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Reddit SEO

  • nieuwValue of links from press release
    Have a question for everyone. My company just launched a press release about what we’re doing to help front line medical personnel with COVID. It got picked up by some huge, very high DA outlets. The links in it seem to disguised as links to pr new…
    - 1 hour ago 9 Apr 20, 2:57pm -
  • nieuwWhat's the "value" of one high DR backlink?
    I fully understand the importance of a complete backlink profile. My question is more of a curiosity one. What is the "value" of getting one high DR backlink? Is there any way to quantify what the boost might look like? Edit 1: Additional question.…
    - 1 hour ago 9 Apr 20, 2:51pm -
  • nieuwI am thinking of creating a blog on WordPress . What SEO plugin do you recommend?
    submitted by /u/lilitbroyan [link] [comments]
    - 2 hours ago 9 Apr 20, 2:30pm -
  • nieuwHow to search a bunch of websites for a bunch of different terms (efficiently)?
    Is there a web-based tool I can use to do this? I'm working on a marketing campaign for a client where we want to search the blog archives of about 1,000 different websites for mentions of about 300 different brand names. Obviously it would be quite…
    - 3 hours ago 9 Apr 20, 1:09pm -
  • nieuwA nice domain with spammy backlinks, what should I do?
    Hi , I bought a domain from expired domain with over 50K backlinks, at first I got greedy after seeing it and instantly started setting up a website and branding it (it was an amazing brand name), but after checking those baclinks,and with no suprise…
    - 4 hours ago 9 Apr 20, 12:28pm -
  • nieuwSelling my domain
    So that's all, I'm selling a recently acquired domain with good stats in ahrefs. For more info and pricing pm me! :) submitted by /u/juliomol [link] [comments]
    - 4 hours ago 9 Apr 20, 12:09pm -
  • nieuwSelling my domain
    So that's all, I'm selling a recently acquired domain with good stats in ahrefs. For more info and pricing pm me! :) submitted by /u/juliomol [link] [comments]
    - 4 hours ago 9 Apr 20, 12:09pm -
  • nieuwOn Site SEO
    I am a lawyer and I have a website where my content (articles) are 2nd to none. I also have great, relevant backlinks (Moz DA 31). I am still on page # 2 for "Chicago divorce lawyer" on google. It must be an on page SEO issue, I'm thinking. Yoast sa…
    - 4 hours ago 9 Apr 20, 12:06pm -
  • nieuwLaravel SEO Tips
    How do you do SEO in laravel website? Plugins make much easier to do SEO in wordpress websites. Any suggestions? submitted by /u/Lone_Tree_Nepal [link] [comments]
    - 4 hours ago 9 Apr 20, 11:44am -
  • nieuwAbandoned checkouts
    I have received abandoned and not recovered checkout for the last 7 orders. Can it be something really bad? I tried to buy from myself and everything seems to work just fine. All the orders are from facebook ads. Not sure if this is the right sub, bu…
    - 5 hours ago 9 Apr 20, 11:28am -
  • nieuwOffering high quality backlinks + content (due to corona)
    The impact of COVID-19 has shaken up the world and we know that times are tough out there. The scarcity of products and services means that your buyers are searching now more than ever and that’s why you shouldn’t neglect your SEO. We use premium…
    - 8 hours ago 9 Apr 20, 8:13am -
  • nieuwHow to promote youtube channel and videos?
    submitted by /u/suchikoli [link] [comments]
    - 9 hours ago 9 Apr 20, 7:29am -
  • nieuwProblem regarding book cover images
    I recently started a book reviews blog on wordpress. I wanted to upload book cover images alongside my writing,however,it appears that all such images are copyrighted on the web, none of them being in the public domain. Where can I find book posters/…
    - 9 hours ago 9 Apr 20, 7:23am -
  • nieuwIs it the right time to launch my own agency?
    I have been in this field for a few years now, and over the last few months with the help of a friend, I have been working on starting my own backlink agency and I picked up a client on the side and the Consulting fee helped me in hiring a couple of…
