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Bruce Clay

  • Digital Marketing Conferences in 2020: Calendar of 450+ Marketing Events Around the World
    You can attend digital marketing conferences all over the world, and 2020 has more than ever. For this year’s update of our Digital Marketing Conference Calendar, we found more than 450 events scheduled from Los Angeles to Lebanon! So where will yo…
    - 14 days ago 14 Jan 20, 5:50pm -
  • Following SEO Best Practices? But Are They Really the Best?
    Best practices have their place. When you’re just jumping into a deep subject like SEO, for instance, clinging to accepted best practices can keep you from drowning. The problem with best practices, though, is that they’re one size fits all. They…
    - 9 Oct 19, 2:35pm -
  • The Magnificent 7 Essential SEO Tactics to Focus On Now
    SEO changes on a constant basis. By the time an “SEO trend” hits the industry mainstream, it’s already old news. Because of this, many SEOs struggle to balance staying on the cutting edge with maintaining SEO gold standards. It’s precisely th…
    - 1 Oct 19, 2:22pm -
  • 10 Google Algorithm Updates That Shook the SEO World & How to Be Ready for the Next One
    Google announced the release of another core update today. That makes this the perfect time to remember the biggest algorithm updates of the past. Let’s look at what we learned from them and discuss how a site can prepare to come out a winner in th…
    - 24 Sep 19, 4:43pm -
  • The Always Up-to-Date SEO Checklist
    In Bruce Clay’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this version as an in-hand to-do list or basic audit outline. The post The Always Up-to-Date SEO Checklist appeared first on Bruce…
    - 14 Jun 19, 2:05pm -
  • 7 Newsletter Thank You Page Examples That Got It Right
    Don’t let your newsletter thank-you page be just an afterthought. Here, let’s look at seven great examples of companies thanking new subscribers.The post 7 Newsletter Thank You Page Examples That Got It Right appeared first on Bruce Clay, Inc..
    - 11 Jun 19, 2:05pm -
  • How Writers Can Supercharge Their Content and Services with Basic SEO
    Writing is an art, and quality content writers are valued highly by brands today.But there’s another aspect of writing that’s more of a science. And this aspect has become a desirable skill for web copywriters: search engine optimization.Fortun…
    - 4 Jun 19, 2:32pm -
  • Announcing the Bruce Clay SEO Plugin for WordPress
    We’ve been working on something really special, and I’m excited to announce that it’s ready.It's the Bruce Clay SEO WP™ plugin — designed to give WordPress users important data missing from other SEO plugins — and it's officially launche…
    - 25 Apr 19, 4:42pm -
  • 5 Enlightened Ways To Use Google Trends for Keyword Research
    Keyword research tools are useful — until they don’t have enough data for your keywords.You need to select phrases worth targeting. But many keyword tools lump variations together, like singulars and plurals. And they may ignore regional differe…
    - 29 Mar 19, 5:05pm -
  • Advanced Search Operators for Bing and Google (Guide and Cheat Sheet)
    When you search, do you find exactly what you’re looking for the first time?Advanced search operators let you extract everything the engine knows about a specific subject efficiently.These tricks of the trade can definitely save you time, especia…
    - 12 Mar 19, 2:08pm -

Search Engine Land

Mozz SEO Blog

  • Google's January 2020 Core Update: Has the Dust Settled?
    Posted by Dr-PeteOn January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) ...That same day, Google announced the…
    - 2 days ago 27 Jan 20, 1:36pm -
  • The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]
    Posted by brodieclarkconsultingI recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets.This is obviously an alarming situation, sin…
    - 2 days ago 27 Jan 20, 3:01am -
  • Measure Form Usage with Event Tracking - Whiteboard Friday
    Posted by Matthew_EdgarWhen it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the…
    - 5 days ago 24 Jan 20, 12:08am -
  • How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month
    Posted by JotFormmarketingIn the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward…
    - 8 days ago 21 Jan 20, 12:03am -
  • The True Value of Top Publisher Links
    Posted by KristinTynskiI’m often asked about what results are earned through content marketing and digital PR.So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate im…
    - 9 days ago 20 Jan 20, 12:02am -
  • Mining Reddit for Content Ideas in 5 Steps - Whiteboard Friday
    Posted by DanielRussellFor marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just wait…
    - 12 days ago 17 Jan 20, 12:05am -
  • What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study
    Posted by Alan_ColemanHello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020.The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020.…
    - 14 days ago 15 Jan 20, 12:06am -
  • How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide
    Posted by Jeff_BakerWhy is everyone and their grandparents writing about content re-optimization?I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving…
    - 15 days ago 14 Jan 20, 12:01am -
  • Intro to Python - Whiteboard Friday
    Posted by BritneyMullerPython is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. In this ep…
    - 19 days ago 10 Jan 20, 12:02am -

