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Bruce Clay

  • The Always Up-to-Date SEO Checklist
    In Bruce Clay’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this version as an in-hand to-do list or basic audit outline. The post The Always Up-to-Date SEO Checklist appeared first on Bruce…
    - 67 days ago 14 Jun 19, 2:05pm -
  • 7 Newsletter Thank You Page Examples That Got It Right
    Don’t let your newsletter thank-you page be just an afterthought. Here, let’s look at seven great examples of companies thanking new subscribers.The post 7 Newsletter Thank You Page Examples That Got It Right appeared first on Bruce Clay, Inc. B…
    - 70 days ago 11 Jun 19, 2:05pm -
  • How Writers Can Supercharge Their Content and Services with Basic SEO
    Writing is an art, and quality content writers are valued highly by brands today.But there’s another aspect of writing that’s more of a science. And this aspect has become a desirable skill for web copywriters: search engine optimization.Fortun…
    - 77 days ago 4 Jun 19, 2:32pm -
  • Announcing the Bruce Clay SEO Plugin for WordPress
    We’ve been working on something really special, and I’m excited to announce that it’s ready.It's the Bruce Clay SEO WP™ plugin — designed to give WordPress users important data missing from other SEO plugins — and it's officially launche…
    - 25 Apr 19, 4:42pm -
  • 5 Enlightened Ways To Use Google Trends for Keyword Research
    Keyword research tools are useful — until they don’t have enough data for your keywords.You need to select phrases worth targeting. But many keyword tools lump variations together, like singulars and plurals. And they may ignore regional differe…
    - 29 Mar 19, 5:05pm -
  • Advanced Search Operators for Bing and Google (Guide and Cheat Sheet)
    When you search, do you find exactly what you’re looking for the first time?Advanced search operators let you extract everything the engine knows about a specific subject efficiently.These tricks of the trade can definitely save you time, especia…
    - 12 Mar 19, 2:08pm -
  • How to Implement AMP (If You Really Must): A Quick-Start Guide to Accelerated Mobile Pages
    Both searchers and search engines want webpages to be lightning fast. So it’s no surprise that page speed is a ranking factor in Google’s search algorithm.Using Accelerated Mobile Pages (AMP) is one way to speed up your webpages for people using…
    - 19 Feb 19, 7:59pm -
  • How to Improve Google Image Search Ranking

    - 30 Jan 19, 3:20pm -
  • What Is SEM? Does SEM Include SEO?
    For a term that’s been around since 2001, there are still a great many people asking: what is SEM?The term search engine marketing was popularized in 2001 by Danny Sullivan, then editor-in-chief of Search Engine Land. Danny wanted SEM to describe…
    - 22 Jan 19, 7:05pm -
  • Digital Marketing Conference Calendar for 2019: 350+ Events Around the World
    Digital marketing conferences in 2019 will be held from San Diego to Singapore and everywhere in between. Whether you're into SEO, PPC advertising, content marketing, social media, big data, UX or general business growth, you can find events just rig…
    - 18 Dec 18, 5:50pm -

Search Engine Land

Mozz SEO Blog

  • 5 Common Objections to SEO (& How to Respond) - Whiteboard Friday
    Posted by KameronJenkinsHow many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels…
    - 4 days ago 16 Aug 19, 12:02am -
  • How to Get Started Building Links for SEO
    Posted by KameronJenkinsSearch for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challe…
    - 6 days ago 14 Aug 19, 12:05am -
  • How to Get a Customer to Edit Their Negative Review
    Posted by MiriamEllis“When you forgive, you in no way change the past — but you sure do change the future.” — Bernard MeltzerYour brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negati…
    - 7 days ago 13 Aug 19, 12:05am -
  • "Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions
    Posted by KristinTynskiIn 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high doma…
    - 8 days ago 12 Aug 19, 12:05am -
  • Supercharge Your Link Building Outreach! 5 Tips for Success - Whiteboard Friday
    Posted by Shannon-McGuirkSpending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting those emails opened is half the battle. In today's Whit…
    - 11 days ago 9 Aug 19, 12:19am -
  • Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired
    Posted by Gaetano-DiNardi-NYCDisclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018). Every B2B company is investing in…
    - 12 days ago 8 Aug 19, 12:05am -
  • How to Screen and Recruit the Best SEO Content Writers
    Posted by Victor_IjidolaIt’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn.But hiring the best ones? That's the daunting task marketers and business owners face. And you do not just need write…
    - 13 days ago 7 Aug 19, 12:05am -
  • Programming for SEOs - Whiteboard Friday
    Posted by PaulShapiroMaybe it's crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But it's an intimidating subject, especially if you're not sure of your technical expertise, and there's so m…
    - 18 days ago 2 Aug 19, 12:08am -
  • Empathetic Consulting: 3 Things to Remember When Working With Other Teams
    Posted by LaurelTaylorWhether you consult with teams within your company or with outside clients, the chances are fairly high that at least once, you’ve left a meeting frustrated by the actions of others, even asking yourself: “why would they do…
    - 22 days ago 29 Jul 19, 8:38am -