    - 10 hours ago 9 Apr 20, 5:58am -
  • nieuwTool to find Upcoming Keywords
    I used to subscribe to Ahrefs and each month they would send me a new keyword report. This would show me the new keywords my site was ranking for. It was especially useful to see keywords that I was ranking for outside the top 10. I would use this i…
    - 11 hours ago 9 Apr 20, 5:29am -
  • nieuwWhat if a domain is not in waybackmachine?
    Hi. I'm checking a domain list I got for an ecom store that I'm going to make and found a few that doesn't have a result in wayback machine. What does this mean? Does this mean the domain is fresh? submitted by /u/victor_mentality [link] [co…
    - 14 hours ago 9 Apr 20, 1:39am -
  • nieuwHiding header and footer & Mobile mega menu questions
    Hi, I have two SEO questions for my online store. I would like to add a blog section on my shop and potentially take advantage of it to reference myself on keywords. With the page builder that I will use for my articles I have the possibility to hide…
    - 17 hours ago 8 Apr 20, 10:57pm -
  • nieuwMost Cost Effective SEO to get all my webpage pages from multiple Blogger Sites Onto Google Fast???
    I need help crawling blog posts from blogger. I have five blogger websites and need to get all the webpages on google. Google is only crawling the homepages. I tried to submit a sitemap but have been informed that blogger automatically indexes the si…
    - 19 hours ago 8 Apr 20, 9:31pm -
  • nieuwCanonicalize, Redirect or Delete URLs?
    I was doing some simple on-page recommendations for a client and realized that they have a bit of a website bloat problem. They are an ecommerce shoe store and for one product, there could be 10+ URLs. For example, this is what ONE product looks like…
    - 19 hours ago 8 Apr 20, 8:44pm -
  • nieuwCreating backlinks without physical location
    What are your tips for getting backlinks without having a physical location that you can use in directories? I want to create a lead generation website what I want to rank in Google and after it gets a good position I want to redirect the leads to lo…
    - 20 hours ago 8 Apr 20, 8:30pm -
  • nieuwCan I change my Instagram niche ?
    I run a movie related page on Instagram which has 50k followers as of now, I started with posting quotes/dialogues from movies. Now I am thinking to start posting more detail stuff about cinema, like for e.g Some scenes from movies, or behind the sce…
    - 20 hours ago 8 Apr 20, 7:42pm -
  • nieuwRejection after getting approved?
    What happens when any ad company approves your application when your website meets their requirements but after approval, you do not meet their requirements anymore? Do they kick you out from their system? For example, say Ezoic wants 10,000 users a…
    - 22 hours ago 8 Apr 20, 5:45pm -
  • nieuwWebsite on an aged domain started well, then plummeted. What's going on?
    I bought a 10 years old domain and started a website on it. It has lots of good backlinks and new posts I published ranked well at first. Then suddenly the website lots all its rankings and now it doesn't rank at all or posts are on positions 90-100…
    - 23 hours ago 8 Apr 20, 5:15pm -
  • nieuwHow do I get google to crawl the webpages in my website not just the homepage?
    I have used google analytics, but must be doing something wrong. Google won't crawl the other webpages; just the homepage. Anyone have any advice? I am under a shit load of stress right now. I am using blogger by the way, I have no idea if this makes…
    - 23 hours ago 8 Apr 20, 4:54pm -
  • Why Livejournal blog not listed in Google after 5+ Months.
    I created blog on livejournal surajanjaana. livejournal .com and submit unique blog in last of october. But when i copy first paragraph or title of our blog in Google then its showing "No Result Found". I checked in my liverjournal profile setting th…
    - 1 day ago 8 Apr 20, 3:20pm -

