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Bruce Clay

  • Following SEO Best Practices? But Are They Really the Best?
    Best practices have their place. When you’re just jumping into a deep subject like SEO, for instance, clinging to accepted best practices can keep you from drowning. The problem with best practices, though, is that they’re one size fits all. They…
    - 8 days ago 9 Oct 19, 2:35pm -
  • The Magnificent 7 Essential SEO Tactics to Focus On Now
    SEO changes on a constant basis. By the time an “SEO trend” hits the industry mainstream, it’s already old news. Because of this, many SEOs struggle to balance staying on the cutting edge with maintaining SEO gold standards. It’s precisely th…
    - 16 days ago 1 Oct 19, 2:22pm -
  • 10 Google Algorithm Updates That Shook the SEO World & How to Be Ready for the Next One
    Google announced the release of another core update today. That makes this the perfect time to remember the biggest algorithm updates of the past. Let’s look at what we learned from them and discuss how a site can prepare to come out a winner in th…
    - 23 days ago 24 Sep 19, 4:43pm -
  • The Always Up-to-Date SEO Checklist
    In Bruce Clay’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this version as an in-hand to-do list or basic audit outline. The post The Always Up-to-Date SEO Checklist appeared first on Bruce…
    - 14 Jun 19, 2:05pm -
  • 7 Newsletter Thank You Page Examples That Got It Right
    Don’t let your newsletter thank-you page be just an afterthought. Here, let’s look at seven great examples of companies thanking new subscribers.The post 7 Newsletter Thank You Page Examples That Got It Right appeared first on Bruce Clay, Inc..
    - 11 Jun 19, 2:05pm -
  • How Writers Can Supercharge Their Content and Services with Basic SEO
    Writing is an art, and quality content writers are valued highly by brands today.But there’s another aspect of writing that’s more of a science. And this aspect has become a desirable skill for web copywriters: search engine optimization.Fortun…
    - 4 Jun 19, 2:32pm -
  • Announcing the Bruce Clay SEO Plugin for WordPress
    We’ve been working on something really special, and I’m excited to announce that it’s ready.It's the Bruce Clay SEO WP™ plugin — designed to give WordPress users important data missing from other SEO plugins — and it's officially launche…
    - 25 Apr 19, 4:42pm -
  • 5 Enlightened Ways To Use Google Trends for Keyword Research
    Keyword research tools are useful — until they don’t have enough data for your keywords.You need to select phrases worth targeting. But many keyword tools lump variations together, like singulars and plurals. And they may ignore regional differe…
    - 29 Mar 19, 5:05pm -
  • Advanced Search Operators for Bing and Google (Guide and Cheat Sheet)
    When you search, do you find exactly what you’re looking for the first time?Advanced search operators let you extract everything the engine knows about a specific subject efficiently.These tricks of the trade can definitely save you time, especia…
    - 12 Mar 19, 2:08pm -
  • How to Implement AMP (If You Really Must): A Quick-Start Guide to Accelerated Mobile Pages
    Both searchers and search engines want webpages to be lightning fast. So it’s no surprise that page speed is a ranking factor in Google’s search algorithm.Using Accelerated Mobile Pages (AMP) is one way to speed up your webpages for people using…
    - 19 Feb 19, 7:59pm -