Backlinko

  • How to Become an SEO Expert: The Definitive Guide
    This guide will show you exactly how to become an SEO expert. Including: Learning frameworks Emerging trends Must-read resources Lots more So if you want to go from SEO rookie to SEO pro, this guide is for you. Let’s get started.The post How to Be…
    - 7 days ago 13 Aug 19, 2:07pm -
  • 17 Ways to Improve Your SEO in 2019
    Today you’re going to learn EXACTLY how to improve your site’s SEO. In fact, these 17 techniques helped grow my site’s organic traffic by 21.30% in 3 months: The best part? Everything here is working GREAT right now. 1. Get More Organic Traffic…
    - 21 days ago 30 Jul 19, 2:02pm -
  • Email Marketing: The Definitive Guide
    This is the ultimate guide to email marketing in 2019. So if you want to: Build your email list Improve your open rates Write awesome newsletters Turn more subscribers into customers Then you’ll love this new guide. Let’s get started.The post Em…
    - 35 days ago 16 Jul 19, 2:22pm -
  • The 2019 SEO Services Report
    We surveyed 1,200 business owners to better understand the current state of the SEO services industry. In this new report you’ll learn: How much people spend on SEO. Where people find SEO services. Why people choose one agency over another. Why peo…
    - 49 days ago 2 Jul 19, 2:00pm -
  • How to Write a Blog Post: The Definitive Guide
    Today I’m going to show you how to write a blog post that gets: Hundreds of comments. Thousands of social shares. And first page Google rankings. Let’s dive right in.The post How to Write a Blog Post: The Definitive Guide appeared first on Backl…
    - 63 days ago 18 Jun 19, 2:02pm -
  • Conversion Rate Optimization: The Definitive Guide
    This is a complete guide to conversion rate optimization (CRO). In today’s guide you’ll learn: How to run A/B tests How to optimize landing pages How to convert first-time visitors into customers Dozens of CRO best practices In short: if you want…
    - 11 Nov 14, 1:15pm -

AHREFS Blog

  • 8 Best YouTube Keyword Tools (Free and Paid)
    YouTube is the world’s 2nd largest search engine, with over one billion hours of video watched daily. But the question is, what are people searching for? And what should you create videos about? Keyword research is the only way to…Read more ›…
    - 4 days ago 15 Aug 19, 11:32pm -
  • How to Do YouTube Keyword Research in 3 Easy Steps
    This is the approach that helped us grow our YouTube channel from ~10,000 to over 200,000 monthly views in around a year. We also gained over 50,000 new subscribers in that same period. In this post, I’ll run you through…Read more ›The post…
    - 12 days ago 8 Aug 19, 2:15pm -
  • 7 Digital Marketing Strategies That Actually Work
    If you’re running a small business, none of these things should be your focus. The digital marketing strategies that deserve your attention are the unsexy ones. In this post, we’ll cover seven of those strategies and how to make them work…Rea…
    - 13 days ago 6 Aug 19, 10:43pm -
  • 8 Actionable Ways To Find Anyone’s Email Address [Updated for 2019]
    I’ve sent thousands of emails and used dozens of email discovery tools over the years. Now I want to show you what works based on my experience. I won’t talk about obvious email finding methods here. I’m going to assume…Read more ›The po…
    - 19 days ago 1 Aug 19, 12:50pm -
  • 7 Inspiring Content Marketing Examples (And How to Replicate Them)
    Content marketing can be daunting, especially for small business owners. It’s easy to see things like Coke’s “Share a Coke” campaign and assume that you can’t do content marketing without a six-figure marketing budget. https://www.youtube.…
    - 26 days ago 25 Jul 19, 3:01pm -
  • 12 Best Marketing Podcasts to Make You a Better Marketer