Backlinko

  • On-Page SEO: The Definitive Guide
    This is a complete guide to on-page SEO in 2020. In this new guide you’ll learn: How to optimize your content How to create SEO-friendly URLs How to write titles and descriptions Lots more Let’s get started.The post On-Page SEO: The Definitive G…
    - 8 days ago 21 Jan 20, 3:02pm -
  • Content Marketing in 2020: The Definitive Guide
    This is my complete guide to content marketing in 2020. In this all-new guide you’ll learn: How to promote your content Content formats that are working right now The top content marketing trends in 2020 New content creation strategies Lots of adva…
    - 27 days ago 2 Jan 20, 3:00pm -
  • Introducing: The Content Marketing Hub, A Free Library of Content Resources
    I’m PUMPED to announce the all-new Content Marketing Hub. What is The Content Marketing Hub? It’s a free library of 30+ resources that cover everything you need to know about content marketing… including content promotion, copywriting, blog des…
    - 43 days ago 17 Dec 19, 3:00pm -
  • The Definitive Guide To SEO In 2020
    This is the ultimate guide to SEO in 2020. And let me be clear about something: This is NOT your average “SEO in 2020” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that…
    - 71 days ago 19 Nov 19, 3:00pm -
  • Local SEO: The Definitive Guide (2020)
    This is the ultimate guide to local SEO in 2020. In this new guide I’ll show you: How to rank in the 3-pack How to build NAP citations How to optimize your GMB profile Lots more Let’s get started.The post Local SEO: The Definitive Guide (2020) a…
    - 85 days ago 5 Nov 19, 3:00pm -
  • 21 Ways to Promote Your Blog (In 2019)
    In today’s post I’m going to show you exactly how to promote your blog in 2019. In fact: These are the same strategies that I used to grow my blog to 449,759 monthly visits. Let’s dive right in. 1. Guest Post Bonuses 2. Publish Data-Driven Cont…
    - 16 Oct 19, 1:59pm -

AHREFS Blog

  • nieuwLSI Keywords: What are They and Do They Matter?
    Read almost any article about LSI keywords, and you’ll be told two things: Google uses a technology called LSI to index web pages. Using LSI keywords in your content helps you rank higher on Google. Both of these claims are…Read more ›The po…
    - 5 hours ago 29 Jan 20, 12:30am -
  • SEO vs. SEM: What’s the Difference and Why Should You Care?
    Paid results show up when companies pay Google for clicks.  Organic results are the ones that Google deems most relevant for the query. Business owners can increase website traffic by appearing in organic and paid results using SEO and PPC.…Read…
    - 7 days ago 21 Jan 20, 11:16pm -
  • Affiliate Marketing for Beginners: 7 Steps to Success
    According to Statista, business spending on affiliate marketing will hit $8.2 billion in the U.S by 2022. Start today, and you’ll be in a prime position to take advantage of that. In this guide, you’ll learn how to get started…Read more ›T…
    - 12 days ago 16 Jan 20, 11:14pm -
  • Open Graph Meta Tags: Everything You Need to Know
    Open Graph meta tags are the solution. Here’s how one of our posts looks when shared on Facebook with Open Graph meta tags: And here’s how it looks without: In this guide, you’ll learn: What Open Graph meta tags are Why Open Graph…Read mo…
    - 14 days ago 14 Jan 20, 10:51pm -
  • 7 Alternative Search Engines (Tried & Tested)
    But criticism against Google has mounted over recent years. They’ve been fined for antitrust issues, creating a filter bubble and violating user privacy (amongst other things). Consequently, many users are turning away from the search behemoth i…
    - 19 days ago 10 Jan 20, 2:52pm -
  • 7 Successful Amazon Affiliate Websites (That You Can Learn From)
    Amazon affiliate websites make money via commissions from their affiliate program: Amazon Associates. Here’s how this works: A person visits an Amazon affiliate site. They click on an affiliate link to buy a recommended product on Amazon. Amazo…
    - 40 days ago 19 Dec 19, 5:39pm -
  • Video SEO: How to Rank YouTube Videos on Google
    Google has sent over 160,000 views to our YouTube videos in the last ~12 months. That’s more views than the countless video embeds on our blog have sent us, which currently gets over 250,000 organic visits per month. In this…Read more ›The p…
    - 43 days ago 17 Dec 19, 5:00pm -
  • 13 Things That Only Ahrefs Can Do
    It’s a fair question, but a tough one to answer because there are just so many things to compare. So instead of filling out one of those classic “us VS. them” comparison tables, we decided to go a different route…Read more ›The post 13 T…
    - 48 days ago 12 Dec 19, 12:48pm -
  • How to Become an SEO Expert (8 Steps)
    With demand for SEO professionals higher than ever and average hourly rates sitting between $75-$150, there’s a clear financial incentive to get good at SEO. But with no colleges offering degrees in SEO, it’s up to you to carve your own…Read…
    - 56 days ago 4 Dec 19, 12:50am -
  • 13 Proven Tactics to Increase Your Blog Traffic
    A few years ago, the Ahrefs blog was far from popular. Despite publishing three new articles per week and following “blogging best practices,” traffic was plateauing. That’s when we decided to switch up our strategy. For the past couple of yea…
    - 62 days ago 28 Nov 19, 1:55pm -