Search Engine Land

Mozz SEO Blog

  • The Practical Guide to Franchise Marketing: How People Buy Now
    Posted by MiriamEllisThis post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing.Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must…
    - 2 days ago 16 Oct 19, 12:01am -
  • New SEO Experiments: A/B Split Testing Google's UGC Attribute
    Posted by Cyrus-ShepardWhen Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate "Yes please!"If you're not familiar with DistilledODN, it's a sophisticated…
    - 3 days ago 15 Oct 19, 4:30am -
  • Shopify SEO: The Guide to Optimizing Shopify
    Posted by cml63A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: T…
    - 3 days ago 14 Oct 19, 1:42pm -
  • Featured Snippets: What to Know & How to Target - Whiteboard Friday
    Posted by BritneyMullerFeatured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, p…
    - 7 days ago 11 Oct 19, 12:03am -
  • Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool
    Posted by Cyrus-ShepardIf you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis.One thing Moz does extremely well is SEO data: data that consistently sets industry stan…
    - 9 days ago 9 Oct 19, 12:05am -
  • A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)
    Posted by Catalin.RosuNot long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords.We wrote about the marku…
    - 10 days ago 8 Oct 19, 1:00pm -
  • How We Grew Blog Traffic by 650% in Two Years — Organically
    Posted by DaisyQAs a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the…
    - 11 days ago 7 Oct 19, 12:02am -
  • Custom Extraction Using an SEO Crawler for CRO and UX Insights - Whiteboard Friday
    Posted by MrLukeCarthyFrom e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingerti…
    - 14 days ago 4 Oct 19, 12:01am -
  • The 2019 Holiday Checklist for Local SEO Heroes
    Posted by MiriamEllisRight now, the shoppers nearest you are making some pretty long gift lists. US holiday sales are predicted to surpass $1.1 trillion, with 4.5–5% growth between November–January. That’s a lot of gadgets, garments, gam…
    - 16 days ago 2 Oct 19, 12:02am -

Backlinko

  • 21 Ways to Promote Your Blog (In 2019)
    In today’s post I’m going to show you exactly how to promote your blog in 2019. In fact: These are the same strategies that I used to grow my blog to 449,759 monthly visits. Let’s dive right in. 1. Guest Post Bonuses 2. Publish Data-Driven Cont…
    - 1 day ago 16 Oct 19, 1:59pm -
  • We Analyzed 5.2 Million Desktop and Mobile Pages. Here’s What We Learned About Page Speed
    We analyzed 5 million desktop and mobile pages to learn which factors impact page speed. First, we established worldwide benchmarks for TTFB, Visual Complete and Fully Loaded load time metrics. Then, we looked at how image compression, CDNs and hosti…
    - 9 days ago 8 Oct 19, 1:59pm -
  • How to Write a Press Release: The Definitive Guide
    In this post you’re going to learn how to write a press release in 2019. This guide also includes lots of: Real life examples Press release templates Advanced promotional strategies Lots more So if you want to get GREAT results from press releases,…
    - 23 days ago 24 Sep 19, 2:08pm -
  • Video Marketing: The Definitive Guide
    This is a complete guide to video marketing in 2019. In this in-depth guide you’ll learn: How to create awesome video content How to promote your videos How to use videos to increase conversions Lots more So if you’re ready to go “all in” wit…
    - 37 days ago 10 Sep 19, 1:59pm -
  • We Analyzed 5 Million Google Search Results. Here’s What We Learned About Organic Click Through Rate
    We analyzed 5 million Google search results to better understand organic click through rate. First, we analyzed CTR data across 874,929 pages and 5,079,491 search queries. Then, we looked at how factors like title tag length, sentiment and meta descr…
    - 51 days ago 27 Aug 19, 2:09pm -
  • How to Become an SEO Expert: The Definitive Guide
    This guide will show you exactly how to become an SEO expert. Including: Learning frameworks Emerging trends Must-read resources Lots more So if you want to go from SEO rookie to SEO pro, this guide is for you. Let’s get started.The post How to Be…
    - 65 days ago 13 Aug 19, 2:07pm -

AHREFS Blog

  • nieuw17 Blogging Tips For Beginners (That Actually Work)

    - 2 hours ago 17 Oct 19, 11:02pm -
  • Robots.txt and SEO: Everything You Need to Know
    This is why robots.txt misconfigurations are extremely common—even amongst experienced SEO professionals. In this guide, you’ll learn: What a robots.txt file is What robots.txt looks like Robots.txt user-agents and directives Whether you need a r…
    - 2 days ago 15 Oct 19, 11:51pm -
  • What is a Backlink? How to Get More Backlinks

