Mijn Web Nieuws | Opmerkelijk nieuws en video's


  • Blogideeën, commonplace books en het trainen van creativiteit door mentaal te jongleren.
    Bloggen draait om aandacht. Het draait om het vastgrijpen en met alle moeite vasthouden van het zo makkelijk afgeleide mensenlijk brein. Je moet opvallen en onthouden worden. Dit doe jeHet artikel lezenThe post Blogideeën, commonplace books en het…
    - 8 days ago 12 Feb 19, 4:19pm -
  • Succes bouwt op zichzelf: weg met sprints en pleisteroplossingen
    De mens denkt en handelt graag in bombastische oplossingen. À la Franse revolutie. We willen in een gigantische optocht, op de maat van epische muziek al zwaaiend met een vlagHet artikel lezenThe post Succes bouwt op zichzelf: weg met sprints en pl…
    - 48 days ago 3 Jan 19, 10:15am -
  • De nieuwe regels voor succes
    Sinds het begin der tijden is langer en sneller werken de basis voor meer succes. Voor jagers, herders, boeren en arbeiders. Dat tijdperk komt langzaam tot zijn einde. Door automatisatie,Het artikel lezenThe post De nieuwe regels voor succes appeare…
    - 78 days ago 4 Dec 18, 1:34pm -
  • Hoe lang duurt het voordat je goed rankt?
    SEO is niet erg beginnersvriendelijk. Dit komt niet door werkzaamheden, je kunt in no-time leren wat je moet doen om hoog te ranken. Om iets te maken dat zoekers zoeken.Het artikel lezenThe post Hoe lang duurt het voordat je goed rankt? appeared fir…
    - 1 Nov 18, 3:00pm -
  • Google bepaalt de ranking niet: hoe kom je erachter wat je moet doen om meer bezoekers te krijgen?
    Wat moet ik precies doen om hoger in Google te komen? Het is vaak een raadsel. En dat is begrijpelijk. Er bestaat geen kant-en-klaar antwoord. Het hangt er vanaf. DitHet artikel lezenThe post Google bepaalt de ranking niet: hoe kom je erachter wat j…
    - 4 Oct 18, 4:20pm -
  • Waarom is het zo lastig om een goede homepage te maken?
    Goede homepages zijn zeldzaam. Dit komt deels omdat het doel en het nut van een homepage een beetje vaag is. De homepage is geen salespagina. Het is ook geen portfolio.Het artikel lezenThe post Waarom is het zo lastig om een goede homepage te maken?…
    - 21 Sep 18, 3:49pm -

Search Engine Land

Mozz SEO Blog

  • Build a Search Intent Dashboard to Unlock Better Opportunities
    Posted by scott.taftWe've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for h…
    - 2 days ago 18 Feb 19, 1:04am -
  • Detecting Link Manipulation and Spam with Domain Authority
    Posted by rjonesx.Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wi…
    - 2 days ago 18 Feb 19, 1:03am -
  • 4 Ways to Improve Your Data Hygiene - Whiteboard Friday
    Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to wa…
    - 5 days ago 15 Feb 19, 1:02am -
  • A Guide to Setting Up Your Very Own Search Intent Projects
    Posted by TheMozTeamThis post was originally published on the STAT blog.Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not…
    - 7 days ago 13 Feb 19, 11:58am -
  • The Basics of Building an Intent-Based Keyword List
    Posted by TheMozTeamThis post was originally published on the STAT blog.In this article, we're taking a deep dive into search intent.It's a topic we've covered before with some depth. This STAT whitepaper looked at how SERP features respond to inten…
    - 8 days ago 12 Feb 19, 11:57am -
  • Do Businesses Really Use Google My Business Posts? A Case Study
    Posted by Ben_FisherGoogle My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first…
    - 8 days ago 12 Feb 19, 1:07am -
  • How to Identify and Tackle Keyword Cannibalization in 2019
    Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone!Despite the fact that the term “cannibaliz…
    - 9 days ago 11 Feb 19, 12:39pm -
  • People Ask Their Most Pressing SEO Questions — Our Experts Answer
    Posted by TheMozTeamWe teamed up with our friends at Duda, a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a…
    - 9 days ago 11 Feb 19, 1:58am -
  • Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape
    Posted by KameronJenkinsWhen your target is constantly moving, how can you keep your clients informed and happy?Raise your hand if you’ve ever struggled to keep up with all the changes in our industry.Go ahead, don’t be shy!Even the most vigila…
    - 9 days ago 11 Feb 19, 1:09am -


