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Bruce Clay

  • Following SEO Best Practices? But Are They Really the Best?
    Best practices have their place. When you’re just jumping into a deep subject like SEO, for instance, clinging to accepted best practices can keep you from drowning. The problem with best practices, though, is that they’re one size fits all. They…
    - 58 days ago 9 Oct 19, 2:35pm -
  • The Magnificent 7 Essential SEO Tactics to Focus On Now
    SEO changes on a constant basis. By the time an “SEO trend” hits the industry mainstream, it’s already old news. Because of this, many SEOs struggle to balance staying on the cutting edge with maintaining SEO gold standards. It’s precisely th…
    - 66 days ago 1 Oct 19, 2:22pm -
  • 10 Google Algorithm Updates That Shook the SEO World & How to Be Ready for the Next One
    Google announced the release of another core update today. That makes this the perfect time to remember the biggest algorithm updates of the past. Let’s look at what we learned from them and discuss how a site can prepare to come out a winner in th…
    - 73 days ago 24 Sep 19, 4:43pm -
  • The Always Up-to-Date SEO Checklist
    In Bruce Clay’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this version as an in-hand to-do list or basic audit outline. The post The Always Up-to-Date SEO Checklist appeared first on Bruce…
    - 14 Jun 19, 2:05pm -
  • 7 Newsletter Thank You Page Examples That Got It Right
    Don’t let your newsletter thank-you page be just an afterthought. Here, let’s look at seven great examples of companies thanking new subscribers.The post 7 Newsletter Thank You Page Examples That Got It Right appeared first on Bruce Clay, Inc..
    - 11 Jun 19, 2:05pm -
  • How Writers Can Supercharge Their Content and Services with Basic SEO
    Writing is an art, and quality content writers are valued highly by brands today.But there’s another aspect of writing that’s more of a science. And this aspect has become a desirable skill for web copywriters: search engine optimization.Fortun…
    - 4 Jun 19, 2:32pm -
  • Announcing the Bruce Clay SEO Plugin for WordPress
    We’ve been working on something really special, and I’m excited to announce that it’s ready.It's the Bruce Clay SEO WP™ plugin — designed to give WordPress users important data missing from other SEO plugins — and it's officially launche…
    - 25 Apr 19, 4:42pm -
  • 5 Enlightened Ways To Use Google Trends for Keyword Research
    Keyword research tools are useful — until they don’t have enough data for your keywords.You need to select phrases worth targeting. But many keyword tools lump variations together, like singulars and plurals. And they may ignore regional differe…
    - 29 Mar 19, 5:05pm -
  • Advanced Search Operators for Bing and Google (Guide and Cheat Sheet)
    When you search, do you find exactly what you’re looking for the first time?Advanced search operators let you extract everything the engine knows about a specific subject efficiently.These tricks of the trade can definitely save you time, especia…
    - 12 Mar 19, 2:08pm -
  • How to Implement AMP (If You Really Must): A Quick-Start Guide to Accelerated Mobile Pages
    Both searchers and search engines want webpages to be lightning fast. So it’s no surprise that page speed is a ranking factor in Google’s search algorithm.Using Accelerated Mobile Pages (AMP) is one way to speed up your webpages for people using…
    - 19 Feb 19, 7:59pm -