    - 8 days ago 10 Oct 19, 12:57am -
  • Robots Meta Tag & X‑Robots-Tag: Everything You Need to Know
    That’s what robots meta tags and the x‑robots-tag HTTP header are for. Let’s get one thing straight from the beginning. You can’t control indexation with robots.txt. That’s a common misconception. The noindex rule in robots.txt was never of…
    - 9 days ago 8 Oct 19, 10:22pm -
  • 9 Reasons Your Website Isn’t Showing Up On Google (and How to Fix It)
    The bad news: Several things could be preventing you from showing up in Google. The good news: Many of them are easy to fix. Below, we explore nine possible reasons why you’re not showing up in Google and how to…Read more ›The post 9 Reasons…
    - 14 days ago 4 Oct 19, 1:10am -
  • How to Create an XML Sitemap (and Submit It to Google)
    Luckily, it’s quick and easy to create and submit an XML sitemap to Google. Below, we walk through how to do this step by step. But first, let’s cover a few basics. (Already know the basics? Click to jump straight…Read more ›The post How t…
    - 28 days ago 19 Sep 19, 2:28pm -
  • What is SEO? How to Optimize for Search Engines Like Google
    The benefits are obvious: free, passive traffic to your website, month after month. But how do you optimize your content for SEO, and what “ranking factors” actually matter? To answer that, we first need to understand how search engines work.……
    - 43 days ago 5 Sep 19, 12:31pm -
  • SEO vs. PPC: Which Should You Use?
    Three years ago, I was working at a new startup. With just a teeny marketing budget, I had to choose: SEO or PPC? With no real marketing experience and an interest in content creation, I decided on SEO. I implemented…Read more ›The post SEO vs…
    - 49 days ago 29 Aug 19, 8:55pm -
  • 15 Best SEO Plugins for WordPress (Tried & Tested)
    Run a search for “SEO” in the WordPress plugins directory, and you’ll get 49 pages of results. There are 20 plugins per page, so that’s 980 plugins! #overwhelming Now, I’ll level with you: there’s no such thing as a definitive list…Re…
    - 56 days ago 22 Aug 19, 11:03pm -
  • 8 Best YouTube Keyword Tools (Free and Paid)
    YouTube is the world’s 2nd largest search engine, with over one billion hours of video watched daily. But the question is, what are people searching for? And what should you create videos about? Keyword research is the only way to…Read more ›…
    - 63 days ago 15 Aug 19, 11:32pm -

