Mijn Web Nieuws | Opmerkelijk nieuws en video's
Menu

Bruce Clay

  • nieuwIs Virtual SEO Learning the Future?
    As I sit down to write this, all my engagements for the next two months have been cancelled or “postponed.” India trip, cancelled. Industry conferences, cancelled. Our in-person SEO training course, cancelled. Those that host events are doing wha…
    - 23 hours ago 8 Apr 20, 5:16pm -
  • SEO Should Beat the Competition, Not the Algorithm
    Sometimes in life, you only have to be the least imperfect to survive. Take, for example, the story of two friends on a camping trip. They get to the campsite and set up their tents in the same manner. Then they both store their food safely away from…
    - 2 days ago 7 Apr 20, 5:46pm -
  • What Is an SEO Article? Why Should You Write One? And How?
    You’ve just written an article. And you think it’s pretty good. But is it fit to compete with the millions of other articles in Google’s index on the same topic? In this post, I’ll explain how to boost your articles so that they can be the mo…
    - 7 days ago 2 Apr 20, 5:53pm -
  • Cheap SEO Is a Near-Death Experience
    There’s a phenomenon that occurs with near-death experiences. Many people report having seen a bright light at the end of a tunnel or so-called angels. This is often accompanied by an overwhelming feeling of pure love. But that’s not what happens…
    - 9 days ago 31 Mar 20, 6:24pm -
  • Time for High-Growth Businesses to Drive Faster
    We serve as a search marketing advisor to many high-growth businesses. In that role we have examined the coronavirus situation and the potential impact on search. I wanted to provide my current thinking from a market opportunity perspective. Like you…
    - 10 days ago 30 Mar 20, 4:27pm -
  • Yep, Manual Link Penalties Still Happen and It’s Your Job to Regulate Guest Posts
    Several years ago when the Penguin algorithm update hit to target spam links, link penalties were at the center of most conversations in the SEO community. But then things got quiet. When Penguin rolled into the core algorithm in 2016, Google said it…
    - 14 days ago 26 Mar 20, 6:37pm -
  • It’s Not the Job of SEO to Make a Pig Fly
    You can’t make a pig fly. I’ve tried it. I’ve also put lipstick on a pig, and that doesn’t make it any prettier. Of course, I’m not talking about actual pigs … I’m talking about websites. The ugly truth is that SEO cannot do the impossi…
    - 17 days ago 23 Mar 20, 5:21pm -
  • Don’t Quarantine Your Marketing
    There’s no question these are uncertain times. But how we as businesses and leaders react to situations and proactively prepare for the future will set us apart. We are also in unprecedented times with social distancing. Yet quarantine or self-isol…
    - 21 days ago 19 Mar 20, 5:41pm -
  • CMO Directive: ‘Think SEO’ or Work Somewhere Else
    It was some years back when my team at Bruce Clay Inc. delivered a 100+ page SEO audit to one of the largest research and review sites in the automotive sector. We proposed a number of improvements including radical siloing of their massive website c…
    - 24 days ago 16 Mar 20, 4:40pm -
  • SEO Works Just Fine If You Up Your Game
    Do a search for “how to become a pro basketball player” and you’ll get endless advice. Stay in the game for many years, hone your skills by training, work hard, and understand the commitment you need to succeed. Being an SEO is no different. In…
    - 31 days ago 9 Mar 20, 2:37pm -