Search Engine Land

Mozz SEO Blog

Backlinko

  • The Definitive Guide To SEO In 2020
    This is the ultimate guide to SEO in 2020. And let me be clear about something: This is NOT your average “SEO in 2020” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that…
    - 17 days ago 19 Nov 19, 3:00pm -
  • Local SEO: The Definitive Guide (2020)
    This is the ultimate guide to local SEO in 2020. In this new guide I’ll show you: How to rank in the 3-pack How to build NAP citations How to optimize your GMB profile Lots more Let’s get started.The post Local SEO: The Definitive Guide (2020) a…
    - 31 days ago 5 Nov 19, 3:00pm -
  • 21 Ways to Promote Your Blog (In 2019)
    In today’s post I’m going to show you exactly how to promote your blog in 2019. In fact: These are the same strategies that I used to grow my blog to 449,759 monthly visits. Let’s dive right in. 1. Guest Post Bonuses 2. Publish Data-Driven Cont…
    - 51 days ago 16 Oct 19, 1:59pm -
  • We Analyzed 5.2 Million Desktop and Mobile Pages. Here’s What We Learned About Page Speed
    We analyzed 5 million desktop and mobile pages to learn which factors impact page speed. First, we established worldwide benchmarks for TTFB, Visual Complete and Fully Loaded load time metrics. Then, we looked at how image compression, CDNs and hosti…
    - 59 days ago 8 Oct 19, 1:59pm -
  • How to Write a Press Release: The Definitive Guide
    In this post you’re going to learn how to write a press release in 2019. This guide also includes lots of: Real life examples Press release templates Advanced promotional strategies Lots more So if you want to get GREAT results from press releases,…
    - 73 days ago 24 Sep 19, 2:08pm -
  • Video Marketing: The Definitive Guide
    This is a complete guide to video marketing in 2019. In this in-depth guide you’ll learn: How to create awesome video content How to promote your videos How to use videos to increase conversions Lots more So if you’re ready to go “all in” wit…
    - 87 days ago 10 Sep 19, 1:59pm -

AHREFS Blog

  • How to Become an SEO Expert (8 Steps)
    With demand for SEO professionals higher than ever and average hourly rates sitting between $75-$150, there’s a clear financial incentive to get good at SEO. But with no colleges offering degrees in SEO, it’s up to you to carve your own…Read…
    - 2 days ago 4 Dec 19, 12:50am -
  • 13 Proven Tactics to Increase Your Blog Traffic
    A few years ago, the Ahrefs blog was far from popular. Despite publishing three new articles per week and following “blogging best practices,” traffic was plateauing. That’s when we decided to switch up our strategy. For the past couple of yea…
    - 8 days ago 28 Nov 19, 1:55pm -
  • How Do Search Engines Work and Why Should You Care?
    Popular search engines like Google have even started to answer some queries directly in the search results—which saves both time and clicks. But how do search engines like Google work, and why should you care? In this guide, you’ll learn:…Read…
    - 10 days ago 26 Nov 19, 6:29pm -
  • 10 Free Keyword Research Tools (That Aren’t Google Keyword Planner)
    Google Keyword Planner used to be great for this. You could enter any ‘seed’ keyword and see tons of keyword suggestions, plus search volumes. But Google has since restricted these numbers to ranges. One solution is to use a tool…Read more ›…
    - 15 days ago 21 Nov 19, 6:00pm -
  • How to Get on the First Page of Google [Interactive Guide]

    - 16 days ago 19 Nov 19, 11:28pm -
  • What are YouTube Tags and Which Ones Should You Add?
    There are two ways to add YouTube tags to your videos. Add tags that you think make sense and hope for the best; Use a logical process to add tags that make sense. In this guide, we’ll explain the process…Read more ›The post What are YouTube…
    - 22 days ago 14 Nov 19, 11:09am -
  • How to Use Google Search Console to Improve SEO (Beginner’s Guide)
    While there’s nothing wrong with looking at those things once in a while, they provide little value as standalone metrics. Translation: staring at them isn’t going to improve SEO anytime soon. In this guide, you’ll learn: What Google Search Co…
    - 24 days ago 12 Nov 19, 11:37am -
  • Quora Marketing: ~1 Million Views Generated. Here’s How to Replicate Our Success
    Since July 2018, I’ve been active on Quora, answering at least five questions a week on topics related to Ahrefs, SEO, and digital marketing. In that time, I’ve accumulated hundreds of thousands of views. Before I began my journey on…Read more…
    - 29 days ago 7 Nov 19, 8:58pm -
  • Duplicate Content: The Complete Guide for Beginners