Search Engine Watch

  • nieuwWord of advice on exactly what to expect from SEO in 2020
    As always, Google is likely to throw a couple of curveballs - However, the SEO industry is coming of age. E-A-T, page quality, on-page SEO audits, and more.The post Word of advice on exactly what to expect from SEO in 2020 appeared first on Search E…
    - 14 hours ago 28 Jan 20, 3:15pm -
  • Three digital marketing trends you can’t miss in 2020
    Founder of DigitiMatic, Pius Boachie talks about digital marketing trends - Paid voice search, interactive content, TikTok advertising, and more.The post Three digital marketing trends you can’t miss in 2020 appeared first on Search Engine Watch.
    - 2 days ago 27 Jan 20, 11:29am -
  • 12 Unique social media marketing methods that work wonders
    According to Statista.com, by 2021, 3.09 billion will use social media sites. So, if you’re not using social media marketing yet, you’re surely missing out.The post 12 Unique social media marketing methods that work wonders appeared first on S…
    - 5 days ago 24 Jan 20, 11:30am -
  • New study: Majority of consumers are unaware of how search engines work
    New BrandVerity study finds that 63% of consumers are unaware of how search engines work.The post New study: Majority of consumers are unaware of how search engines work appeared first on Search Engine Watch.
    - 7 days ago 22 Jan 20, 12:09pm -
  • How to find any journalist’s email for content marketing outreach
    Digital PR is contingent on one thing—contacting the right people. When you’ve determined who the right journalists, editors, and influencers in your niche are, all you need is a way to reach them. Some journalists’ contact information is harde…
    - 7 days ago 22 Jan 20, 6:30am -
  • How AMP technology can boost your content strategy
    Content marketing, UX, and web design have never been more interlinked and it’s a great opportunity to make the most of them in 2020 through AMP technology.The post How AMP technology can boost your content strategy appeared first on Search Engine…
    - 8 days ago 21 Jan 20, 2:24pm -
  • SEO and SMEs: Q&A with Chris Rodgers, Founder and CEO of Colorado SEO Pros
    Useful insights from Chris Rodgers, Founder and CEO of Colorado SEO Pros about the conundrum of SEO and SMEs, trends, voice search, and lots more.The post SEO and SMEs: Q&A with Chris Rodgers, Founder and CEO of Colorado SEO Pros appeared first on S…
    - 9 days ago 20 Jan 20, 3:03pm -
  • SEO competition research: The complete guide
    Along with keyword and backlink research, link building and website audits, competition research is a fundamental part of a successful SEO campaign.The post SEO competition research: The complete guide appeared first on Search Engine Watch.
    - 12 days ago 17 Jan 20, 9:00am -
  • Boost SEO teamwork through unexpected collaborations
    SEO team collaborations can amplify the audience reach and surpass your goals when you start from the top and work SEO strategies into every facet.The post Boost SEO teamwork through unexpected collaborations appeared first on Search Engine Watch.
    - 13 days ago 16 Jan 20, 11:29am -
  • Everything small businesses need to know to launch a campaign on Amazon
    This infographic by Businessfinancing.co.uk breaks down each Amazon ad product and provides tips for getting started with your first Amazon ad campaign.The post Everything small businesses need to know to launch a campaign on Amazon appeared first o…
    - 13 days ago 15 Jan 20, 8:14pm -