Search Metrics Blog

  • Converting Local SEO Visibility Into Leads – Ana Raynes // Simplified Impact
            Episode Overview: One of the best ways of converting local SEO visibility into leads comes from a surprising source – chatbots. Join host Ben as he continues his discussion with Ana Raynes, CEO of Simplified Impact, on how to best conve…
    - 1 day ago 8 Apr 20, 1:00pm -
  • Impact of COVID-19 on Local Business SEO – Ana Raynes // Simplified Impact
            Episode Overview: As the COVID-19 pandemic forces society to take drastic safety precautions with shelter in place methods, many businesses find themselves in danger of losing local business. Fortunately SEO is a vital tool that can help…
    - 1 day ago 8 Apr 20, 1:00pm -
  • SEO World Rankings 2020
    Searchmetrics’ SEO World Rankings 2020 infographic presents the leading domains in 16 countries and their performance over the course of a whole year. Who’s going up and who’s going down? Which household names continue to dominate and which new…
    - 9 days ago 31 Mar 20, 12:00pm -
  • The CMO’s Crash-Course in SEO
    Laying a Foundation for CMOs Every online buyer’s journey begins with a query entered into, and processed by, a search engine. As marketers we must understand every step of the customer’s journey to reach and engage them at every single phase. Co…
    - 10 days ago 30 Mar 20, 1:00pm -
  • Optimizing Your Content and SEO for Local Impact – Ana Raynes // Simplified Impact
            Episode Overview: Different methods exist to optimize content for local SEO that can both maximize local impact and significantly expand your brand’s reach. Join host Ben as he speaks with Ana Raynes, a digital marketing expert from Sim…
    - 10 days ago 30 Mar 20, 1:00pm -
  • Multi-Domain Strategies: Making the Best Choice for Your Business
    Most companies will go through occasional periods of consolidation, but most will also be on the lookout for the next new business opportunities and new markets. When the time comes to expand your business’ online presence, it pays to have assessed…
    - 14 days ago 26 Mar 20, 12:55pm -
  • COVID-19’s (Coronavirus) Impact on SEO – Jordan Koene // Searchmetrics
            Episode Overview: As international communities rally to defeat coronavirus, the availability of online information and databases are critical to educating communities about the virus. SEO is playing a vital role in communicating info as h…
    - 16 days ago 24 Mar 20, 1:00pm -
  • SEO & UX: How User Signals Impact your Rankings
    Google has one main aim: providing users the best possible search experience. The search engine is constantly optimizing its algorithm to improve its understanding of user signals from websites. The main focus here is on signals that indicate how sat…
    - 16 days ago 24 Mar 20, 12:55pm -
  • Managing SEO in Times of Crisis – Jordan Koene // Searchmetrics
            Episode Overview: The COVID-19 (Coronavirus) pandemic is changing our lives in a multitude of different ways from closing businesses to moving entire workforces to work from home. For many businesses it’s a frightening, uncertain time,…
    - 17 days ago 23 Mar 20, 7:19pm -
  • 5 Ways to Increase your Influence as an In-House SEO
    For most businesses, SEO is the second biggest driver of traffic to their website and, depending on the brand, SEO can be THE biggest traffic driver. However, even in companies that understand how important SEO is for generating traffic, the SEOs the…
    - 21 days ago 19 Mar 20, 12:51pm -

Clickz

  • nieuwHR software subscription costs mount over time
    Software Advice, a leading online service for businesses navigating the software selection process, provides a comprehensive pricing guide to HR software.The post HR software subscription costs mount over time appeared first on ClickZ.
    - 7 hours ago 9 Apr 20, 9:00am -
  • nieuwYour 2020 guide to the non-video parts of video marketing
    Founder and CMO of SchoolsSafe, Tiffany Delmore highlights the importance of the behind the scene aspects of video marketing and provides tips to make the most of every filmed moment.The post Your 2020 guide to the non-video parts of video marketing…
    - 7 hours ago 9 Apr 20, 8:48am -
  • Conviva report shows big boost in daytime streaming during the pandemic
    New data from Conviva details streaming TV growth and viewing trends since the onset of the COVID–19 crisis in early March.The post Conviva report shows big boost in daytime streaming during the pandemic appeared first on ClickZ.
    - 1 day ago 8 Apr 20, 9:00am -
  • Five tenets for getting B2B CX right
    Centerline Digital's Greg Harbinson highlights five things B2B organizations are getting wrong when it comes to CX, and how to fix them.The post Five tenets for getting B2B CX right appeared first on ClickZ.
    - 1 day ago 8 Apr 20, 8:50am -
  • Pitfalls of influencer marketing in Russia and how to avoid them
    Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully.The post Pitfalls of influencer marketing in Russia and how to avoid them appeared first on ClickZ.
    - 2 days ago 7 Apr 20, 9:10am -
  • Ad blockers can’t kill marketers who follow these 4 tips
    Founder and CMO of SchoolsSafe, Tiffany Delmore provides four tips for marketers to be successful in the ad blockers era.The post Ad blockers can’t kill marketers who follow these 4 tips appeared first on ClickZ.
    - 2 days ago 7 Apr 20, 9:00am -
  • A definitive guide to video marketing 2020: Stats, strategies, and challenges
    CEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strategies.The post A definitive guide to video marketing 2020: Stats, strategies, and challenges appeared…
    - 3 days ago 6 Apr 20, 2:52pm -
  • Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix
    We have compiled various stats, facts and insights into what is happening in the world of marketing last week.The post Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix appeared first on ClickZ.
    - 3 days ago 6 Apr 20, 10:53am -
  • How partnership automation differs from partner marketing
    Impact's Jaime Singson discusses how in order to fully succeed in the partnership space, enterprises need to think beyond “partner marketing” so that they have the tools and solutions to manage these life cycles efficiently and effectively.The p…
    - 3 days ago 6 Apr 20, 9:06am -
  • Simplifying location-based marketing and how to sell it
    Location-based marketing is growing but getting buy-in from managers and selling it to clients isn't always easy. However, a new whitepaper from Reveal Mobile shows it can be simplified.The post Simplifying location-based marketing and how to sell i…
    - 6 days ago 3 Apr 20, 9:06am -