    - 31 days ago 5 Nov 19, 8:56pm -
  • Squarespace SEO vs. WordPress: 3.6M Domains Studied
    When it comes to search engine optimization for Squarespace sites, SEOs are divided. Some think it’s the worst thing in the world: While others think it’s good enough: What is the truth? To answer this question, we decided to run…Read more ›…
    - 35 days ago 1 Nov 19, 12:01am -

Search Engine Watch

  • nieuwFive steps to generate tons of backlinks using infographics
    Infographics are highly effective for backlinks as they're visually appealing, easy to digest, and highly shareable. Tips for great infographics.The post Five steps to generate tons of backlinks using infographics appeared first on Search Engine Wat…
    - 19 hours ago 5 Dec 19, 4:00pm -
  • Six key content performance aspects that Google Analytics can’t measure
    GA can hint about how people feel about your brand but to truly understand content performance aspects, you’ll need to turn elsewhere.The post Six key content performance aspects that Google Analytics can’t measure appeared first on Search Engin…
    - 2 days ago 4 Dec 19, 2:15pm -
  • Search and the ecommerce holiday season: Capturing key moments that matter
    Leveraging real-time insights can take you all the way through to the January sales and more.The post Search and the ecommerce holiday season: Capturing key moments that matter appeared first on Search Engine Watch.
    - 3 days ago 3 Dec 19, 12:21pm -
  • Voice search ascending: Three areas that require your attention right now
    Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future.The post Voice search ascending: Three areas that require your attention right now appeared first on Search Engine Watch.
    - 4 days ago 2 Dec 19, 12:24pm -
  • The finite era of “actionable insights”
    A day will soon arrive when actionable insights will seem like a quaint notion from simpler times. Synup's SVP of Products and Partnerships discusses their fate.The post The finite era of “actionable insights” appeared first on Search Engine Wat…
    - 7 days ago 29 Nov 19, 3:02pm -
  • Top five SEO tools to generate more leads in 2020
    Both lead generation and CRO forms an integral part of a comprehensive SEO strategy. Make the most with SEO tools to generate quality leads in 2020.The post Top five SEO tools to generate more leads in 2020 appeared first on Search Engine Watch.
    - 8 days ago 28 Nov 19, 6:30am -
  • An introduction to Google Ads Video Ad Sequencing (VAS)
    Video Ad Sequencing helps you dodge YouTube's "Skip Ad". Tips to take your target audience on a video journey, drive deeper awareness, engagement, and more.The post An introduction to Google Ads Video Ad Sequencing (VAS) appeared first on Search Eng…
    - 9 days ago 27 Nov 19, 4:10pm -
  • Four initiatives B2Bs must tackle now to win in 2020
    While ecommerce businesses are amidst holiday season craziness here are a few things that B2B businesses must consider and refresh before 2020 gets here.The post Four initiatives B2Bs must tackle now to win in 2020 appeared first on Search Engine Wa…
    - 10 days ago 26 Nov 19, 6:30am -
  • Yext researches what American customers are looking for throughout the year
    Yext’s analysis of the year’s search behavior shows consumers look to go to the doctor’s office in January, the dealership in May, the mall in December, and more.The post Yext researches what American customers are looking for throughout the y…
    - 11 days ago 25 Nov 19, 9:54am -
  • Long tail keywords: Why they matter so much in content strategy
    They might not be as "sexy" as ranking for short tail keywords but they convert better. A reality check about long tail keywords and why they're key.The post Long tail keywords: Why they matter so much in content strategy appeared first on Search En…
    - 14 days ago 22 Nov 19, 11:29am -

 

 