    - 28 days ago 23 Jul 19, 6:21pm -
  • Canonical Tags: A Simple Guide for Beginners
    Canonical tags are nothing new. They’re been around since 2009—the best part of a decade. Google, Microsoft and Yahoo united to create them. Their aim? To provide website owners with a way to solve duplicate content issues quickly and easily.……
    - 33 days ago 18 Jul 19, 6:16pm -
  • 11 Proven Ways to Drive Traffic to Your Website
    This article doesn’t list every traffic strategy under the sun. Instead, it lists the tactics we use at Ahrefs. These are tactics that have helped us grow our revenue by +65% year over year. In other words, they’re proven to…Read more ›The…
    - 40 days ago 11 Jul 19, 8:01am -
  • Off‐Page SEO: What It Is and Why It’s Important
    SEO can be divided into two buckets: on-page SEO and off-page SEO. Many see off‐page SEO as synonymous with link building, but is that really the case? In this post, we cover: What off-page SEO is How off-page SEO differs from…Read more ›Th…
    - 47 days ago 4 Jul 19, 8:10am -
  • Top Bing Searches (as of July 2019)
    Here’s the data we’ll be sharing in this post: Top100 most searched queries on Bing (US)—the most popular searches (by volume) for the US as of 2019. Top100 most searched queries on Bing (Worldwide)—the same data as above, but global…Read…
    - 49 days ago 1 Jul 19, 7:16pm -

Search Engine Watch

  • nieuwWhere paywall content stands with SEO: A focus on user experience
    Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues once they added a subscription service.The post Where paywall content stands with SEO: A focus on user experience appeared first on Sear…
    - 17 hours ago 19 Aug 19, 2:10pm -
  • Quick wins for Magento SEO
    Is Magento SEO friendly? Dive into SEO best practices to follow with a quick look at technical considerations and content strategy.The post Quick wins for Magento SEO appeared first on Search Engine Watch.
    - 4 days ago 16 Aug 19, 9:00am -
  • How to use PPC data to drive more SEO traffic
    Analyzing PPC results to improve SEO is an unconventional yet effective method. Witness higher conversions and get more data to outrank competitors.The post How to use PPC data to drive more SEO traffic appeared first on Search Engine Watch.
    - 5 days ago 15 Aug 19, 9:00am -
  • Facebook campaign budget optimization: How marketers must prepare for September 1, 2019
    If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook's campaign budget optimization update.The post Facebook campaign budget optimization: How marketers must prepare for September 1, 2019…
    - 6 days ago 14 Aug 19, 1:43pm -
  • Boolean search for social media monitoring: What to track, how to track, and why
    Boolean search is a type of search that combines terms with operators and is used in social listening tools and search engines. Boolean operators decoded.The post Boolean search for social media monitoring: What to track, how to track, and why appea…
    - 7 days ago 13 Aug 19, 1:36pm -
  • Four tools your business needs for better metric reporting
    Four tools based on metric reporting that can help your company measure audience identification, site performance, events tracking, and more.The post Four tools your business needs for better metric reporting appeared first on Search Engine Watch.
    - 8 days ago 12 Aug 19, 2:48pm -
  • Robots.txt best practice guide, part 2: Setting up your robots.txt file
    Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.The post Robots.txt best practice guide, part 2: Setting up your robots.txt file appeared first on Search Engine…
    - 11 days ago 9 Aug 19, 3:46pm -
  • Video marketing tips and tools to boost your traffic
    For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started.The post Video marketing tips and tools to boost your traffic appeared first on Search Engin…
    - 12 days ago 8 Aug 19, 6:54pm -
  • Five steps to deliver better technical SEO services to your clients
    Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO s…
    - 12 days ago 7 Aug 19, 9:00pm -
  • Five search reports for ecommerce you can pull now to prep for Q4
    For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY.The post Five search reports for ecommerce you can pull now to prep for Q4 appeared first on Se…
    - 13 days ago 6 Aug 19, 7:29pm -

 

 