 

 

SEMrush Blog

  • nieuwWeekly Wisdom with Ross Tavendale: How to Write an Effective Brief
    As an SEO, writing a brief for your copywriter can be quite challenging. You get so deep in the keywords and the tech that they may not make a lot of sense for the writer. In this video, I am going to show you how to write a brief to avoid your copy…
    - 21 hours ago 28 Jan 20, 8:00am -
  • Best Tweets from #SEMrushchat: Creating Content That Will Drive Results
    A lot of articles discuss marketing and research strategies, but they don‘t discuss office politics, integration of teams, dealing with unsuccessful campaigns, and the ideal content team. In last week‘s #SEMrushchat, Christoph Trappe and our comm…
    - 2 days ago 27 Jan 20, 8:00am -
  • Google Featured Snippet and Core Updates in January 2020: Expert Roundup
    Google is at it again — making announcements that are stressing people out. With so much concern out there, we thought we would ask a variety of experts what they thought about the Google 2020 core update announced in January and this latest announ…
    - 5 days ago 24 Jan 20, 9:30am -
  • Tackling the New Featured Snippet Change Head On
    Yesterday Google announced they are removing double organic listings in search results for sites that rank on the first page and also capture the Featured Snippet.This blog post outlines exactly how to measure the impact of the change alongside exact…
    - 6 days ago 23 Jan 20, 5:20pm -
  • The Beginners Guide to Google Tag Manager
    Google Tag Manager is a vital tool for any webmaster or site owner. The system plays a critical role in managing any website’s tags. It makes tag management fast, efficient and easier to understand for those of us who aren’t pro coders. This defi…
    - 6 days ago 23 Jan 20, 8:00am -
  • What is SEO? A Beginner’s Guide to Search Engine Optimization [2020 Edition]
    This article aims to give an overview of what SEO is, why it is important, how Google functions, and a general guide to what you can do. This article is not a definitive guide to every aspect and subtlety of SEO — search engine optimization. SEO is…
    - 7 days ago 22 Jan 20, 4:20pm -
  • Weekly Wisdom with Luke Sherran: Youtube Optimization in 2020
    In this Weekly Wisdom, I am going to be talking about where you should be focusing most of your time when considering the performance of your videos on the YouTube platform in 2020.
    - 8 days ago 21 Jan 20, 8:00am -
  • The 2020 Keyword Research Guide for SEO
    This guide is intended to teach you how to do in-depth and meaningful keyword research. Good keyword research allows you to uncover the terms, phrases, questions, and answers that are important to your users or customers AND important to achieving yo…
    - 9 days ago 20 Jan 20, 2:00pm -
  • Best Tweets from #SEMrushchat: Podcasting in 2020
    People love podcasts, and many individuals and businesses are wondering if podcasting is a strategy that could work for them. In last week‘s #SEMrushchat, we discussed who should start podcasts, what to consider before getting started, how to use t…
    - 9 days ago 20 Jan 20, 8:00am -
  • 9 Marketing Report Templates and Examples for Daily, Weekly, and Monthly Reporting
    Reporting is a tricky thing that can either make or break your entire marketing process. Whether you prepare a report for your client, your boss, or a colleague, there is always a risk of drowning in the data, drawing the wrong conclusion, and going…
    - 12 days ago 17 Jan 20, 8:00am -
  • Google News Digest: Industry Articles, January 2020 Core Update, and More
    Welcome to the first Google News Digest of 2020. We are going to change things up this year and add some of the best and most helpful articles our industry shares, as well as news about Google. The information our industry provides is so important an…
    - 14 days ago 15 Jan 20, 2:10pm -
  • [Survey Results] Content Marketing Statistics for 2020
    Thinking of implementing content marketing from scratch, or just looking for ways to polish the process in your organization? This survey report, featuring answers from 1200+ marketers, can quickly point you in the right direction.
    - 14 days ago 15 Jan 20, 8:00am -
  • Weekly Wisdom with Bartosz Góralewicz: Crawl Budget
    In this episode of Weekly Wisdom, Bartosz names the primary factors and problems that may affect your website‘s crawlability and indexability.
    - 15 days ago 14 Jan 20, 8:00am -
  • Best Tweets from #SEMrushchat: SEO in 2020
    In last week‘s SEMrushchat about SEO in 2020, our community discussed concerns, strategies, and past mistakes. Find out what they had to say and learn from their insights.
    - 16 days ago 13 Jan 20, 1:05pm -
  • The Beginner's Definitive Guide to Google Analytics
    Google Analytics is one of the many tools that Google provides to help people understand what visitors are doing on their website. The tool allows you to track and analyze critical data on your site and site visitors. It‘s one of the most popular f…
    - 20 days ago 9 Jan 20, 8:00am -
  • What Will Make You Stand Out on LinkedIn in 2020: The Expert Insights You Need to See
    In this post, we’re sharing top LinkedIn advice from three experts in the industry to help users and brands stand out on the platform in 2020!
    - 21 days ago 8 Jan 20, 8:00am -
  • Weekly Wisdom with Jon Rognerud: Psychological Strategies for Gaining Conversions
    This week‘s Weekly Wisdom will cover ten ways to improve and get higher conversions from your ads. Learn new ways of reaching the audiences you need the most.
    - 22 days ago 7 Jan 20, 8:00am -
  • SEMrush News and Updates You Can’t Do Without In 2020
    Every year we tell you about the changes SEMrush introduced to make the lives of SEO, PPC, social media, content, and other digital marketing professionals a bit easier. This time we decided to top the updates and upgrades list with some ideas on how…
    - 23 days ago 6 Jan 20, 8:00am -
  • How to Do Keyword Research with SEMrush Keyword Magic Tool
    See how the SEMrush Keyword Magic Tool can help you find the perfect keywords to use in your content, SEO planning, and PPC. We will show you how it works, how to use it with other tools, and all the features the tool has to offer. Plus, you get a st…
    - 10 Jul 17, 7:30am -
  • On-Page SEO Basics: URLs
    This article will talk about the SEO best practices for URLs. You will learn what a URL is, the best practices for category structure, and how to improve click through rate from search results.
    - 3 May 17, 7:30am -