SEMrush Blog

  • Google News Digest: Neural Matching in Local Results, Google Features, Ad News, and More
    It appears that Google decided that the holidays don‘t mean anyone gets to take a break and not worry about any updates for a few days. Oh no, they kept them coming all last week, and then on Monday of this week, they hit us with the first-ever con…
    - 2 days ago 4 Dec 19, 8:00am -
  • Weekly Wisdom with Dan Petrovic: CTR Optimization (Part II)
    I have got an interesting case of CTR optimization today and I will take you through the steps. In this video, we will be analyzing the website‘s CTR, finding anomalies, and looking for ideas for CTR experiments.
    - 3 days ago 3 Dec 19, 11:08am -
  • Best Tweets from #SEMrushchat: How to Create Pillar Content
    In last week‘s #SEMrushchat, we asked for opinions on pillar content and topic clusters. Our community shared their insights on the benefits of pillar content, topic clusters, creating an effective subtopic hierarchy, best practices, and identifyin…
    - 4 days ago 2 Dec 19, 8:00am -
  • Progressive Web App: Why E-commerce Merchants Should Adopt It
    With mobile-first indexing upon us, implementing a Progressive Web App (PWA) for your e-commerce site may prove to be an efficient and customer-friendly alternative to a traditional native app. Learn what this technology is, how three high-profile br…
    - 9 days ago 27 Nov 19, 9:00am -
  • How We Used SEMrush to Build a Solid SEO Foundation & Ongoing Strategy
    Learn how to build a solid SEO foundation and ongoing strategy with the SEMrush tools we used throughout the Wix SEO Competition. See how we used them, and how you can mimic our strategies to create an effective SEO, content, and link building strate…
    - 9 days ago 27 Nov 19, 8:00am -
  • SEO & PPC: How Advertising Data Can Improve Your Organic Results (and Vice Versa)
    When marketers are looking at different marketing platforms and channels, they’re typically looking at them in isolation. Knowing how to leverage advertising data for organic results and organic data for your PPC campaigns, however, is crucial. To…
    - 10 days ago 26 Nov 19, 4:54pm -
  • Weekly Wisdom with Itamar Blauer: Video Content Sharing for Maximum Engagement
    So, you have recorded and edited a video. That is great, but then what? What do you do next? And that is something that is really, really common when people have already got the videos, but they just don‘t know how to spread it, how to get people t…
    - 10 days ago 26 Nov 19, 8:00am -
  • Best Tweets from #SEMrushchat: How to Target the Right Keywords
    Keyword research sounds easy, but it is not. We all know the SEMrush tools provide a lot of keyword research data that marketers can use, but what you do with that data, how you evaluate it, and which keywords and phrases you choose to use are critic…
    - 11 days ago 25 Nov 19, 8:00am -
  • A Content Audit Unlocks the Keys to Rank Number One on Google
    In this article, Karina shares an interesting approach of using existing content to earn top rankings on Google within a week for a competitive service. This is a step by step winning process that can be applied to any industry.
    - 14 days ago 22 Nov 19, 8:00am -
  • Top Paying AdSense Keywords and Best Adsense Niches for 2020