Matthew Woodward

  • SEO Case Study: How To 14x Search Traffic In 8x months
    Learn how we took traffic from 2,732 visitors per month to 38,420 in just 8x months. I am going to take you behind the scenes and show you everything we did step by step including the complete link building strategy. You’re going to love it!SEO Ca…
    - 22 Jan 19, 4:41pm -
  • 12x Incredible Link Building Strategies For 2019
    We all know that more links = higher rankings. But building links isn’t always easy. So I am going to share 12x incredible link building strategies with you today. You can use any of these proven link building strategies to attract high quality lin…
    - 10 Jan 19, 12:18pm -
  • Which Is The Best WordPress Hosting? 7 Hosts – 6 Ruthless Tests
    Choosing the best WordPress hosting for your site is critical. And the most important thing you need to consider is… How fast it is! Why? Because if your website loads slowly, you will suffer from- And last but not least… Your websites speed is c…
    - 17 Nov 18, 8:30pm -
  • Ahrefs vs Majestic SEO – 1 Million Reasons Why Ahrefs Is Better [Updated for 2018]
    HUGE NEW UPDATE! If you don’t have time to read this post terminate your Majestic account immediately and take out the Ahrefs trial without hesitation. Back in 2013, I conducted an experiment to see which is the best backlink checker. Long story sh…
    - 4 Sep 18, 12:00pm -
  • The Best Free SEO Tools To Super Charge Your Search Rankings
    A lot of SEO tools & internet marketing software can be quite expensive if you’re just starting out. But if you’re ultra-resourceful then you can take advantage of the best free SEO tools and trials that are available. You can get everything from…
    - 28 Jul 18, 3:00pm -
  • How Lowering Your Bounce Rate Can Help You Increase Your Rankings
    One of the most overlooked ranking factors in Google is your bounce rate. That’s because bounce rate doesnt have a direct impact on SEO. BUT! It does have a huge impact on lots of metrics that DO have a direct impact on your rankings. In fact you a…
    - 12 Jun 18, 12:01pm -
  • The Ultimate Guide to Ecommerce SEO
    Ecommerce SEO doesnt have to be hard work. So in this tutorial I am going to teach you how to increase traffic to your ecommerce with my personal ecommerce SEO process. It doesn’t get any easier than this!The Ultimate Guide to Ecommerce SEO was or…
    - 9 May 18, 5:20pm -
  • Google’s New SEO Starter Guide: What You Need To Know
    You might have missed this. But Google brought us an interesting surprise recently. They decided to revamp their official SEO Starter Guide for the first time in over seven years. The new Search Engine Optimization (SEO) Starter Guide is full of usef…
    - 13 Mar 18, 2:08pm -
  • Ahrefs Review – 25 Ways To Increase YOUR Search Traffic
    Want to drive a TON of organic traffic to your website? Here’s the basic formula: Pick a topic/keyword Create an exceptional piece of content around that topic Promote it. Build links to it. Rank it. Sounds simple, right!? I’ll let you in on a li…
    - 22 Jan 18, 4:06pm -
  • The Ultimate Guide To Freelance Writing Jobs For Beginners [2018]
    Starting out as a freelance writer can be confusing, can’t it? You have no idea what steps you should take, how you should be spending your time, or if you’re even doing the right thing. But the truth is that it doesn’t have to be that way: Sta…
    - 11 Jan 18, 10:55am -