Search Engine Watch

  • nieuwOptimizing for voice search: Q&A with Mastercard’s Guillaume Conteville
    Mastercard's SVP of Global Digital Marketing Guillaume Conteville discusses optimizing for voice search and his upcoming session at the Search Summit.The post Optimizing for voice search: Q&A with Mastercard’s Guillaume Conteville appeared first o…
    - 6 hours ago 17 Oct 19, 7:13pm -
  • Different ways voice search is affecting your brand
    More people searching for information on the web using voice-commands is a paradigm shift being observed. Four crucial ways voice search impacts your brand.The post Different ways voice search is affecting your brand appeared first on Search Engine…
    - 1 day ago 16 Oct 19, 8:03pm -
  • 15 Tried and tested bookmarklets for SEOs to improve productivity
    I've hunted through the mass of useful and useless bookmarklets to list the 15 most useful ones that can help you save time and smash your deadlines.The post 15 Tried and tested bookmarklets for SEOs to improve productivity appeared first on Search…
    - 2 days ago 16 Oct 19, 11:00am -
  • Top four social listening tools for 2020 and why they’re great
    Every business wants as much customer feedback as possible. A list of the best social listening tools for the coming year.The post Top four social listening tools for 2020 and why they’re great appeared first on Search Engine Watch.
    - 2 days ago 15 Oct 19, 4:06pm -
  • Search transformation projects: Q&A with SAP’s Siddharth Taparia
    Siddharth Taparia, SVP and Head of Strategic Transformation and Partner Marketing at SAP, discusses his upcoming session at the Search Summit on search transformation projects.The post Search transformation projects: Q&A with SAP’s Siddharth Tapa…
    - 3 days ago 14 Oct 19, 3:43pm -
  • The State of SEO 2019 – Infographic
    The survey reviewed 70% of in-house marketers and 30% of agency heads. Insights on the understanding of attribution models and more SEO aspects shared.The post The State of SEO 2019 – Infographic appeared first on Search Engine Watch.
    - 6 days ago 11 Oct 19, 2:08pm -
  • Six social media marketing strategies that work and convert
    In 2018 alone, $74 billion were spent on social media marketing worldwide. Why? Six new and proven social media marketing strategies on key areas.The post Six social media marketing strategies that work and convert appeared first on Search Engine Wa…
    - 8 days ago 10 Oct 19, 6:30am -
  • Interview with Marie Haynes: What you need to know about E-A-T
    The interview with well-known SEO expert, Dr. Marie Haynes about E-A-T, what it is, and how you can improve it. More on Google's Quality Rater Guidelines.The post Interview with Marie Haynes: What you need to know about E-A-T appeared first on Searc…
    - 8 days ago 9 Oct 19, 1:47pm -
  • How to fix the top most painful website UX mistakes [examples]
    From images to pop-ups, page load speed to site navigation, here's a roundup of top UX mistakes and how to fix them for improved SEO.The post How to fix the top most painful website UX mistakes [examples] appeared first on Search Engine Watch.
    - 9 days ago 8 Oct 19, 7:26pm -
  • Differences between B2B and B2C link building tactics
    Link building and the art of creating a great link profile can immensely help your business meet its end goals. Different tactics for B2B and B2C listed.The post Differences between B2B and B2C link building tactics appeared first on Search Engine W…
    - 11 days ago 7 Oct 19, 9:30am -

 

 