  • nieuwWe Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
    We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks. With the help of…
    - 20 hours ago 19 Feb 19, 3:59pm -
  • Introducing: The SEO Marketing Hub, A Free Library of SEO Resources
    I’m SUPER excited to announce the release of the SEO Marketing Hub. This free resource library covers over 35 key topics — including Schema, sitemaps, SEO software, content audits, link bait, rich snippets, and lots more. You can check out the br…
    - 15 days ago 5 Feb 19, 4:48pm -
  • The 9-Step SEO Strategy for 2019 [NEW]
    Today I’m going to show you a VERY effective SEO strategy for 2019. (Step-by-step) In fact, I recently used these exact steps to rank #1 in Google for “Video SEO”. And “keyword research tool”. Let’s dive right in… Step #1: Find an “Op…
    - 43 days ago 8 Jan 19, 12:00pm -
  • Link Building Strategies: The Complete List
    This is the most complete list of link building strategies on the Web. Period. In fact, you’ll find 175 strategies, tips and tactics on this page. So if you’re looking to build powerful backlinks, you’ll really enjoy this list. Anything I Misse…
    - 78 days ago 4 Dec 18, 4:00pm -
  • 17 Ways to Get More YouTube Subscribers (2019)
    In this post you’re going to learn how to get more YouTube subscribers in 2019. In fact: These are the exact strategies I used to grow my channel from zero to 188,100 subscribers. And today I’m going to show you how I did it… …and how you can…
    - 92 days ago 20 Nov 18, 3:59pm -
  • SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days
    There’s a new SEO strategy that’s crushing it right now. (“Skyscraper Technique 2.0”) I recently used this strategy to increase organic traffic to one of my pages by 652.1%. (In 7 days) This same approach helped my brand new post hit the #1 s…
    - 1 Nov 18, 7:00am -


  • nieuwDo Links From Pages With Traffic Help You Rank Higher? [Ahrefs Study]
    Some believe they’re worth more than those from pages without traffic, and others don’t. This debate is so prevalent that whenever I find myself in a group of like-minded people discussing the value of different kinds of links, I will…Read mor…
    - 23 hours ago 19 Feb 19, 1:24pm -
  • How to Outsource Your Content to Freelance Writers (4 Steps)
    Outsourcing has a poor reputation thanks to a seemingly never-ending supply of flaky freelancers who do shoddy work. But that doesn’t mean you’ll always get bad results when you outsource content creation. Before 2018, we worked with freelancers…
    - 6 days ago 14 Feb 19, 11:56pm -
  • How to Do a Basic Website Audit to Improve SEO and UX (in 9 Steps)
    If you’ve never audited your website, chances are you should. Websites are complex beasts and issues arise all the time—and you won’t be aware of them unless you audit your site regularly. Just a few weeks back, someone on Twitter…Read more…
    - 8 days ago 12 Feb 19, 4:21pm -
  • SEO Basics: A Noob-Friendly 5-Step Guide to SEO Success