    If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used SEMrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be str…
    - 15 days ago 21 Nov 19, 8:00am -
  • Google News Digest: WSJ Controversy, Algorithm Updates, and More
    It has been an interesting two weeks of Google news, updates, and industry anger. A major newspaper made some claims about Google that greatly upset the industry, and algorithm updates have caused a lot of problems for many businesses, bloggers, and…
    - 16 days ago 20 Nov 19, 2:05pm -
  • Weekly Wisdom with Ross Tavendale: Site Speed Audit
    Recently, Google added a bunch of page speed insights into the Search Console. Today I will show you how to use your Chrome browser to run a Lighthouse audit, but also dig into a bunch of things you can do in the site‘s code itself to speed things…
    - 17 days ago 19 Nov 19, 8:00am -
  • Best Tweets from #SEMrushchat: PPC and SEO
    SEO or PPC, or both? Most people and businesses that are new to the industry don‘t know which marketing channels to use, which options are best, and often they believe they need SEO or PPC, not both. In last week‘s #SEMrushchat, our community and…
    - 18 days ago 18 Nov 19, 8:00am -
  • SEMrush Q&A: Your Webinar Content Marketing Questions
    We are back with SEMrush Q&A, where experts answer webinar questions. Unfortunately, our webinar guests don‘t always have the time to answer every question. So we find experts with the knowledge and experience to provide answers our community can u…
    - 21 days ago 15 Nov 19, 8:00am -
  • How to Leverage In-Market Audiences For Better Search Campaigns
    Google Ads audiences are a powerful feature that can be leveraged to optimize search campaigns. Let‘s take a look at ways in-market audiences can be leveraged to improve the quality of search traffic and increase conversions rates.
    - 22 days ago 14 Nov 19, 8:00am -
  • [Infographic] Top Content Marketing Trends in 2019 - SEMrush Study
    *This is the updated version of the study released on April 17th.* To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. To help you stay up to date and adjust your content marketing…
    - 17 Apr 19, 7:00am -
  • On-Page SEO Basics: Meta Descriptions
    This article will cover everything you need to know about the basics of meta descriptions. We will talk about what they are, why they are important, and how to leverage them for your website’s SEO.
    - 5 May 17, 7:30am -
  • SMB Issues: Why Isn’t My Website Showing Up on Google?
    If your website is not appearing in search engine results, it‘s for a reason! This article covers some of the most common causes and steps you can take to resolve them.
    - 30 Dec 16, 5:30pm -
  • What Can I Do With A Free Account From SEMrush?
    Many new users to SEMrush ask this question and are not really sure what you can do with the SEMrush software. Obviously, many new users to SEMrush will start out on a free trial before deciding to make a purchase on a subscription. It is important t…
    - 21 Apr 16, 6:04pm -
  • How to Find Low-Competition Keywords with SEMrush [Spoiler Alert - It's SUPER easy]
    While building your list of the most relevant search terms, keep in mind: At this very moment, your competitors are doing the same! Moreover, your strongest online rivals have already ranked not only on the first page of a search engine results page,…
    - 2 Apr 15, 4:45pm -