SEMrush Blog

  • nieuwThree Reasons Why You Shouldn’t Miss Global Marketing Day 2019
    Global Marketing Day 2019 is coming — the first of its kind free 24-hour online marketing event where you will have the opportunity to learn from some of the most successful and established marketers and SEOs in the field. And you can learn without…
    - 14 hours ago 17 Oct 19, 11:30am -
  • Weekly Wisdom with Dan Petrovic: CTR Optimization
    Today we are looking at tabletopia.com. We are going to try to figure out if we can increase this website‘s amount of traffic by not moving rank, but by improving the attractiveness of its search snippets. So we are going to try to improve the CTR.
    - 3 days ago 15 Oct 19, 7:20am -
  • Display Advertising Stats 2019: SEMrush Study [Fashion Edition]
    Google Display Network is one of the most influential and profitable digital marketing channels that majority of Fashion & Lifestyle companies underutilize while it can be a goldmine of targeted, quality, lower of cost traffic. This research will cov…
    - 7 days ago 11 Oct 19, 7:00am -
  • Why the Agency Making Big Promises May Be Buying Bot Traffic to Your Site
    No agency can guarantee you rankings or traffic, especially certain numbers or timelines. No one can predict Google rankings, algorithm updates, competitor activities and movements, or any of the other hundreds of factors that come into play with SEO…
    - 8 days ago 10 Oct 19, 7:00am -
  • Google News Digest: Snippets Attributes, New Ads Features, and More
    This week‘s Google News Digest features an unprecedented move by Google to allow site owners to determine their SERP snippet content. Other highlights include its introduction of its own YouTube search news series, updated Google Ads recommendation…
    - 8 days ago 9 Oct 19, 7:04pm -
  • Weekly Wisdom with Dom O'Neill: How to Generate More Engagement from Your Videos
    In today‘s video, you will find out how we made little changes to our video strategy to make a huge difference in the engagement on our videos via social media. Engagement on videos is massively powerful at the moment. It is how you get seen by new…
    - 10 days ago 8 Oct 19, 7:00am -
  • Best Tweets from #SEMrushchat: Content Marketing in 2020
    2020 is just around the corner, so we asked our community, and guest Megan Leap, about their thoughts on future content marketing trends, current predictions, outdated strategies, changing approaches, and the new challenges content marketers are worr…
    - 11 days ago 7 Oct 19, 7:00am -
  • Big Survey: 14 Link Building Strategies Professionals Choose in 2019
    We all know how important link building can be; done right, it can help your rankings. Done wrong, your rankings disappear. Link building is not easy, and there are so many strategies that vary in terms of their efficiency, expertise, and required re…
    - 14 days ago 4 Oct 19, 8:00am -
  • 5 Common Mistakes eCommerce Website Owners Make & How to Prevent Them
    Are you working on or planning to build an eCommerce website project? If so, there are a lot of nuances that come with building and marketing an eCommerce website that you should be aware of. In this blog post, I‘ll cover five common mistakes that…
    - 14 days ago 4 Oct 19, 3:00am -
  • What's New in SEMrush [September 2019]
    The SEMrush teams are focused on continually fine-tuning our tools so we can improve your user experience. Our “What‘s New“ series will make sure you are informed on all of our product updates and recent changes. We urge you to test out the new…
    - 15 days ago 3 Oct 19, 4:00am -
  • Weekly Wisdom with Bartosz Góralewicz: 4 Steps to Diagnose Your JavaScript SEO Issues
    Today‘s Weekly Wisdom is on JavaScript SEO. Learn about HTML vs. JavaScript and see a quick checklist of how to make sure that your website is properly crawled and indexed in Google and other search engines.
    - 17 days ago 1 Oct 19, 7:00am -
  • Best Tweets from #SEMrushchat: How Not to Fall For SEO Myths
    Last week Bill Slawski wrote an article for us called A Guide to the Biggest SEO Myths on the Web. The SEO industry as a whole responded very well to the article, and our community loved it. Last week‘s #SEMrushchat discussed SEO myths, consequence…
    - 18 days ago 30 Sep 19, 7:00am -
  • How To Set Up Your 1st YouTube Video Ads Sequencing Campaign
    This step-by-step guide will help you learn how to set up and create your first YouTube video ads sequencing campaign in under 20 mins. YouTube video ads sequencing campaign is a great way to push your message in a sequence which will help you drive…
    - 21 days ago 27 Sep 19, 7:00am -
  • SEMrush Q&A: Your Webinar Paid Ad Questions
    We are back with SEMrush questions that were received during webinars, but due to time restraints were not answered. Obviously, we want to help our community as much as possible, so we reached out to experts with the very specific questions submitted…
    - 22 days ago 26 Sep 19, 7:00am -
  • Google News Digest: Broad Core Update, Fresh GSC Data, and More
    We are back, with another list of Google News items you need to see. Yesterday Google made three announcements SEOs, marketers, and businesses need to know about, including a broad core update. So check out all the news on SERP changes, Google Ads, a…
    - 23 days ago 25 Sep 19, 7:00am -
  • Weekly Wisdom with Ross Tavendale: Technical SEO Framework
    In today‘s video, we are going to be exploring a topic that is very close to my heart. We are going to be looking at how to structure and build a strategy around a technical SEO audit.
    - 24 days ago 24 Sep 19, 9:30am -
  • The Best Tweets from #SEMrushChat: How to Create Content That Sparks Conversation
    Reaching your target audience while getting your customers to chat about your brand is the challenge. Last week, Dan Willis was our guest on #SEMrushchat; he and our community provided suggestions and insights to help businesses create content that w…
    - 24 days ago 23 Sep 19, 4:30pm -
  • How to Generate Content Ideas with Topic Research
    Before thinking about how to write, you have to know what to write. There is no room for guesswork in our competitive environment, you need a calculated and precise content plan to succeed. To help you with this, SEMrush offers a solution – Topic R…
    - 12 Dec 17, 8:00am -
  • The Ultimate List of Tech and Marketing Conferences & Events in 2019
    We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2019, covering all areas from technical SEO to e-commerce, to make it easier for you to find out about events that fit your needs the most.
    - 1 Dec 16, 2:00pm -
  • EAT, YMYL, & Beneficial Purpose: What Do Google’s Quality Standards Mean for Search?
    Google offers two measurements, E-A-T and YMYL, which are important for marketers looking to create better pages in the new year. Let’s discuss what you need to know about both of them.
    - 4 Jan 16, 2:45pm -