    - 13 days ago 7 Feb 19, 11:07am -
  • DIY SEO: A Basic 5-Step Guide That Anyone Can Follow
    It’s possible to get started with SEO yourself. Two years ago, I was working for a startup trying to market an invention: a massage jacket. Being a startup, we didn’t have a large marketing budget. But, that wasn’t the worst…Read more ›T…
    - 15 days ago 5 Feb 19, 2:19pm -
  • Internal Links for SEO: An Actionable Guide
    What are internal links, I hear you ask? They’re links from one page on the same domain to another. Every website has them. But what most people don’t realize is that—when used strategically—internal links can significantly boost a site’s p…
    - 20 days ago 31 Jan 19, 6:29pm -
  • Reciprocal Links: Will They Hurt Your SEO in 2019? (A Study by Ahrefs)
    I must confess that I feel a certain attachment to reciprocal links (otherwise known as link exchanges). They were the first “SEO hack” that I ever applied in my career. Let me share that story real quick: Ten years ago,…Read more ›The pos…
    - 22 days ago 29 Jan 19, 5:28pm -
  • Why SEO Is Important: 8 Undeniable Facts and Case Studies
    The above is true even if you’re a teeny tiny business. Every month, 600 potential customers search for “plumber san jose”: But even for this super specific query, there’s actually a lot of competition. Look how many search results Google re…
    - 27 days ago 24 Jan 19, 6:17pm -
  • Influencer Marketing: An Actionable Guide for 2019
    PewDiePie. Logan Paul. Cassey Ho. Casey Neistat. These people aren’t traditional celebrities. Yet, you’ve heard of them. You know who they are. You’ve seen them everywhere. They are known as influencers. And it’s not just them. There are infl…
    - 29 days ago 22 Jan 19, 7:27pm -
  • How to Promote Your Blog: 7 Fundamental Strategies
    I’ve been blogging since 2010 and, believe me when I say that I’ve tried more than my fair share of content promotion strategies. A few of them worked like a charm, but most of them failed miserably. In this article,…Read more ›The post Ho…
    - 34 days ago 17 Jan 19, 2:15pm -

Search Engine Watch

  • nieuwLink reclamation: A practical guide for turning unlinked brand mentions into links
    Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here's when to reach out, who to contact, and what to say.The post Link reclamation: A practical guide for turning unlinked brand mentions into links appea…
    - 19 hours ago 19 Feb 19, 5:00pm -
  • Google Ads 2019: What to look out for
    2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key things to expect this year. The post Google Ads 2019: What to look out for appeared first on Search Engine Watch.
    - 2 days ago 18 Feb 19, 3:30pm -
  • Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev
    Interview with SEMrush CEO on where the company is headed, what they're working on, pain points as an SEO, diversity in tech, and much more.The post Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev appeared first on Search Engine Watch.
    - 5 days ago 15 Feb 19, 3:30pm -
  • How Google Ads is fighting click fraud
    $7.2 billion was lost to click fraud between 2016 and 2018. Here are common types of click fraud on Google Ads and what you can do to prevent and report it.The post How Google Ads is fighting click fraud appeared first on Search Engine Watch.
    - 6 days ago 14 Feb 19, 4:55pm -
  • Mobile search and video in 2019: How visible are you?
    Most of our search activity is mobile now and most of our video viewing is too. How should this affect the way we approach SEO for our video content?The post Mobile search and video in 2019: How visible are you? appeared first on Search Engine Watch…
    - 7 days ago 13 Feb 19, 3:38pm -
  • Using Python to recover SEO site traffic (Part one)
    A way to speed up the critical job of traffic analysis in recovering from a bad redesign or site migration. Masterfully coded in python, step by step.The post Using Python to recover SEO site traffic (Part one) appeared first on Search Engine Watch.
    - 8 days ago 12 Feb 19, 2:55pm -
  • Facebook is a local search engine. Are you treating it like one?
    Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to optimize for Facebook local search.The post Facebook is a local search engine. Are you treating it like one? appeared first on S…
    - 9 days ago 11 Feb 19, 4:50pm -
  • 17 top plugins and extensions for SEO
    (According to experienced SEOs.) We asked SEO experts which plugins and extensions they use for easier, more productive work. Here are their top 17 answers.The post 17 top plugins and extensions for SEO appeared first on Search Engine Watch.
    - 12 days ago 8 Feb 19, 3:30pm -
  • Cybersecurity in SEO: How website security affects SEO performance
    Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously impact on your SEO. The post Cybersecurity in SEO: How website security affects SEO performance appeared first on Search…
    - 13 days ago 7 Feb 19, 3:30pm -
  • The state (or statelessness) of technical SEO in 2019
    What do we need to know about technical SEO in 2019? Here’s an overview to keep in mind, based on a presentation by Mike King of iPullRank at TechSEOBoost.The post The state (or statelessness) of technical SEO in 2019 appeared first on Search Engi…
    - 14 days ago 6 Feb 19, 3:15pm -