Search Engine Journal

Yoast SEO Blog

  • Social media strategy: Where to begin?
    Social media is not to be ignored these days: it’s everywhere! So, when you’re working on building and growing your website, you need to take social media into account. Not sure why? Check out how social media can influence your SEO. Now, where d…
    - 2 days ago 27 Jan 20, 1:27pm -
  • Rich results are rocking the SERPs
    Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big block…
    - 6 days ago 23 Jan 20, 1:00pm -
  • Blogging: The ultimate guide
    Writing blog posts can be great fun. But, sometimes blogging can be quite a challenge as well. You may even wonder whether your website should have a blog at all. And, what should you write about? What do you do if you’re out of inspiration? How do…
    - 7 days ago 22 Jan 20, 2:00pm -
  • Yoast SEO 12.9: Google Preview and more fixes
    Today, we’re releasing Yoast SEO 12.9. In this release, you’ll find a number of bug fixes and enhancements. Among other things, you’ll find a renamed snippet preview with clearer settings. Find out what else is new in Yoast SEO 12.9! Snippet pr…
    - 8 days ago 21 Jan 20, 7:58am -
  • Move WordPress to a new domain in 10 easy steps!
    Sometimes, branding, technical or business decisions mean that you need to change your domain. If you’re not careful, a poorly managed move can really hurt your SEO. Thankfully, WordPress makes things pretty easy – here’s everything you need to…
    - 9 days ago 20 Jan 20, 1:45pm -
  • Does social media influence your SEO?