SEMrush Blog

  • nieuwBest Tweets from #SEMrushchat: Social Media Strategies Every Brand Should Follow
    Many think social media marketing is easy, but in reality, it takes a lot of work, effort, research, planning, and strategy. Last week, the SEMrushchat was about social media strategies that should apply to all brands. Our guest, Bitly, and our commu…
    - 18 hours ago 19 Aug 19, 1:00pm -
  • Voice Search Optimization: 7 Ready-to-Use SEO Strategies to Rank Better
    Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. The ease to search with voice is second to none, and people cannot get enough of it. Today we are experiencing a voice search rev…
    - 4 days ago 16 Aug 19, 9:30am -
  • Google News Digest: Indexing Issues, Ads Updates, and More
    It has been a busy time for Google, with issues affecting search indexing and a number search and ad updates. Read on to see the latest news about Google, from its website indexing and Search Console to the latest in advertising and tools.
    - 6 days ago 14 Aug 19, 7:00am -
  • Weekly Wisdom with Ross Tavendale: COPE
    Create Once, Publish Everywhere is a content distribution concept that helps you maximize the output of your content for more traffic and leads. Find out how you can use COPE to distribute content in different ways that will help you reach your goal…
    - 7 days ago 13 Aug 19, 7:00am -
  • Best Tweets from #SEMrushchat: How Small Businesses Can Beat Big Brands in SERPs
    We had an in-depth conversation in last week‘s SEMrushchat and the information shared could help small business owners, marketers, and agencies. Our guest, Tim Capper, and our community shared recommendations on tools to find marketing gaps, market…
    - 8 days ago 12 Aug 19, 7:00am -
  • How to Use SEMrush for Keyword Research
    Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of SEMrush keyword research toolkit.
    - 13 days ago 7 Aug 19, 11:10am -
  • Weekly Wisdom with Evan Facinger: Amazon Advertising Bulk Operations
    When you are running a large Amazon campaign on multiple ad accounts at the same time, you can find yourself spending a lot more time than you should clicking between different screens and doing repetitive adjustments over and over. Bulk operations i…
    - 14 days ago 6 Aug 19, 7:00am -
  • Best Tweets from #SEMrushchat: Creating Landing Page Users & Google Will Love
    Last week‘s SEMrushchat was super informative. Our guest, Unbounce, and our community shared their insights and recommendations on creating landing pages your users and Google will love. They covered landing page planning, using a home page as a la…
    - 15 days ago 5 Aug 19, 7:00am -
  • Google News Digest: Maverick, New Ads Features, Users' Photos in Shopping, and More
    There were some notable changes in Google‘s SERP experiments over the past two weeks, foremost among them being its unannounced and to date, unexplained, “Maverick Update.“ Find out what has changed in the SERPs, Google Ads, and Google tools. A…
    - 20 days ago 31 Jul 19, 1:00pm -
  • How to Use SEMrush for Content Marketing
    Content Marketing specialists face more than their fair share of challenges: strategic analysis, ideation, content creation, optimization and distribution, measuring performance…