Search Engine Journal

Yoast SEO Blog

  • nieuwHow to use the readability analysis
    Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter ch…
    - 21 hours ago 5 Dec 19, 2:04pm -
  • New Google Search Console report checks site speed
    Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. Not too long ago it was a couple of new structured data reports and today we’re talking about an enhancement report dedicated to site sp…
    - 2 days ago 4 Dec 19, 2:04pm -
  • Keyword research for SEO: the ultimate guide
    The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.The post Keyword research for SEO: the ultimate guide appeared first on Yoast.
    - 3 days ago 3 Dec 19, 3:00pm -
  • It’s not enough to ‘write content’. You have to publish resources.
    Sometimes, having a great website with great content isn’t enough. Even if you’re doing everything right, you might still fall behind a stronger, faster, better-resourced competitor. In almost every niche, SEO is about more than just improving yo…
    - 9 days ago 27 Nov 19, 2:39pm -
  • Yoast SEO 12.6: Getting help in the plugin is now easier
    In Yoast SEO 12.6, we’re activating our new beacon for help documentation. This tool helps answer the questions you might have about using Yoast SEO. It’s easy to use and very friendly. Just hit that big purple question mark and search! Other imp…
    - 10 days ago 26 Nov 19, 10:45am -
  • Five annoying contact page mistakes
    If your business website’s goal is to get in touch with (potential) customers, you should avoid contact page mistakes. It’s detrimental to UX if your visitors end up struggling to contact you. And believe me, that’s not good for you either! Her…
    - 11 days ago 25 Nov 19, 2:00pm -
  • Search Console showing errors in your product structured data?
    Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run…
    - 15 days ago 21 Nov 19, 1:45pm -
  • Yoast SEO 12.5.1: Patch release for time-offset issue
    Today, we’re releasing Yoast SEO 12.5.1. It contains a patch to make sure the publication date of your posts is picked up correctly by Google, so the right time will be shown in the search results. Currently, the time shown in the results might dif…
    - 15 days ago 21 Nov 19, 1:42pm -
  • 5 SEO copywriting mistakes you should avoid
    Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you’ll want to do SEO copywriting the right way. Preferably without making any fata…
    - 16 days ago 20 Nov 19, 1:00pm -
  • Why and how to export your focus keyphrases with Yoast SEO Premium
    If you have a large website that contains a lot of content, it can be hard to keep an overview of the current (SEO) status of your website. You might want to get insight into which of your posts haven’t been optimized correctly so that you can fix…
    - 17 days ago 19 Nov 19, 1:09pm -
  • Duplicate content: Causes and solutions
    Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.The post Duplicate content: Causes and solutions appeared first on Yoast.
    - 18 days ago 18 Nov 19, 3:02pm -
  • SEO Basics: How to start with SEO?
    You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog pos…
    - 21 days ago 15 Nov 19, 12:27pm -
  • Grow your business with ratings and reviews
    Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how revi…
    - 22 days ago 14 Nov 19, 1:00pm -
  • Yoast SEO 12.5: Behind the scenes improvements
    These last couple of months here at Yoast SEO HQ have all been about building better things. Behind the scenes, we’re making good progress at getting our flagship plugins ready for the future. While we’re busy building the future, we also stick t…
    - 23 days ago 13 Nov 19, 8:02am -
  • 5 reasons your content won’t rank – even though it’s optimized
    The Yoast SEO plugin helps you to easily optimize the text of your posts and pages. People use it to try and get higher rankings. But unfortunately, perfectly optimizing your post does not magically put it at the top of the search results. So, if you…
    - 24 days ago 12 Nov 19, 1:08pm -
  • WordPress robots.txt: Best-practice example for SEO
    Your robots.txt file is a powerful tool when you’re working on a website’s SEO – but it should be handled with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize yo…
    - 29 days ago 7 Nov 19, 1:24pm -
  • Low-budget branding for small businesses
    Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a len…
    - 30 days ago 6 Nov 19, 1:00pm -
  • Homepage SEO: Does it exist?
    A homepage serves many different purposes. It is your welcoming page and your main user guide for your website. There is, however, one purpose that I feel a homepage doesn’t have and that is ranking for keywords other than your business name or b…
    - 31 days ago 5 Nov 19, 1:41pm -
  • Google BERT: A better understanding of complex queries
    By announcing it as the “biggest change of the last five years” and “one that will impact one in ten searches”, Google sure turned some heads with an inconspicuous name: BERT. BERT is a Natural Language Processing (NLP) model that helps Googl…
    - 32 days ago 4 Nov 19, 2:03pm -
  • Managing access to Yoast SEO with SEO roles
    It may be one of Yoast SEO’s lesser-known features: SEO roles. A site admin can determine in the backend of WordPress who gets access to the various settings and features of Yoast SEO. This makes for a more fluid and flexible access protocol for di…
    - 36 days ago 31 Oct 19, 1:55pm -