    - 13 days ago 16 Jan 20, 2:17pm -
  • What is a permalink?
    The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called…
    - 14 days ago 15 Jan 20, 1:03pm -
  • 5 reasons why your site isn’t showing up on Google
    You’ve done all the hard work — got a hosting package, installed WordPress, picked a nice theme and wrote some content. You hit publish on your first post. Time to rake in that traffic, right? But, when looking for your own site in Google you can…
    - 15 days ago 14 Jan 20, 1:46pm -
  • When is your blog post ready for publication?
    There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a chec…
    - 16 days ago 13 Jan 20, 1:23pm -
  • Help, I’ve accidentally noindexed a post. What to do?
    It can happen to anyone: You’re working on your site, fiddling on some posts here and there, and hit update when you’re done. After a while, you check back on how a post is doing and, to your dismay, it disappeared completely from the search engi…
    - 20 days ago 9 Jan 20, 2:12pm -
  • Mobile SEO: The ultimate guide
    Mobile SEO helps you to offer your visitors a perfect experience on your site. Find out how you can improve performance, findability, and UX!The post Mobile SEO: The ultimate guide appeared first on Yoast.
    - 21 days ago 8 Jan 20, 1:00pm -
  • Yoast SEO 12.8: Fixes and enhancements
    Welcome to another year of helping you achieve your goals with your site! Today, it’s time for the first in a long line of releases planned for 2020: Yoast SEO 12.8. In this release, you’ll find a number of bug fixes and performance enhancements.…
    - 22 days ago 7 Jan 20, 7:56am -
  • Find and fix keyword cannibalization in 4 steps
    As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even when you’ve always categorized it well, your content might be competing with itself: You’re suffering from keyword cannibalizat…
    - 23 days ago 6 Jan 20, 2:15pm -
  • eCommerce usability: the ultimate guide
    Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!The post eCommerce usability: the ultimate guide appeared first on Yoast.
    - 27 days ago 2 Jan 20, 1:20pm -
  • Looking back at (almost) a decade of Yoast
    It’s almost 2020 and a brand-new decade is right around the corner! A decade ago, Yoast didn’t even exist yet. A lot has changed in the past 10 years. In this blog post, I would like to look back at (almost) 10 years of Yoast. And, I’ll look at…
    - 30 days ago 30 Dec 19, 2:08pm -
  • How to choose the right focus keyword
    In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do so, Yoast SEO will run a check on the content of tha…
    - 37 days ago 23 Dec 19, 2:00pm -
  • What is cornerstone content?
    This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your post…
    - 40 days ago 20 Dec 19, 11:06am -
  • The creation of our first digital story using the Block Editor
    We write a lot of blog posts. Like, a LOT. And, not only about SEO topics, but also about our mission, company culture, and our broader vision. We hope that by writing those kinds of posts we can give you a glimpse into who we are as a company, and w…
    - 43 days ago 17 Dec 19, 1:59pm -
  • How to create the right meta description
    The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so op…
    - 44 days ago 16 Dec 19, 2:30pm -
  • rel=canonical: the ultimate guide
    The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!The post rel=canonical: the ultimate guide appeared first on Yoast.
    - 48 days ago 12 Dec 19, 1:14pm -