Search Engine Land

Mozz SEO Blog

  • Why and How to Bring Empathy Into Your Content
    Posted by DaisyQCreating content can feel incredibly difficult right now. If you’re like me, you’ve spent the last few weeks oscillating between a can-do approach and hours of staring into space. Here’s how to tap into those very real emotions…
    - 2 days ago 8 Apr 20, 12:00am -
  • Marketing in Times of Uncertainty - Whiteboard Friday
    Posted by randfishOur work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetica…
    - 7 days ago 3 Apr 20, 12:04am -
  • What Readers Want During COVID-19: Content Ideas for Every Niche
    Posted by amandamilliganThis is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current co…
    - 10 days ago 31 Mar 20, 12:00am -
  • Operating During COVID-19: Helpful Tips for Local Businesses
    Posted by MiriamEllisLocal businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a uniqu…
    - 11 days ago 30 Mar 20, 12:00am -
  • Generating Local Content at Scale - Whiteboard Friday
    Posted by rjonesx.Building local pages in any amount can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique c…
    - 14 days ago 27 Mar 20, 12:09am -
  • Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers
    Posted by morgan.mcmurrayFor the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It's... a lot, isn't it? So today, we want to take a departure fr…
    - 15 days ago 26 Mar 20, 12:00am -
  • How to Handle Temporarily Out-of-Stock Product Pages
    Posted by Dr-PeteThe next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks somet…
    - 16 days ago 25 Mar 20, 12:00am -
  • You Can Now Take Moz Academy Courses for Free
    Posted by Roger-MozBotThe well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are e…
    - 17 days ago 24 Mar 20, 12:00am -
  • Getting Smarter with SERPs - Whiteboard Friday
    Posted by rjonesx.Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores t…
    - 21 days ago 20 Mar 20, 12:05am -

Backlinko

AHREFS Blog

  • nieuwRich Snippets: What Are They and How Do You Get Them?
    Instead of this? In this guide, you’ll learn: What rich snippets are When rich snippets show up The difference between rich snippets and rich results How rich snippets improve SEO How to get rich snippets Rich snippets are visually more…Read mor…
    - 54 mins ago 9 Apr 20, 3:30pm -
  • What are SERPs? Search Engine Results Pages Explained
    They’re made up of organic and paid search results. In this guide, you’ll learn: Why SERPs matter for SEO How to get in the SERPs What SERP features there are (and how you can appear in them) Most people click…Read more ›The post What are…
    - 2 days ago 8 Apr 20, 1:52am -
  • Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters
    Here’s one from Zapier about remote work: It might look like nothing special, but it’s been strategically built to take advantage of site structure for more traffic, links, and authority. And it looks like it worked: In this guide, we’ll…Rea…
    - 7 days ago 2 Apr 20, 2:37pm -
  • How to Improve Page Speed from Start to Finish (Advanced Guide)
    Page speed is a complex topic. Many of the existing articles give you a list of actions to take or plugins to install to help with different aspects of speed. That’s fine, but not all sites are the same. So,…Read more ›The post How to Improv…
    - 9 days ago 31 Mar 20, 7:44pm -
  • Alt Text for SEO: How to Optimize Your Images
    But what’s so important about alt text? And how can you use it to improve SEO and user experience? In this guide, you’ll learn: Why alt text is important How to add alt text to images Why you shouldn’t add…Read more ›The post Alt Text fo…
    - 14 days ago 27 Mar 20, 12:32am -
  • How Often Does Google Rewrite Meta Descriptions? (New Data Study)
    That said, you’ve probably noticed that Google doesn’t always use the hardcoded meta description. It sometimes chooses a different snippet from the page. If you’ve spent time crafting an enticing meta description, this can be annoying. But how…
    - 16 days ago 25 Mar 20, 1:26am -
  • Google’s Knowledge Graph Explained: How It Influences SEO
    … then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO? In this guide, you’ll…Read more…
    - 21 days ago 19 Mar 20, 6:46pm -
  • What is E‑A-T? Why It’s Important for SEO
    Some of these articles tell us it’s an important ranking factor… … while others tell us it isn’t: So what’s the truth? In this guide, we’ll answer the following questions: What is E‑A-T? How important is E‑A-T? How is E‑A-T…Read…
    - 23 days ago 17 Mar 20, 4:19pm -
  • Content Syndication: What It Is and How to Get Started
    This is known as content syndication. In this article, you’ll learn: What content syndication is The benefits of content syndication The differences between syndication, repurposing, and guest blogging How content syndication affects SEO How to get…
    - 29 days ago 11 Mar 20, 11:06pm -
  • 10 Google Ranking Factors You Shouldn’t Ignore
    Even worse, because nobody knows them all, most contain a lot of myths. So today, we’re going to take a different approach. Rather than listing 200+ ranking factors, we’ll talk about the ten that we think most deserve your attention.…Read more…
    - 35 days ago 5 Mar 20, 10:14pm -