Search Engine Journal

Yoast SEO Blog

  • nieuwGoogle Search Console and the structured data Enhancements report
    Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in Google’s search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool…
    - 13 hours ago 17 Oct 19, 12:00pm -
  • Engaging your online audience: 8 practical tips
    Before I started working at Yoast to develop our Yoast Academy training courses, I worked as a high school teacher. After starting my job at Yoast, I quickly realized that the educational principles I came across in my previous job were really powerf…
    - 2 days ago 16 Oct 19, 12:38pm -
  • Yoast SEO 12.3: Transition words in Hungarian
    While some of our checks are independent of languages, Yoast SEO has special skills to adapt the various content analyses to different languages from around the world. In Yoast SEO 12.3, we’re taking the first steps to add another language to the l…
    - 3 days ago 15 Oct 19, 8:36am -
  • Celebrating 10 years of Yoast: YoastCon 2020!
    There were rumors. People were talking. People were asking questions. And now… we can finally tell you all about the next YoastCon! It’s going to be a very special edition. A legendary edition. And, a birthday party! YoastCon 2020 will take place…
    - 7 days ago 11 Oct 19, 12:50pm -
  • What makes a good website?
    People often ask us to explain what makes a good website? If we have a list of elements that a great site should have? There isn’t an easy, one-size-fits-all answer to this. As in many things SEO, the answer will be: it depends. What kind of site d…
    - 8 days ago 10 Oct 19, 12:23pm -
  • Holiday season SEO: 7 tips to start preparing NOW!
    It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. What’s up with that? Well, it’s never early enough to start planning for the most wonderful time of the year. So, if you have an on…
    - 9 days ago 9 Oct 19, 12:00pm -
  • WordPress SEO: the definitive guide
    The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!The post WordPress SEO: the definitive guide appeared first on Yoast.
    - 10 days ago 8 Oct 19, 12:42pm -
  • Get Google’s new video reporting with the Yoast Video SEO plugin
    Yesterday, Google announced a new addition to the rapidly expanding lineup of enhancement reports in Search Console. This time, it’s all about video! You can now not only see how your video performs in search, but also if your videos have valid str…
    - 10 days ago 8 Oct 19, 12:38pm -
  • BuddyPress 5.0, WP 5.3 Beta 2 and translating WordPress 5.3
    The work on WordPress 5.3 continued in various areas last week and we also saw a big update to one of my favorite social tools for WordPress. Alongside some bonus links, I present you this week’s WordPress Watch! BuddyPress 5.0 If you’ve never he…
    - 11 days ago 7 Oct 19, 12:14pm -
  • The beginner’s guide to Yoast SEO
    Imagine you have a website but know nothing about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool for effortlessly optimizing your site and its pages for Google, Bing, and Yandex. So you install the Yoast SEO plu…
    - 14 days ago 4 Oct 19, 12:10pm -
  • How we make Yoast SEO understand your language
    One of the key features of Yoast SEO is the content analysis. The analysis consists of multiple checks that give you SEO and readability feedback on the texts you write on your website. Some of these checks are language-independent. For these, we don…
    - 14 days ago 3 Oct 19, 1:17pm -
  • Common (beginner) mistakes in WordPress
    WordPress, as a CMS, is great for people who are just starting with their first website. It doesn’t require users to write code, it’s SEO friendly and easy to manage. Still, there are a few mistakes many beginners make in WordPress. Actually, to…
    - 16 days ago 2 Oct 19, 12:30pm -
  • Yoast SEO 12.2: Fixes, improvements and more
    Yoast SEO 12.2 is a release full of the regular bug fixes and enhancements, but also a new addition to meta robots. Last week, Google announced a new way to give publishers more control over what the search engine can show in the results. This change…
    - 17 days ago 1 Oct 19, 7:05am -
  • What’s inside WordPress 5.3 Beta 1
    It’s been a busy week for WordPress. WordPress 5.3 finally saw its first beta released and it is jam-packed with great features and improvements. In this edition of WordPress Watch, I’ll highlight some of those features. And of course, I have a f…
    - 18 days ago 30 Sep 19, 12:46pm -
  • How to start a blog
    If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s lots of fun, and a blog is a wonderful marketing tool! A new blog will all…
    - 20 days ago 27 Sep 19, 1:11pm -
  • Robots meta changes for Google
    Sometimes Google does announcements about new features and we go “huh, why did they do that?” This week we had one of those. Google introduced a new set of robots meta controls, that allows sites to limit the display of their snippets in the sear…
    - 21 days ago 26 Sep 19, 2:26pm -
  • How to use WordPress: Answering 12 common WordPress questions
    WordPress is huge. According to the latest stats, WordPress powers almost 35% of the web — and growing quickly. With so many sites using the CMS and so many new sites bursting onto the scene, there’re a lot of new users taking their first steps i…
    - 21 days ago 26 Sep 19, 1:30pm -
  • New & free online training: WordPress for beginners

