reading this article has a lot of experience…
    - 14 Jan 20, 8:19am -
  • Deep-Dive into Leveraging Hit-Scoped Segments
    In Google Analytics you can apply user, session and hit-scoped segments. In my experience, just a few people are aware of the last category of segments. Let’s change that! Segments belong to the most powerful features of Google Analytics and a topi…
    - 12 Nov 19, 8:00am -
  • Google Analytics Scope: You Don’t Want to Ignore It!
    Collecting data in Google Analytics is very straightforward, but not fully understanding the “scope” of your metrics and dimensions will get you into trouble! Visits became sessions, visitors became users… This refers to the external appearance…
    - 15 Oct 19, 7:00am -
  • How to Smartly Identify the Original Traffic Source in Google Analytics
    Do you want to know the original traffic source of your returning users? Read on and you will learn how to derive useful insights for your marketing strategy. On default, Google Analytics applies the last non-direct click attribution model to the sta…
    - 10 Sep 19, 7:00am -
  • The Impact of Intelligent Tracking Prevention on Your Google Analytics Data
    What is the percentage of Safari users on your site? Read this guide to learn more about Intelligent Tracking Prevention and how it impacts your Google Analytics data. Back in 2017, Intelligent Tracking Prevention (ITP) was introduced by Apple. Until…
    - 13 Aug 19, 7:00am -
  • 11 Reasons Why Your Google Analytics Pageview Tracking Might be Inaccurate
    Deploy Google Analytics on your site and start measuring pageviews. This is easy, but your pageview tracking might be less accurate than you think. Read on to find out why! After auditing hundreds of Google Analytics setups, I have discovered a lot o…
    - 9 Jul 19, 6:42am -

SEO by the Sea

  • How Google Might Rank Image Search Results
    Changes to How Google Might Rank Image Search Results We are seeing more references to machine learning in how Google is ranking pages and other documents in search results. That seems to be a direction that will leave what we know as traditional, or…
    - 6 days ago 2 Jul 20, 7:06pm -
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    A Well-Formed Query Helps a Search Engine Understand User Intent Behind the Query To start this post, I wanted to include a couple of whitepapers that include authors from Google. The authors of the first paper are the inventors of a patent applicati…
    - 30 days ago 8 Jun 20, 9:48pm -
  • Job Search Engine Using Occupation Vectors
    I worked for the Courts of Delaware at Superior Court. I started working there as the Assistant Criminal Deputy Prothonotary. I changed positions after 7 years there, and I became a Mini/Micro Computer Network Administrator. The Court used an old Eng…
    - 48 days ago 21 May 20, 11:44pm -
  • Search Suggestions from Previously Submitted Searcher Queries
    I came across an interesting Search Engine Land post last week. It inspired me to search and see if I could find a patent that might be related to it from Google: Google is suggesting searches based on users’ recent activity I tried to reproduce th…
    - 58 days ago 11 May 20, 8:15pm -
  • PageRank 2020
    If you have been working as an SEO for any amount of time, or have been responsible for marketing a website, you may have heard of PageRank, which was developed by the Founders of Google in the earliest days of the Search Engine. There is some new ne…
    - 97 days ago 2 Apr 20, 10:46pm -
  • Disambiguating Image Queries at Google
    Better Understanding Image Queries Years ago, I wouldn’t have expected a search engine telling a searcher about objects in a photograph or video, but search engines have been evolving and getting better at what they do In February, Google was grant…
    - 4 Mar 20, 9:00pm -
  • Google Product Search and Learning about New Product Lines
    It’s interesting seeing patents from Google that focus on eCommerce topics. The last one I recall had Google distinguishing between products and accessories for those products in search results. I wrote about it in Ranking Search Results and Produc…
    - 28 Jan 20, 4:53am -
  • Google Podcasts App and Making Podcasts Easier to Find
    Podcasts Can Be Hard to Find I’ve been listening to a lot of podcasts lately. They can be fun to listen to while doing chores around the house, like watering plants, washing dishes, cooking meals, and cleaning up. There are podcasts on many differe…
    - 22 Jan 20, 8:36pm -

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