Search Engine Watch

  • nieuwHow retailers can maximize the influx of organic search traffic to PDPs during COVID-19
    Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PDPs) as a result of the COIVD-19 pandemic.The post How retailers can maximize the influx of organic…
    - 14 mins ago 9 Apr 20, 4:10pm -
  • nieuwGain visibility with Google’s unified mobile search
    Productsup's Chris Dessi shows how successfully leveraging Google’s unified mobile search will make retailers most visible to online shoppers today and tomorrow.The post Gain visibility with Google’s unified mobile search appeared first on Searc…
    - 23 hours ago 8 Apr 20, 5:28pm -
  • How lead nurturing can help maximize your digital sales
    Right from contextual communication to encouraging referrals, there are tons of benefits your business can get by lead nurturing. Co-founder of Ally Digital Media guides you all the way.The post How lead nurturing can help maximize your digital sale…
    - 1 day ago 8 Apr 20, 11:29am -
  • The best-kept secret to maintaining and defending the top spot with paid search
    Pumping more money is not the solution. BrandVerity's CEO helps you learn the essential techniques to maintain your position one in paid search listings.The post The best-kept secret to maintaining and defending the top spot with paid search appeare…
    - 2 days ago 7 Apr 20, 4:17pm -
  • How dark UX patterns are ruining brand loyalty among UK consumers
    Have you ever found yourself subscribed to a newsletter you never actually subscribed to? That's part of the dark UX patterns. Dig in for insights.The post How dark UX patterns are ruining brand loyalty among UK consumers appeared first on Search En…
    - 2 days ago 7 Apr 20, 3:54pm -
  • Local SEO: How to make a website audit in 30 minutes
    An exceptional local SEO campaign starts with a comprehensive website audit. With the right guidance, you can perform a website audit in less than one hour.The post Local SEO: How to make a website audit in 30 minutes appeared first on Search Engine…
    - 3 days ago 6 Apr 20, 4:48pm -
  • What makes a successful marketer in this digital age?
    Luke Richards identifies three key skill sets you need to master to become a successful marketer today. Content in partnership with King University Online.The post What makes a successful marketer in this digital age? appeared first on Search Engine…
    - 3 days ago 6 Apr 20, 4:22pm -
  • Faster pages, stronger sales: Optimizing ecommerce site speeds
    For online retailers, the abandoned site/cart problem has many factors. Smart ways to optimize the speed of your ecommerce site and prevent cart abandonmentThe post Faster pages, stronger sales: Optimizing ecommerce site speeds appeared first on Sea…
    - 6 days ago 3 Apr 20, 4:59pm -
  • Consumers go to YouTube for uplifting content during COVID-19
    Channel Factory Consumer Survey reveals contextual opportunities for brands. People are relying on YouTube for positive videos on DIY, cooking, and more. The post Consumers go to YouTube for uplifting content during COVID-19 appeared first on Search…
    - 6 days ago 3 Apr 20, 4:19pm -
  • Realising when and how to hire a CRO expert
    There's a lot of talk around conversion rate optimization, how do you know it's time to get help? Details you need to know before investing in a CRO expert.The post Realising when and how to hire a CRO expert appeared first on Search Engine Watch.
    - 7 days ago 2 Apr 20, 5:02pm -

 

 