    - 22 days ago 26 Sep 19, 11:26am -
  • Analytics: 5 tips to measure your Black Friday success
    Black Friday is fast approaching. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visito…
    - 23 days ago 25 Sep 19, 12:40pm -
  • Diversity, inequality, and prejudice; a sociological exploration
    Diversity. Feminism. Prejudice. Inequality. Discrimination.These are stirring words, evoking both positive and negative emotions depending upon your personal beliefs. Maybe you’re trying hard to not to feel anything at all about them, but you can…
    - 24 days ago 24 Sep 19, 11:42am -

Search Engine Journal

Online Metrics

  • Google Analytics Scope: You Don’t Want to Ignore It!
    Collecting data in Google Analytics is very straightforward, but not fully understanding the “scope” of your metrics and dimensions will get you into trouble! Visits became sessions, visitors became users… This refers to the external appearance…
    - 3 days ago 15 Oct 19, 7:00am -
  • How to Smartly Identify the Original Traffic Source in Google Analytics
    Do you want to know the original traffic source of your returning users? Read on and you will learn how to derive useful insights for your marketing strategy. On default, Google Analytics applies the last non-direct click attribution model to the sta…
    - 38 days ago 10 Sep 19, 7:00am -
  • The Impact of Intelligent Tracking Prevention on Your Google Analytics Data
    What is the percentage of Safari users on your site? Read this guide to learn more about Intelligent Tracking Prevention and how it impacts your Google Analytics data. Back in 2017, Intelligent Tracking Prevention (ITP) was introduced by Apple. Until…
    - 66 days ago 13 Aug 19, 7:00am -
  • 11 Reasons Why Your Google Analytics Pageview Tracking Might be Inaccurate
    Deploy Google Analytics on your site and start measuring pageviews. This is easy, but your pageview tracking might be less accurate than you think. Read on to find out why! After auditing hundreds of Google Analytics setups, I have discovered a lot o…
    - 9 Jul 19, 6:42am -
  • Top 5 Reasons to Create Custom Channel Groupings in Google Analytics
    In Google Analytics you have the option to set up both Default and Custom Channel Groupings. In this post I will demystify Custom Channel Groupings and how you can leverage this feature for your business. You will know – if you are a regular reader…
    - 11 Jun 19, 7:00am -
  • In-Depth Guide on Direct Traffic in Google Analytics
    Direct traffic, one of the greatest myths in Google Analytics. I believe over 90% of the GA users out there don’t know the real truth behind it. Let’s change that! I thought a high percentage of direct traffic was super awesome… this was when I…
    - 7 May 19, 7:00am -
  • 11 Ways to Leverage Naming Conventions in Google Analytics and Tag Manager
    Naming conventions are a crucial aspect of the Google Analytics setup. Embed this in your Analytics strategy and you will greatly improve your productivity and data-driven ROI. I can remember – more than 10 years ago – I started out in Digital Ma…
    - 9 Apr 19, 6:52am -
  • Event Tracking and 10 Fundamental Questions to Answer First
    There are already a ton of resources out there focusing on how and what to track with Event Tracking. This guide answers 10 fundamental questions that are often overlooked. Craving for more, more and more data… This is something I come across very…
    - 5 Mar 19, 8:00am -
  • How Google Analytics Channels Can Make or Break Your Data Analysis
    The two most common ways to analyze traffic sources to your website is by the channel or source/medium dimension. In this post we explore how both dimensions work together. A few months ago I wrote about the “Default Channel Grouping” and how thi…
    - 8 Jan 19, 7:40am -
  • Ultimate Collection of Powerful Google Analytics Segments (100+ Examples)
    Google Analytics comes with a ton of features that enhance your data insights. Applying segments is one of the most important strategies that every marketer and analyst should understand and utilize. In most cases, an unsegmented data analysis is no…
    - 27 Nov 18, 8:00am -