SEMrush Blog

  • Weekly Wisdom with Joel Bondorowsky: How to Set Bids in Google Ads
    Wondering what factors you should consider before setting bids in Google Ads? Joel breaks down what you need to know. Learn strategies for keyword research, running formulas, how to handle Excel spreadsheets, how to calculating conversion rate, how t…
    - 1 day ago 19 Feb 19, 12:01pm -
  • A LinkedIn Ad Campaign Blueprint for Reaching B2B Leaders
    If you want to be reaching B2B leaders with your paid marketing, then you need to take a close look at the LinkedIn ad platform. Let‘s take a closer look at some of the kinds of ads you can run on LinkedIn and why I believe more people should be us…
    - 6 days ago 14 Feb 19, 9:00am -
  • Google News Digest: New YouTube Bidding Strategy, Canonicals in Search Console, and More
    In the last two weeks, Google released many important updates that can potentially affect the way users search information online and advertisers run their campaigns on Google platforms. In this digest, you will learn about all the updates they have…
    - 7 days ago 13 Feb 19, 9:00am -
  • Weekly Wisdom with Ross Tavendale: Time-Saving SEO Hacks
    In this Weekly Wisdom video, Ross will go through ways you can save time on SEO tasks. With some of these tips and hacks, as well as some tools that we used to kind of cut the fat, so we can get the data in and analyze it, and more importantly, get i…
    - 8 days ago 12 Feb 19, 9:00am -
  • How to Find Marketing Insights Using Audience Overlap
    Learn to understand Audience Overlap and find marketing insights for strategic business solutions. Monitor your competitors, evaluate your partners and reach new markets.
    - 12 days ago 8 Feb 19, 9:00am -
  • Text Analysis for Online Marketers
    Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale? What techniques can we use to quickly figure o…
    - 13 days ago 7 Feb 19, 6:03am -
  • Weekly Wisdom with Joel Bondorowsky: Prevent Ad Keyword Cannibalization in a Few Simple Steps
    Want to avoid Keyword Cannibalization in your adds? Joel Bondorowsky explains how to do this in a few simple steps. Learn how to find and extract keyword data, create reports, how to handle negative keywords, and how to manage different keywords for…
    - 15 days ago 5 Feb 19, 10:50am -
  • The Most Common Internal Link Building Mistakes: A SEMrush Study
    Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages a…
    - 16 days ago 4 Feb 19, 6:00pm -
  • How to Leverage Natural Syndication Networks to Earn More Links
    Not all placements are considered equal. If you had the choice of sending a pitch and earning a placement or sending a pitch and earning 20 placements, which would you choose? Learn how to take advantage of natural publisher syndication networks can…
    - 20 days ago 31 Jan 19, 9:00am -
  • Google News Digest: New Publishing Platform, Smart Campaigns, New G Suite Pricing and More
    With the new year now well underway, Google is rolling out a fresh stream of updates for search users, advertisers, and website owners. Its more notable updates include a new publishing platform for local news (“Newspack“), a new pricing strategy…
    - 21 days ago 30 Jan 19, 9:00am -
  • Weekly Wisdom with Ross Tavendale: Super Fast Keyword Research
    Need to learn a fast way to review tons of keyword categories and break them down into smaller and effective chunks? This week in Weekly Wisdom Ross Tavendale will review super fast keyword research strategies anyone can use. See the step-by-step i…
    - 22 days ago 29 Jan 19, 9:00am -
  • Weekly Wisdom with Joel Bondorowsky: Day Parting Report
    This video is part of our Weekly Wisdom series which will feature experts on a variety of topics. This week we have Joel Bondorowsky discussing Day Parting Reports for Google Ads. Joel will show you how to create a report so that you can understand h…
    - 29 days ago 22 Jan 19, 9:00am -
  • Pagination; You’re Doing it Wrong! (Part 1)
    There seems to still be a lot of confusion surrounding the issue of pagination – what it is, what’s its real purpose, when should it be employed, how to implement it properly, should it be combined with a canonical and more. This first part of a…
    - 30 days ago 21 Jan 19, 10:00am -
  • Google News Digest: New SERP Features and Pay for Conversions in Display Campaigns
    While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now). If you feel you may have missed some updates and are not sure what those might be, keep reading; e…
    - 35 days ago 16 Jan 19, 9:00am -
  • Weekly Wisdom with Ross Tavendale: Reclaiming Traffic
    Today we are kicking off a new feature, Weekly Wisdom. Each week we will feature someone in our industry offering valuable insights via video on a variety of topics related to SEO, PPC, Content and Social Media. So, check out the blog each Tuesday fo…
    - 36 days ago 15 Jan 19, 9:00am -
  • How To Boost SEO With Question Keywords Optimization
    Question-related searches are a significant part of the overall searches Google receives each day. Internet Live Stats suggests that there are around 3.5 billion searches per day in 2018, and a study predicted that approximately 8% of search queries…
    - 37 days ago 14 Jan 19, 9:00am -
  • Interview with Pamela Lund on PPC & Work Efficiency for Consultants
    Pamela Lund has been a part of the online marketing industry for almost twenty years. She is well-known and respected for her knowledge and expertise in PPC, ecommerce marketing, and as a business efficiency consultant. We started off talking about P…
    - 43 days ago 8 Jan 19, 9:00am -
  • Post-Holiday Sales Slump: 11 Effective Ways To Overcome It
    The post-holiday sales slump is all too real. Find out why sales slow down and how you can not only overcome the loss of revenue but also how to convince your target audiences to spend their money after perhaps over-spending during the holidays.
    - 47 days ago 4 Jan 19, 9:00am -
  • Top Search Conferences You Must Attend in 2019
    Choosing a conference that can really help with your marketing efforts can be hard, but the 2019 conference season has begun so you must choose soon. See my list for the top 9 search-related conferences around the world, and know that these conferenc…
    - 48 days ago 3 Jan 19, 9:00am -
  • The Ultimate List of Tech and Marketing Conferences & Events in 2019
    We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2019, covering all areas from technical SEO to e-commerce, to make it easier for you to find out about events that fit your needs the most.
    - 1 Dec 16, 3:00pm -