SEMrush Blog

  • How to Create Your Own Webinar or Online Event
    This quick guide on how to get started with webinars and online events offers tips and strategies from experts. Learn how to plan, set up, promote, increase engagement, track success, choose speakers, and more.
    - 9 days ago 31 Mar 20, 1:28pm -
  • How to Improve Your Google PageSpeed Insights Score
    In this article, you will learn how to improve your Google PageSpeed Insights score for a chance at better rankings. You will see what each part of the PageSpeed Insights tool means, what the tool shows, and how scores are calculated.
    - 10 days ago 30 Mar 20, 7:00am -
  • Zero-Click Searches, SERP Features and Getting Traffic
    This recap includes valuable information regarding zero-click searches and SERP features that was provided by Kevin Indig doing the 5 Hours of SEO Webinar. Learn about the impact of SERP features, domain analysis results for mobile and desktop, surpr…
    - 13 days ago 27 Mar 20, 7:00am -
  • Coronavirus Economic Impact: Market Winners and Losers of COVID-19
    Which software company increased the traffic to its website by 10 million visits in just one month? And which event cancellation caused the biggest heartache amongst its fans? In our latest article, we dive into our data to uncover the economic impac…
    - 14 days ago 26 Mar 20, 5:20pm -
  • Google Provides New Structured Data and GMB Options (Google News Update)
    As the COVID-19 virus continues to spread worldwide, the majority of Google’s most recent updates in the past week have pertained to helping users better navigate the pandemic & find the information they need. This includes new event structured dat…
    - 15 days ago 25 Mar 20, 6:03pm -
  • The Best WordPress SEO Plugins for 2020
    Wondering which SEO WordPress plugin to choose? We have the top SEO plugins and the features they provide. Plus, you can also learn the different ways to upload plugins, things to consider when choosing a plugin, and more.
    - 16 days ago 24 Mar 20, 1:20pm -
  • How To Use Google Keyword Planner for SEO and PPC Campaigns
    Learn how to use the Google Keyword Planner for SEO and PPC Campaigns. We have a step-by-step guide on how to use it, planner hacks you need to know, the pros and cons of the planner and breakdown of the limitations you should know.
    - 17 days ago 23 Mar 20, 6:20pm -
  • The Top 10 SEO Tasks You Shouldn't Be Ignoring [Step-by-Step Guide]
    Ranking on Google has never been harder. The competition gets tougher each year as more websites rush to claim their spot on the results page. It‘s exactly because of this growing competition that you need to take advantage of every hack and tool y…
    - 1 Jun 18, 7:00am -
  • How to Choose the Right Long-Tail Keywords
    Long-tail keywords are actually a great way to reach a more targeted audience for less money and effort. Learn how they work and how to choose the right ones with these tips.
    - 20 Jul 17, 12:00pm -
  • What are Keywords? A Simple Keyword Definition
    What is a keyword? In this article, you will find out what keywords are, learn how to choose them for Search Engine Optimization (SEO) and Pay-Per-Click (PPC), and gain an understanding of the qualities and intent of keywords.
    - 29 May 13, 3:16pm -