SEO by the Sea

  • How Google Enforces Category Diversity for Some Local Search Results
    More Diversity in Search Results Earlier this year, we were told that Google was making an effort to make the search results we see more diverse, by showing us fewer results from the same domains in response to a query. Search Engine Land covered tha…
    - 42 days ago 5 Sep 19, 11:07pm -
  • Augmented Search Queries Using Knowledge Graph Information
    What are Augmented Search Queries? Last year, I wrote a post called Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries, which told us that Google may look at query logs and structured data (table data and schema d…
    - 57 days ago 21 Aug 19, 4:38pm -
  • Google Knowledge Graph Reconciliation
    Exploring how the Google Knowledge Graph works can provide some insights into how is growing and improving and may influence what we see on the web. A newly granted Google patent from the end of last month tells us about one way that Google is using…
    - 73 days ago 5 Aug 19, 8:56pm -
  • How would Google Answer Vague Questions in Queries?
    “How Long is Harry Potter?” is asked in a diagram from a Google Patent. The answer to this vague question is unlikely to do with a length related to the fictional character but may have something to do with one of the best selling books or movies…
    - 92 days ago 17 Jul 19, 8:45pm -
  • How Google May Handle Question Answering when Facts are Missing
    I wrote about a similar patent in the post, Google Extracts Facts from the Web to Provide Fact Answers This one introduces itself with the following statement, indicating a problem that Google may have with answering questions from the facts it may c…
    - 99 days ago 10 Jul 19, 9:46pm -
  • Location Extensions Augmented Advertisements
    Google Has Filed A Patent for Location Extensions to Geographical Paid Ads When a Google Patent uses the word “Content” they often mean advertisements, rather than just the content on a website. That was true when I wrote about a Google patent ab…
    - 14 Jun 19, 5:53pm -
  • How Google May Rank Some Results based on Categorical Quality
    A New Patent on Categorical Quality Some of the people who write patents for Google tend to stand out to me. One of those is Trystan Upstill. I noticed that he has published another one that looks really interesting, and worth reading. When I started…
    - 10 Jun 19, 8:13pm -
  • Image Classification and Landmarks at Google
    Image Classification in the past Back in 2008, I was writing about how a search engine might learn from photo databases like Flickr, and how people label images there in a post I wrote called, Community Tagging and Ranking in Images of Landmarks In a…
    - 20 May 19, 10:05pm -



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