Search Engine Journal

Online Metrics

  • Deep-Dive into Leveraging Hit-Scoped Segments
    In Google Analytics you can apply user, session and hit-scoped segments. In my experience, just a few people are aware of the last category of segments. Let’s change that! Segments belong to the most powerful features of Google Analytics and a topi…
    - 24 days ago 12 Nov 19, 8:00am -
  • Google Analytics Scope: You Don’t Want to Ignore It!
    Collecting data in Google Analytics is very straightforward, but not fully understanding the “scope” of your metrics and dimensions will get you into trouble! Visits became sessions, visitors became users… This refers to the external appearance…
    - 52 days ago 15 Oct 19, 7:00am -
  • How to Smartly Identify the Original Traffic Source in Google Analytics
    Do you want to know the original traffic source of your returning users? Read on and you will learn how to derive useful insights for your marketing strategy. On default, Google Analytics applies the last non-direct click attribution model to the sta…
    - 87 days ago 10 Sep 19, 7:00am -
  • The Impact of Intelligent Tracking Prevention on Your Google Analytics Data
    What is the percentage of Safari users on your site? Read this guide to learn more about Intelligent Tracking Prevention and how it impacts your Google Analytics data. Back in 2017, Intelligent Tracking Prevention (ITP) was introduced by Apple. Until…
    - 13 Aug 19, 7:00am -
  • 11 Reasons Why Your Google Analytics Pageview Tracking Might be Inaccurate
    Deploy Google Analytics on your site and start measuring pageviews. This is easy, but your pageview tracking might be less accurate than you think. Read on to find out why! After auditing hundreds of Google Analytics setups, I have discovered a lot o…
    - 9 Jul 19, 6:42am -
  • Top 5 Reasons to Create Custom Channel Groupings in Google Analytics
    In Google Analytics you have the option to set up both Default and Custom Channel Groupings. In this post I will demystify Custom Channel Groupings and how you can leverage this feature for your business. You will know – if you are a regular reader…
    - 11 Jun 19, 7:00am -
  • In-Depth Guide on Direct Traffic in Google Analytics
    Direct traffic, one of the greatest myths in Google Analytics. I believe over 90% of the GA users out there don’t know the real truth behind it. Let’s change that! I thought a high percentage of direct traffic was super awesome… this was when I…
    - 7 May 19, 7:00am -
  • 11 Ways to Leverage Naming Conventions in Google Analytics and Tag Manager
    Naming conventions are a crucial aspect of the Google Analytics setup. Embed this in your Analytics strategy and you will greatly improve your productivity and data-driven ROI. I can remember – more than 10 years ago – I started out in Digital Ma…
    - 9 Apr 19, 6:52am -
  • Event Tracking and 10 Fundamental Questions to Answer First
    There are already a ton of resources out there focusing on how and what to track with Event Tracking. This guide answers 10 fundamental questions that are often overlooked. Craving for more, more and more data… This is something I come across very…
    - 5 Mar 19, 8:00am -
  • How Google Analytics Channels Can Make or Break Your Data Analysis
    The two most common ways to analyze traffic sources to your website is by the channel or source/medium dimension. In this post we explore how both dimensions work together. A few months ago I wrote about the “Default Channel Grouping” and how thi…
    - 8 Jan 19, 7:40am -

SEO by the Sea

  • User-Specific Knowledge Graphs to Support Queries and Predictions
    A recently granted patent from Google is about supporting querying and predictions, and it does this by focusing on user-specific knowledge graphs. Those User Specific Knowledge Graphs can be specific to particular users. This means Google can use th…
    - 11 days ago 25 Nov 19, 6:47pm -
  • Evolution of Google’s News Ranking Algorithm
    Image: Photo by Nathan Dumlao on Unsplash Did the Algorithm Behind How News Articles Rank at Google Just Change? A Google Patent about how news articles are ranked by Google was updated this week, and in this case it suggests how entities in those do…
    - 35 days ago 31 Oct 19, 11:13pm -
  • How Google Enforces Category Diversity for Some Local Search Results
    More Diversity in Search Results Earlier this year, we were told that Google was making an effort to make the search results we see more diverse, by showing us fewer results from the same domains in response to a query. Search Engine Land covered tha…
    - 91 days ago 5 Sep 19, 11:07pm -
  • Augmented Search Queries Using Knowledge Graph Information
    What are Augmented Search Queries? Last year, I wrote a post called Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries, which told us that Google may look at query logs and structured data (table data and schema d…
    - 21 Aug 19, 4:38pm -
  • Google Knowledge Graph Reconciliation
    Exploring how the Google Knowledge Graph works can provide some insights into how is growing and improving and may influence what we see on the web. A newly granted Google patent from the end of last month tells us about one way that Google is using…
    - 5 Aug 19, 8:56pm -
  • How would Google Answer Vague Questions in Queries?
    “How Long is Harry Potter?” is asked in a diagram from a Google Patent. The answer to this vague question is unlikely to do with a length related to the fictional character but may have something to do with one of the best selling books or movies…
    - 17 Jul 19, 8:45pm -
  • How Google May Handle Question Answering when Facts are Missing
    I wrote about a similar patent in the post, Google Extracts Facts from the Web to Provide Fact Answers This one introduces itself with the following statement, indicating a problem that Google may have with answering questions from the facts it may c…
    - 10 Jul 19, 9:46pm -
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