Search Engine Journal

Yoast SEO Blog

  • nieuwYoast SEO 14.0: The Indexables
    We’re preparing for one of the biggest releases in Yoast SEO history, Yoast SEO 14.0. This release, planned for April 28th, will be a huge rewrite of parts of our code. We’re sharing technical details on that in developer posts on our developer b…
    - 6 hours ago 9 Apr 20, 10:49am -
  • Shops & restaurants: easy curbside pickup with WooCommerce and Local SEO
    With restaurants, shops and other businesses closing due to the Coronavirus pandemic, their owners are looking for other ways to keep their business going. Luckily, many customers are searching for ways to support their local businesses. One of the w…
    - 1 day ago 8 Apr 20, 12:42pm -
  • How to optimize your crawl budget
    Google doesn’t always spider every page on a site instantly. In fact, sometimes, it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it’s time to optimize your…
    - 3 days ago 6 Apr 20, 12:00pm -
  • The beginner’s guide to Google Search Console
    Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. Yo…
    - 6 days ago 3 Apr 20, 9:20am -
  • How to make the transition to the block editor (from the classic editor) in WordPress
    Are you considering switching from the classic editor to the block editor? That’s great, as the block editor will give you lots of possibilities to create awesome, high-quality and high-ranking content! Not sure how to go about this though? Don’t…
    - 8 days ago 1 Apr 20, 12:31pm -
  • Yoast SEO 13.4: Word form support for Dutch
    In Yoast SEO 9.0, we launched an innovative new way to analyze your English language text using word forms. In Yoast SEO 10.1, we added word form support for the German language. Today, we’re glad to announce word form support for Dutch. Here, you…
    - 9 days ago 31 Mar 20, 7:22am -
  • Building a brand for your business
    At Yoast, we pride ourselves on our branding. I would go as far as saying that it has attributed a lot to our success. I also think that good and consistent branding needs to be talked about more, as it is one of the hallmarks of a great enterprise.…
    - 10 days ago 30 Mar 20, 12:51pm -
  • Update your cancelled or postponed events with Schema
    The outbreak of COVID-19 led to a wave of canceled or postponed events. Some events made the switch from an offline event to an online one. As everyone is scrambling to look up the latest information on events online, it is important to have all the…
    - 13 days ago 27 Mar 20, 1:33pm -
  • The creation of our first digital story using the block editor
    We write a lot of blog posts. And, not only about SEO topics, but also about our mission, company culture, and our broader vision. We hope that by writing those kinds of posts we can give you a glimpse into who we are as a company, and who we are as…
    - 14 days ago 26 Mar 20, 1:31pm -
  • 7 keyword research mistakes you should avoid
    Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this p…
    - 15 days ago 25 Mar 20, 1:30pm -
  • The WordPress block editor: Why you should be using it
    At Yoast, we truly believe you should be using the block editor (formerly known as Gutenberg) in WordPress, simply because it’s a much better experience than the ‘classic editor’. Unfortunately, when we look at our statistics, we see that a lar…
    - 16 days ago 24 Mar 20, 1:20pm -
  • Brand-new free online training: Block editor training
    At Yoast, we are huge fans of the block editor. Admittedly -not right from the start-, but we’re now block-editor fanboys and fangirls. That’s why we created an awesome free block editor course! We hope it will help everybody to use the block edi…
    - 16 days ago 24 Mar 20, 10:29am -
  • SEO tutorial for beginners: How to start with SEO?
    You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog pos…
    - 21 days ago 19 Mar 20, 1:27pm -
  • How to get your new WordPress site indexed
    When you roll out the red carpet on a new website, you might be expecting visitors to start coming eagerly. In reality, before people start visiting your site, search engines need to find, index and rank it. In this article, I share some tips that c…
    - 22 days ago 18 Mar 20, 1:13pm -
  • Yoast SEO 13.3: Improving our language analysis
    Our current string of releases focusing on improving our code is continuing with Yoast SEO 13.3. In this release, for instance, you’ll find a sizable update to how we work with languages. In addition, we have a Schema structured data addition and s…
    - 23 days ago 17 Mar 20, 7:56am -
  • How to get Google to crawl your site faster
    A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. Ther…
    - 24 days ago 16 Mar 20, 2:38pm -
  • Why and how to use the search results to create intent-based content
    Search intent is becoming more and more important. Google is getting better and better at guessing exactly what searchers are looking for when they type in their – sometimes cryptic – search terms. That’s why you need to focus on it as well! Wh…
    - 28 days ago 12 Mar 20, 1:02pm -
  • What is the user journey in SEO?
    You’ll probably have heard the term user journey a lot, but what is it exactly? And what does it have to do with SEO? The user journey consists of all the steps a user takes to reach their goal. In buying something, the user journey includes steps…
    - 29 days ago 11 Mar 20, 1:27pm -
  • Blog post structure: How to set up an easy-to-read text
    When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already…
    - 30 days ago 10 Mar 20, 1:57pm -
  • A brief history of Google’s algorithm updates
    These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Ove…
    - 31 days ago 9 Mar 20, 1:23pm -