    - 20 days ago 31 Jul 19, 7:00am -
  • Weekly Wisdom with Jason Barnard: The Five P's of Ongoing Content
    In this week‘s Weekly Wisdom, Jason Barnard breaks down the five Ps for your ongoing content strategy, to build an audience. He explains what they are and what you need to know about each. What are the five Ps? Platform, public, personality, promot…
    - 21 days ago 30 Jul 19, 7:00am -
  • Best Tweets from #SEMrushchat: How to Diversify Your Content On a Limited Budget
    In last week‘s SEMrushchat, our guests Kelly Hungerford and Mack Collier, and the SEMrush community discussed ways to diversify content strategy affordably. Topics included identifying content to update / repurpose / reuse, strategies for creating…
    - 22 days ago 29 Jul 19, 7:00am -
  • 7 Key Components of Useful and High-Quality Blog Content
    High-quality content creates trust, builds brand awareness, and turns strangers into customers and advocates. We all know this, yet marketers keep failing when creating content; this post, with insights from Google, experts & real-world-examples, wil…
    - 25 days ago 26 Jul 19, 7:00am -
  • Podcasting Beginners Guide: How and Why You Should Start Podcasting 
    In this guide, Matt Siltala & Dave Rohrer break down everything you need to know to get started in podcasting. Get tips on choosing partners, finding a podcasting angle, determining an audience, factors to consider before you start, and see options f…
    - 26 days ago 25 Jul 19, 7:00am -
  • Weekly Wisdom with Ross Tavendale: Project Management in SEO
    In this Weekly Wisdom, we are going to look at two concepts of project management, as well as diving into my own SEO framework and how we use in client accounts. We will also discuss the framework for delivering it.
    - 28 days ago 23 Jul 19, 7:00am -
  • Best Tweets from #SEMrushchat: Live Site Audit
    This week‘s #SEMrushchat was a live site audit. Our guest, Andy Drinkwater, and our community answered questions about SignalBoosters.com. I have broken down the expert insights, recommendations, and conversations had during the chat.
    - 29 days ago 22 Jul 19, 7:00am -
  • Video Marketing Crash Course
    Need help getting started with video marketing? One of the hardest things for many businesses to start learning is video marketing, but it isn‘t as hard as it sounds! You can do it. We have seven quick videos that can help you begin today!
    - 32 days ago 19 Jul 19, 8:00am -
  • 7 Competitor Insights You Can Get in 30 Minutes
    Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have…
    - 33 days ago 18 Jul 19, 3:12pm -
  • The Best XML Sitemap Tools, Tips, and Tricks
    XML sitemaps are digital maps that help Google discover important pages on your site and how often they are being updated. In this guide, you will learn why your website needs a sitemap, and how to create and submit it.
    - 14 Aug 15, 3:16pm -
  • Eight Subreddits Every Marketer Should Follow
    When most marketers think about Reddit, they view it as if it‘s a thing that shall not be named. Marketers have proclaimed time and time again that Reddit is a tough network to crack, and one that marketers can essentially ignore.Do you want to kno…
    - 30 Apr 15, 2:00pm -