Search Engine Journal

Online Metrics

  • Expert Guide to Product Page Analysis in Google Analytics
    You won’t get far if you offer great products, but unconvincing product pages. In this post you learn several techniques for analyzing product page performance in Google Analytics. No doubt that everyone reading this article has a lot of experience…
    - 15 days ago 14 Jan 20, 8:19am -
  • Deep-Dive into Leveraging Hit-Scoped Segments
    In Google Analytics you can apply user, session and hit-scoped segments. In my experience, just a few people are aware of the last category of segments. Let’s change that! Segments belong to the most powerful features of Google Analytics and a topi…
    - 78 days ago 12 Nov 19, 8:00am -
  • Google Analytics Scope: You Don’t Want to Ignore It!
    Collecting data in Google Analytics is very straightforward, but not fully understanding the “scope” of your metrics and dimensions will get you into trouble! Visits became sessions, visitors became users… This refers to the external appearance…
    - 15 Oct 19, 7:00am -
  • How to Smartly Identify the Original Traffic Source in Google Analytics
    Do you want to know the original traffic source of your returning users? Read on and you will learn how to derive useful insights for your marketing strategy. On default, Google Analytics applies the last non-direct click attribution model to the sta…
    - 10 Sep 19, 7:00am -
  • The Impact of Intelligent Tracking Prevention on Your Google Analytics Data
    What is the percentage of Safari users on your site? Read this guide to learn more about Intelligent Tracking Prevention and how it impacts your Google Analytics data. Back in 2017, Intelligent Tracking Prevention (ITP) was introduced by Apple. Until…
    - 13 Aug 19, 7:00am -
  • 11 Reasons Why Your Google Analytics Pageview Tracking Might be Inaccurate
    Deploy Google Analytics on your site and start measuring pageviews. This is easy, but your pageview tracking might be less accurate than you think. Read on to find out why! After auditing hundreds of Google Analytics setups, I have discovered a lot o…
    - 9 Jul 19, 6:42am -
  • Top 5 Reasons to Create Custom Channel Groupings in Google Analytics
    In Google Analytics you have the option to set up both Default and Custom Channel Groupings. In this post I will demystify Custom Channel Groupings and how you can leverage this feature for your business. You will know – if you are a regular reader…
    - 11 Jun 19, 7:00am -
  • In-Depth Guide on Direct Traffic in Google Analytics
    Direct traffic, one of the greatest myths in Google Analytics. I believe over 90% of the GA users out there don’t know the real truth behind it. Let’s change that! I thought a high percentage of direct traffic was super awesome… this was when I…
    - 7 May 19, 7:00am -
  • 11 Ways to Leverage Naming Conventions in Google Analytics and Tag Manager
    Naming conventions are a crucial aspect of the Google Analytics setup. Embed this in your Analytics strategy and you will greatly improve your productivity and data-driven ROI. I can remember – more than 10 years ago – I started out in Digital Ma…
    - 9 Apr 19, 6:52am -
  • Event Tracking and 10 Fundamental Questions to Answer First
    There are already a ton of resources out there focusing on how and what to track with Event Tracking. This guide answers 10 fundamental questions that are often overlooked. Craving for more, more and more data… This is something I come across very…
    - 5 Mar 19, 8:00am -

SEO by the Sea

  • Google Product Search and Learning about New Product Lines
    It’s interesting seeing patents from Google that focus on ecommerce topics. The last one I recall had Google distinguishing between products and accessories for those products in search results. I wrote about it in Ranking Search Results and Produc…
    - 1 day ago 28 Jan 20, 4:53am -
  • Google Podcasts App and Making Podcasts Easier to Find
    Podcasts Can Be Hard to Find I’ve been listening to a lot of podcasts lately. They can be fun to listen to while doing chores around the house, like watering plants, washing dishes, cooking meals, and cleaning up. There are podcasts on many differe…
    - 6 days ago 22 Jan 20, 8:36pm -
  • How Google May Annotate Images to Improve Search Results
    How might Google improve on information from sources such as knowledge bases to help them answer search queries? That information may be learned from or inferred from sources outside of those knowledge bases when Google may: Analyze and annotate imag…
    - 13 days ago 15 Jan 20, 8:15pm -
  • Google Has Updated Quote Searching to Focus on Videos
    Searching for Quotes has shifted at Google with an Updated Continuation Patent In August of 2017, I wrote the post Google Searching Quotes of Entities. I wrote about the patent Systems and methods for searching quotes of entities using a database. Th…
    - 23 days ago 6 Jan 20, 4:04pm -
  • Google Top Stories Are Chosen By Importance Scores
    Google has changed Top Stories in carousels in search results Google made an announcement on its Keyword blog about top stories from non-news sites. They told us about this in Smarter organization of top stories in Search. They start off the post by…
    - 26 days ago 2 Jan 20, 7:25pm -
  • Top 10 Search Engine Patents to Know About from 2019
    I was on the Webcology podcast last week, with fellow guest David Harry, talking with hosts Dave Davies and Jim Hedger talking about search engine patents. Both David and Dave also write about search engine patents from time to time, so it was a fun…
    - 36 days ago 23 Dec 19, 11:33pm -
  • User-Specific Knowledge Graphs to Support Queries and Predictions
    A recently granted patent from Google covers supporting querying and predictions. It does this by focusing on user-specific knowledge graphs. Those User Specific Knowledge Graphs can be specific to particular users. Google can use those graphs to pro…
    - 64 days ago 25 Nov 19, 6:47pm -
  • Evolution of Google’s News Ranking Algorithm
    Image: Photo by Nathan Dumlao on Unsplash Did the Algorithm Behind How News Articles Rank at Google Change? A Google Patent about how news articles are ranked by Google was updated this week, and in this case it suggests how entities in those documen…
    - 89 days ago 31 Oct 19, 11:13pm -



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