Search Engine Journal

Online Metrics

  • How to Analyze Products Out of Stock in Google Analytics
    Having products out of stock is one of the worst things that can happen for Ecommerce websites. In this blogpost you learn how to measure and analyze out of stock data in GA. I have worked with many Ecommerce businesses in the last years. In my exper…
    - 30 days ago 10 Mar 20, 8:00am -
  • [Solved] 15 Most Common Enhanced Ecommerce Issues
    Enhanced Ecommerce belongs to the most powerful features of Google Analytics. Are you confident about your Enhanced Ecommerce implementation and data in Google Analytics? In the last years I have worked with many different companies to support them w…
    - 58 days ago 11 Feb 20, 8:00am -
  • Expert Guide to Product Page Analysis in Google Analytics
    You won’t get far if you offer great products, but unconvincing product pages. In this post you learn several techniques for analyzing product page performance in Google Analytics. No doubt that everyone reading this article has a lot of experience…
    - 86 days ago 14 Jan 20, 8:19am -
  • Deep-Dive into Leveraging Hit-Scoped Segments
    In Google Analytics you can apply user, session and hit-scoped segments. In my experience, just a few people are aware of the last category of segments. Let’s change that! Segments belong to the most powerful features of Google Analytics and a topi…
    - 12 Nov 19, 8:00am -
  • Google Analytics Scope: You Don’t Want to Ignore It!
    Collecting data in Google Analytics is very straightforward, but not fully understanding the “scope” of your metrics and dimensions will get you into trouble! Visits became sessions, visitors became users… This refers to the external appearance…
    - 15 Oct 19, 7:00am -
  • How to Smartly Identify the Original Traffic Source in Google Analytics
    Do you want to know the original traffic source of your returning users? Read on and you will learn how to derive useful insights for your marketing strategy. On default, Google Analytics applies the last non-direct click attribution model to the sta…
    - 10 Sep 19, 7:00am -
  • The Impact of Intelligent Tracking Prevention on Your Google Analytics Data
    What is the percentage of Safari users on your site? Read this guide to learn more about Intelligent Tracking Prevention and how it impacts your Google Analytics data. Back in 2017, Intelligent Tracking Prevention (ITP) was introduced by Apple. Until…
    - 13 Aug 19, 7:00am -
  • 11 Reasons Why Your Google Analytics Pageview Tracking Might be Inaccurate
    Deploy Google Analytics on your site and start measuring pageviews. This is easy, but your pageview tracking might be less accurate than you think. Read on to find out why! After auditing hundreds of Google Analytics setups, I have discovered a lot o…
    - 9 Jul 19, 6:42am -
  • Top 5 Reasons to Create Custom Channel Groupings in Google Analytics
    In Google Analytics you have the option to set up both Default and Custom Channel Groupings. In this post I will demystify Custom Channel Groupings and how you can leverage this feature for your business. You will know – if you are a regular reader…
    - 11 Jun 19, 7:00am -
  • In-Depth Guide on Direct Traffic in Google Analytics
    Direct traffic, one of the greatest myths in Google Analytics. I believe over 90% of the GA users out there don’t know the real truth behind it. Let’s change that! I thought a high percentage of direct traffic was super awesome… this was when I…
    - 7 May 19, 7:00am -

SEO by the Sea

  • PageRank 2020
    If you have been working as an SEO for any amount of time, or have been responsible for marketing a website, it’s possible that you have heard of PageRank, which was developed by the Founders of Google in the earliest days of the Search Engine. The…
    - 7 days ago 2 Apr 20, 10:46pm -
  • Disambiguating Image Queries at Google
    Better Understanding Image Queries Years ago, I wouldn’t have expected a search engine telling a searcher about objects in a photograph or video, but search engines have been evolving and getting better at what they do In February, Google was grant…
    - 36 days ago 4 Mar 20, 9:00pm -
  • Google Product Search and Learning about New Product Lines
    It’s interesting seeing patents from Google that focus on ecommerce topics. The last one I recall had Google distinguishing between products and accessories for those products in search results. I wrote about it in Ranking Search Results and Produc…
    - 72 days ago 28 Jan 20, 4:53am -
  • Google Podcasts App and Making Podcasts Easier to Find
    Podcasts Can Be Hard to Find I’ve been listening to a lot of podcasts lately. They can be fun to listen to while doing chores around the house, like watering plants, washing dishes, cooking meals, and cleaning up. There are podcasts on many differe…
    - 78 days ago 22 Jan 20, 8:36pm -
  • How Google May Annotate Images to Improve Search Results
    How might Google improve on information from sources such as knowledge bases to help them answer search queries? That information may be learned from or inferred from sources outside of those knowledge bases when Google may: Analyze and annotate imag…
    - 85 days ago 15 Jan 20, 8:15pm -
  • Google Has Updated Quote Searching to Focus on Videos
    Searching for Quotes has shifted at Google with an Updated Continuation Patent In August of 2017, I wrote the post Google Searching Quotes of Entities. I wrote about the patent Systems and methods for searching quotes of entities using a database. Th…
    - 94 days ago 6 Jan 20, 4:04pm -
  • Google Top Stories Are Chosen By Importance Scores
    Google has changed Top Stories in carousels in search results Google made an announcement on its Keyword blog about top stories from non-news sites. They told us about this in Smarter organization of top stories in Search. They start off the post by…
    - 98 days ago 2 Jan 20, 7:25pm -
  • Top 10 Search Engine Patents to Know About from 2019
    I was on the Webcology podcast last week, with fellow guest David Harry, talking with hosts Dave Davies and Jim Hedger talking about search engine patents. Both David and Dave also write about search engine patents from time to time, so it was a fun…
    - 23 Dec 19, 11:33pm -

Zoeken

Contact (Ik wil m’n website ook op vreemd nieuws)

Scroll Up