Search Engine Journal

Yoast SEO Blog

  • nieuwWooCommerce 3.7 and Gutenberg 6.3 updates
    The past week was all about two big plugins releasing important updates. Both WooCommerce and Gutenberg got significant improvements. Gutenberg saw another accessibility improvement and WooCommerce now has even more integration with, well, Gutenberg…
    - 18 hours ago 19 Aug 19, 1:02pm -
  • Google’s Knowledge Panel: What is it and how to get one?
    Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connec…
    - 4 days ago 16 Aug 19, 12:28pm -
  • How to use Yoast SEO’s content analysis tool
    The content analysis in the Yoast SEO plugin assesses crucial aspects of the posts and pages you add to your website. In particular, it checks how SEO friendly and easy to read your content is. Here, we’ll go through the most important features o…
    - 5 days ago 15 Aug 19, 1:09pm -
  • Marketing your blog: 6 tips to grow your audience
    If you’re writing posts for your blog, you want an audience. Nobody wants to perform in an empty room! Ranking high in search engines by doing your SEO flawlessly will, of course, help. But you can do more! In this post, I’ll give you lots of blo…
    - 7 days ago 13 Aug 19, 1:20pm -
  • WordPress 5.3, Atomic Blocks and EditorsKit
    You might think it would be quiet in the world of WordPress because of the summer holidays, but there are some interesting things beeping on my radar. What about the next major version of WordPress: the 5.3 release? Also, the developers of Atomic Blo…
    - 8 days ago 12 Aug 19, 1:08pm -
  • Panel research for your business: Benefits and tips
    What are the benefits of having a research panel for your business? And what are the differences compared to other types of research? In a nutshell, panel research can give you deeper insights into your audience and it’s most valuable if you combin…
    - 11 days ago 9 Aug 19, 1:50pm -
  • How to use the readability analysis
    Everybody knows the colored bullets in Yoast SEO. Two parts of the plugin use this traffic light system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for…
    - 12 days ago 8 Aug 19, 1:04pm -
  • Yoast SEO 11.8: Improving Yoast SEO with the help of the community
    Release history tells us that the releases in the months of July and August are usually very quiet. Due to vacations from team members, the focus usually lies on fixing bugs and cleaning up. Not for Yoast SEO 11.8! This new release gives you an enhan…
    - 14 days ago 6 Aug 19, 10:24am -
  • Syntax-highlighting Code Block, theme accessibility news and Gutenberg 6.2
    After a short break, we’ve returned with a new WordPress Watch. In today’s edition, let’s check out a cool new way to share your code in the block editor. We’ll also look at some nice updates to the Gutenberg project – which includes new fe…
    - 15 days ago 5 Aug 19, 1:35pm -
  • The temptation of the green bullet in Yoast SEO: 3 pitfalls to avoid
    Ever since I started using Yoast SEO plugin, I’ve been amazed by its ease of use and by the many features it contains. Our analysis offers everything you need to fine-tune your text in such a way that search engines will be more likely to rank your…
    - 18 days ago 2 Aug 19, 1:23pm -
  • Don’t make your focus keywords too long
    It can be a great strategy to focus on long-tail keywords. But don’t go overboard! If you make your keyphrase too long and use it often in your copy, the quality of your copy might suffer. That’s why Yoast SEO checks if your focus keyword isn’t…
    - 19 days ago 1 Aug 19, 1:10pm -
  • How to find the perfect WordPress theme
    We’ve seen it happen so often. You have a great blog, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout / look and feel, usability, and optionally, room for adve…
    - 20 days ago 31 Jul 19, 12:50pm -
  • Website maintenance: Check and fix 404 error pages
    If your website is important to your business, it’s essential to schedule time to keep it running smoothly. Therefore we regularly write about the things you should do to keep your site in shape. In this post, we’ll write about the most basic…
    - 21 days ago 30 Jul 19, 1:05pm -
  • How to craft great page titles for SEO
    Writing good page titles is an essential skill for anyone doing SEO. Why? Because the title tag is the first thing a user sees in search results, but it’s also one of the most important factors that Google uses to determine the topic of a page. Thi…
    - 22 days ago 29 Jul 19, 1:50pm -
  • Where your branding meets your keyword strategy
    What’s the difference between your brand and your keywords? Are you using both effectively? Of course, you want to be found for your brand name. So your brand is one of your keywords. It shouldn’t be your only keyword though, nor should you have…
    - 25 days ago 26 Jul 19, 12:55pm -
  • Keyword research tools: which ones to use?
    If you want to do high-quality keyword research, you’ll need a lot of time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to ana…
    - 26 days ago 25 Jul 19, 1:30pm -
  • How to properly delete a page from your site
    Whenever you delete a page (or post) from your site, you also delete one or more URLs. That old URL, when visited, will usually return a ‘404 not found’ error, which is not the best thing for Google or your users. Is that what you really wanted t…
    - 27 days ago 24 Jul 19, 11:30am -
  • Yoast SEO 11.7: Are podcasts the new blogs?
    The last couple of months a true change has been noticeable within the Yoast HQ. That’s why the marketing team is so excited for the newest release of Yoast SEO: 11.7! Every week we share our favorite podcasts with each other. Or we come in earlier…
    - 28 days ago 23 Jul 19, 7:27am -
  • Why you should use synonyms and related keywords
    SEOs like keywords. These are the words people search for. The words that make your posts and pages rank. You put a lot of effort into finding that perfect keyword to optimize your article for. So, why shouldn’t you use that exact keyword over and…
    - 29 days ago 22 Jul 19, 1:02pm -
  • Yoast SEO’s hidden features that secretly level up our SEO
    If you use Yoast SEO on your website, you’re probably familiar with features like the SEO analysis or the snippet preview. You might even know that you can easily link to related posts or create redirects in the premium version of the plugin. But t…
    - 32 days ago 19 Jul 19, 1:23pm -