Search Engine Journal

Yoast SEO Blog

  • nieuwMissed YoastCon 2019? Learn from our takeaways!
    YoastCon 2019 was amazing. The atmosphere was great, the venue inspiring, the speakers extraordinary and the attendees incredible. We had such a great time! Personally, this is my kind of conference. Where else can you discuss the importance of struc…
    - 22 hours ago 19 Feb 19, 2:12pm -
  • WordPress 5.1 is incoming, Gutenberg Phase 2 updates, and bonus links!
    We have a big week ahead of us! WordPress 5.1 will be released this week and with it comes a lot of improvements for the Block Editor as well as a whole bunch of other improvements. I’m also updating you on Gutenberg phase 2. And of course, there a…
    - 2 days ago 18 Feb 19, 2:51pm -
  • How to get sitelinks
    As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking #1. Sitelinks can help you with that. What are sitelinks, you ask? Sitelinks appear under the main searc…
    - 5 days ago 15 Feb 19, 2:00pm -
  • Visual search: The future is now

    - 6 days ago 14 Feb 19, 3:28pm -
  • New WordPress tools, plugins & presentations to learn from
    Today, I’d like to highlight a couple of valuable news items from the WordPress Community. We saw some great things happening with new solutions and updates to already existing plugins. Enjoy! WPCampus Online WPCampus Online happened on January 3…
    - 7 days ago 13 Feb 19, 2:41pm -
  • Yoast SEO 9.6: Improving our code
    We’re still recuperating from an awesome edition of YoastCon last week, but that won’t keep us from releasing a new version of Yoast SEO. Yoast SEO 9.6 is a bug fix release with an additional focus on improving the code base of the plugin to bett…
    - 8 days ago 12 Feb 19, 3:39pm -
  • Using category and tag pages for SEO
    We often encounter sites with category and tag structures which are completely unmanaged. Even large news sites can suffer from over usage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good…
    - 10 days ago 10 Feb 19, 3:49pm -
  • Live indexing for Bing & Google coming to Yoast SEO
    As we announced at YoastCon, we’re working together with Bing and Google to allow live indexing for everyone who uses Yoast SEO — free and premium. In an update currently planned for the end of March, we’ll allow users to connect their sites to…
    - 13 days ago 7 Feb 19, 9:30am -
  • Does readability rank? On ease of reading and SEO
    Is it worth your while making your text a pleasant read? Will it lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we’re convinced that writing in plain and understandable language can get you more visitors.…
    - 14 days ago 6 Feb 19, 3:02pm -
  • How to optimize your news site
    If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, I’ll address some things you need to keep in mind, specifically when optimizing your news website. First…
    - 15 days ago 5 Feb 19, 3:40pm -
  • WordPress newsletter recommendations, related events, and Gutenberg writing tips
    We’re diving a bit deeper into some of the options to make better use of the Gutenberg editor in this edition of my roundup. Additionally, I’m highlighting two WordPress related events as well as two very different, but highly recommended WordPre…
    - 16 days ago 4 Feb 19, 3:17pm -
  • Static site generation and SEO
    As you’re probably aware, at Yoast we’re all about WordPress. But of course, there are other ways to build a website, like with another content management system, or even by static site generation. If you’ve only ever used a Content Management…
    - 19 days ago 1 Feb 19, 3:38pm -
  • What type of content should a cornerstone article be?
    Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most import…
    - 20 days ago 31 Jan 19, 3:05pm -
  • What is a keyword strategy?
    To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use and what type of content would fit their intent best. In short, you need a keyword strategy.…
    - 21 days ago 30 Jan 19, 3:24pm -
  • Open source design: claiming ownership over design conventions

    - 22 days ago 29 Jan 19, 2:45pm -
  • More Gutenberg integrations, eCommerce solutions and an updated Roadmap
    Today’s edition of my roundup consists of lots of little interesting bits and updates. It’s been a relatively quiet week, as far as news from the WordPress Community is concerned. But that doesn’t mean there’s nothing to share! Let’s talk s…
    - 23 days ago 28 Jan 19, 3:37pm -
  • Moving to a new city and keeping your business’s website
    Imagine the following situation: you have a local business, like a shop, or service business, and you carefully optimize your website to make sure people can find you, online and in real life. You add your data to Google My Business and work on a gre…
    - 26 days ago 25 Jan 19, 3:04pm -
  • Meet Yoast’s new CEO: Marieke van de Rakt!
    As of today, Marieke van de Rakt will be the new CEO of Yoast. Marieke, founder of Yoast Academy and former Chief Strategy Officer at Yoast, is thrilled to take on her new role and officially lead the company. Joost de Valk, former CEO and founder of…
    - 27 days ago 24 Jan 19, 2:14pm -
  • 7 reasons to come to YoastCon
    Tickets to YoastCon are selling very quickly! And people from all over the world will be joining us. We’ve sold tickets to a lot of people from the Netherlands and from the US. But we will also be welcoming people from Belgium, Germany, Poland, Bul…
    - 27 days ago 24 Jan 19, 12:17pm -
  • What is Google Search Console?
    Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, and is crammed full with useful statistics. Having access to tools and data provided directly by the search engines can make…
    - 28 days ago 23 Jan 19, 3:18pm -