Search Engine Journal

Online Metrics

  • The Impact of Intelligent Tracking Prevention on Your Google Analytics Data
    What is the percentage of Safari users on your site? Read this guide to learn more about Intelligent Tracking Prevention and how it impacts your Google Analytics data. Back in 2017, Intelligent Tracking Prevention (ITP) was introduced by Apple. Until…
    - 7 days ago 13 Aug 19, 7:00am -
  • 11 Reasons Why Your Google Analytics Pageview Tracking Might be Inaccurate
    Deploy Google Analytics on your site and start measuring pageviews. This is easy, but your pageview tracking might be less accurate than you think. Read on to find out why! After auditing hundreds of Google Analytics setups, I have discovered a lot o…
    - 42 days ago 9 Jul 19, 6:42am -
  • Top 5 Reasons to Create Custom Channel Groupings in Google Analytics
    In Google Analytics you have the option to set up both Default and Custom Channel Groupings. In this post I will demystify Custom Channel Groupings and how you can leverage this feature for your business. You will know – if you are a regular reader…
    - 70 days ago 11 Jun 19, 7:00am -
  • In-Depth Guide on Direct Traffic in Google Analytics
    Direct traffic, one of the greatest myths in Google Analytics. I believe over 90% of the GA users out there don’t know the real truth behind it. Let’s change that! I thought a high percentage of direct traffic was super awesome… this was when I…
    - 7 May 19, 7:00am -
  • 11 Ways to Leverage Naming Conventions in Google Analytics and Tag Manager
    Naming conventions are a crucial aspect of the Google Analytics setup. Embed this in your Analytics strategy and you will greatly improve your productivity and data-driven ROI. I can remember – more than 10 years ago – I started out in Digital Ma…
    - 9 Apr 19, 6:52am -
  • Event Tracking and 10 Fundamental Questions to Answer First
    There are already a ton of resources out there focusing on how and what to track with Event Tracking. This guide answers 10 fundamental questions that are often overlooked. Craving for more, more and more data… This is something I come across very…
    - 5 Mar 19, 8:00am -
  • How Google Analytics Channels Can Make or Break Your Data Analysis
    The two most common ways to analyze traffic sources to your website is by the channel or source/medium dimension. In this post we explore how both dimensions work together. A few months ago I wrote about the “Default Channel Grouping” and how thi…
    - 8 Jan 19, 7:40am -
  • Ultimate Collection of Powerful Google Analytics Segments (100+ Examples)
    Google Analytics comes with a ton of features that enhance your data insights. Applying segments is one of the most important strategies that every marketer and analyst should understand and utilize. In most cases, an unsegmented data analysis is no…
    - 27 Nov 18, 8:00am -
  • Step-by-Step Guide on the Default Channel Grouping Dimension
    The Channels report and Default Channel Grouping dimension come with critical insights for any business. Most companies get the setup terribly wrong and don’t use it to its fullest potential. Let’s demystify the Default Channel Grouping together!…
    - 30 Oct 18, 7:47am -
  • Pro Guide to the Shopping Behavior Analysis Report in Google Analytics
    The Shopping Behavior Analysis report holds a tremendous amount of insights. In my experience, most marketers and analysts only scratch the surface, let’s change that! A few weeks ago one of my Ecommerce clients was preparing a presentation around…
    - 18 Sep 18, 7:00am -

SEO by the Sea

  • Google Knowledge Graph Reconciliation
    Exploring how Google’s knowledge graph works can provide some insights into how is growing and improving and may influence what we see on the web. A newly granted Google patent from the end of last month tells us about one way that Google is using…
    - 14 days ago 5 Aug 19, 8:56pm -
  • How would Google Answer Vague Questions in Queries?
    “How Long is Harry Potter?” is asked in a diagram from a Google Patent. The answer to this vague question is unlikely to do with a length related to the fictional character but may have something to do with one of the best selling books or movies…
    - 33 days ago 17 Jul 19, 8:45pm -
  • How Google May Handle Question Answering when Facts are Missing
    I wrote about a similar patent in the post, Google Extracts Facts from the Web to Provide Fact Answers This one introduces itself with the following statement, indicating a problem that Google may have with answering questions from the facts it may c…
    - 40 days ago 10 Jul 19, 9:46pm -
  • Location Extensions Augmented Advertisements
    Google Has Filed A Patent for Location Extensions to Geographical Paid Ads When a Google Patent uses the word “Content” they often mean advertisements, rather than just the content on a website. That was true when I wrote about a Google patent ab…
    - 67 days ago 14 Jun 19, 5:53pm -
  • How Google May Rank Some Results based on Categorical Quality
    A New Patent on Categorical Quality Some of the people who write patents for Google tend to stand out to me. One of those is Trystan Upstill. I noticed that he has published another one that looks really interesting, and worth reading. When I started…
    - 70 days ago 10 Jun 19, 8:13pm -
  • Image Classification and Landmarks at Google
    Image Classification in the past Back in 2008, I was writing about how a search engine might learn from photo databases like Flickr, and how people label images there in a post I wrote called, Community Tagging and Ranking in Images of Landmarks In a…
    - 91 days ago 20 May 19, 10:05pm -
  • Context Clusters in Search Query Suggestions
    unsplash-logoSaketh Garuda Context Clusters and Query Suggestions at Google A new patent application from Google tells us about how the search engine may use context to find query suggestions before a searcher has completed typing in a full query. Th…
    - 19 Feb 19, 12:39am -
  • Universal Search Updated at Google
    unsplash-logoTristan Colangelo Sura gave up on her debugging for the moment. ‘The word for all this is ‘mature programming environment.’ Basically, when hardware performance has been pushed to its final limit, and programmers have had several c…
    - 4 Jan 19, 8:35pm -



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