Search Engine Journal

Online Metrics

  • How Google Analytics Channels Can Make or Break Your Data Analysis
    The two most common ways to analyze traffic sources to your website is by the channel or source/medium dimension. In this post we explore how both dimensions work together. A few months ago I wrote about the “Default Channel Grouping” and how thi…
    - 43 days ago 8 Jan 19, 8:40am -
  • Ultimate Collection of Powerful Google Analytics Segments (100+ Examples)
    Google Analytics comes with a ton of features that enhance your data insights. Applying segments is one of the most important strategies that every marketer and analyst should understand and utilize. In most cases, an unsegmented data analysis is no…
    - 85 days ago 27 Nov 18, 9:00am -
  • Step-by-Step Guide on the Default Channel Grouping Dimension
    The Channels report and Default Channel Grouping dimension come with critical insights for any business. Most companies get the setup terribly wrong and don’t use it to its fullest potential. Let’s demystify the Default Channel Grouping together!…
    - 30 Oct 18, 8:47am -
  • Pro Guide to the Shopping Behavior Analysis Report in Google Analytics
    The Shopping Behavior Analysis report holds a tremendous amount of insights. In my experience, most marketers and analysts only scratch the surface, let’s change that! A few weeks ago one of my Ecommerce clients was preparing a presentation around…
    - 18 Sep 18, 9:00am -
  • Top 16 Google Tag Manager Extensions Worth Trying Out
    Google Tag Manager is a great tool, but do you leverage the GTM extensions as well? Every month new Google Tag Manager extensions are created and some of them are pure gold. A while ago I wrote a post on Google Analytics Chrome Add-ons and now it i…
    - 21 Aug 18, 8:47am -
  • Ultimate Guide to Using a Google Analytics Test View
    Learn how to use a Google Analytics Test View to bulletproof your configuration. This post includes the best strategies and tips to optimize your Analytics setup testing process. In the Google Analytics Setup Mastery Course you can learn all the nit…
    - 31 Jul 18, 8:42am -
  • Best Strategies for Dealing with Bot Traffic in Google Analytics
    Bot traffic on the web has exploded in the last years. In this post you will learn all details about bot traffic and what you should do to minimize the negative impact on your data. I was inspired to write this article after a remark of one of my cli…
    - 10 Jul 18, 9:00am -
  • The Complete Guide to Leverage Custom Metrics in Google Analytics
    Custom metrics belong to the most underused features in Google Analytics. Read this article and empower yourself to enhance your setup and insights with custom metrics! In previous articles I’ve shared a lot about pre-defined metrics and calculated…
    - 5 Jun 18, 8:58am -
  • 20 Segmentation Strategies to Improve Your Google Analytics Insights and ROI
    Segmentation and insights are like marathon training and delivering a top performance. You can’t expect great results without a solid strategy and preparation. In this post I discuss in-product segmentation strategies to improve your Analytics insi…
    - 8 May 18, 8:30am -
  • How the Page Value Metric Can Greatly Improve Your ROI
    Google Analytics offers so many metrics that you might wonder, on which ones should I concentrate? I have found the “Page Value” metric to be among the most powerful metrics. Content should be at the heart of every business. Whether you have a bl…
    - 10 Apr 18, 8:47am -

SEO by the Sea

  • Context Clusters in Search Query Suggestions
    unsplash-logoSaketh Garuda Context Clusters and Query Suggestions at Google A new patent application from Google tells us about how the search engine may use context to find query suggestions before a searcher has completed typing in a full query. Af…
    - 1 day ago 19 Feb 19, 1:39am -
  • Universal Search Updated at Google
    unsplash-logoTristan Colangelo Sura gave up on her debugging for the moment. “The word for all this is ‘mature programming environment.’ Basically, when hardware performance has been pushed to its final limit, and programmers have had several c…
    - 47 days ago 4 Jan 19, 9:35pm -
  • How Google’s Knowledge Graph Updates Itself by Answering Questions
    How A Knowledge Graph Updates Itself unsplash-logoElijah Hail To those of us who are used to doing Search Engine Optimization (SEO), we’ve been looking at URLs filled with content, and links between that content, and how algorithms such as PageRank…
    - 29 Oct 18, 10:50pm -
  • How Google Identifies Primary Versions of Duplicate Pages
    Identifying Primary Versions of Duplicate Pages We know that Google doesn’t penalize duplicate pages on the Web, but it may try to identify which version it prefers to other versions of the same page. I came across this statement on the Web about d…
    - 12 Oct 18, 4:35pm -
  • Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries
    Augmentation Queries In general, the subject matter of this specification relates to identifying or generating augmentation queries, storing the augmentation queries, and identifying stored augmentation queries for use in augmenting user searches. An…
    - 30 Jul 18, 11:04pm -
  • Learning to Rank
    My last Post was Five Years of Google Ranking Signals, and I start that post by saying that there are other posts about ranking signals that have some issues. But, there are other pages that you may want to look at while you are learning to rank webp…
    - 16 Jul 18, 11:47pm -
  • Five Years of Google Ranking Signals
    Organic Search Google Ranking Signals 1. Domain Age and Rate of Linking 2. Use of Keywords 3. Related Phrases 4. Keywords in Main Headings, Lists, and Titles 5. Page Speed 6. Watch Times for a Page 7. Context Terms on a Page 8. Language Models Using…
    - 23 Jun 18, 12:42am -
  • Google Patent on Structured Data Focuses upon JSON-LD
    Search Using Structured Data Structured Data is information that is formatted into a repository that a search engine can read easily. Some examples include XML markup in XML sitemaps and schema vocabulary found in JSON-LD scripts. It is distinct from…
    - 17 Jun 18, 11:46pm -

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