Cognitive SEO

  • How Page Speed Affects SEO & Google Rankings | The 2020 Page Speed Guide
    Speed is very important for a website. It’s so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of…
    - 21 days ago 19 Mar 20, 7:39am -
  • URL Structure. Dos, Don’ts and Best Practices for SEO
    Hey, we get it. The URL structure is a difficult SEO topic. It’s not easy to master, but not impossible, either. In fact, we’re here to make things easier for you.   In this article, we’ll try to answer all your questions and provide examples…
    - 28 days ago 12 Mar 20, 8:40am -
  • Schema Markup for SEO → The Complete Guide
    If you want to become a good SEO, you need to have a holistic view on all SEO related topics and there are some technical elements that you must understand, even if they’re not quite easy to digest. One of these topics is schema markup.   Schema m…
    - 48 days ago 21 Feb 20, 6:31am -
  • Are Web Directories Still Relevant for SEO in 2020?
    Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates?   Well, as Head of Web SPAM at Google John Mueller said, “in gener…
    - 57 days ago 12 Feb 20, 10:18am -
  • 40 Most Effective Digital Marketing Tactics and Techniques in 2020
    Everybody wants to have the possibility of choice, but the paradox is that no one wants to be some random “one” in a crowd of a hundred. With this need of any digital marketer in mind, we’ve thought of giving you the opportunity of being just t…
    - 61 days ago 8 Feb 20, 11:19am -
  • 10 Major SEO Mistakes You Might Make in 2020 How to Deal With Them – Backed by SEO Experts
    There are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time. Improvement doesn’t always come from making things right. In fact, the only way you’ll really…
    - 73 days ago 27 Jan 20, 7:17am -
  • Sitemaps & SEO: Are Sitemaps Still Important for SEO in 2020?
    As SEO evolves, it gets more and more human-centered and people in the industry begin to question old techniques, targeted mostly at search engines. Such is the case with Sitemaps, which have been around for ages.   Do sitemaps still matter for SEO…
    - 84 days ago 16 Jan 20, 7:40am -
  • How to Win the Google Answer Box → The Ultimate Guide
    Ranking number one on Google is great. But ranking in a Google answer box, on position zero, is even better. Google answer boxes might be a blessing for both users (they get the desired info instantly) and webmasters (their website is in the foregrou…
    - 18 Dec 19, 9:50am -
  • SEO Writing for Copywriters → The Ultimate Guide
    SEO writing has become an adventure, a complicated math problem we are all trying to calculate for finding the secret to get results faster. The number of search engine factors have advanced, the Google algorithm updates has increased, the number of…
    - 4 Dec 19, 9:58am -
  • 13 SEO Myths That Will Probably Kill Your Ranks in 2020
    Faster, easier, higher. That’s what we’re all up to when it comes to ranks and traffic, right? Well, easy wins with little effort are rare in SEO. There are most likely SEO myths that will wipe out your business instead of boosting it.   As we a…
    - 28 Nov 19, 10:19am -

Gotch SEO Blog

  • Top 10 Best St. Louis SEO Companies for 2020
    Looking for the best SEO companies in St. Louis to help you improve your Google rankings and organic search traffic? You’re in the right place. This is an unbiased list and none of these companies have paid for placement. Our detailed ranking crite…
    - 23 days ago 17 Mar 20, 3:10pm -
  • Is Google Biased? We Analyzed 50 Key Politically-Driven Topics to Find Out
    If you search “is google biased” you’ll find all kinds of conspiracy theories, opinions, and even inaccurate information. That’s why today I’m going to show you real data to see if this claim is true or false. Let’s jump in. How to We Con…
    - 31 days ago 9 Mar 20, 2:36pm -
  • How to Use Siteliner Like a Pro
    Are you looking to optimize each page on your website to make it easier for Google to crawl, resulting in higher rankings? This is a form of on-page SEO—a set of tactics you apply page-by-page with the aim of improving a specific page’s presence…
    - 43 days ago 26 Feb 20, 7:35pm -
  • Paperform Review for 2020 (+ How to Use It)
    Are you in the market for a new online form builder? There are hundreds of options to choose from. But in business, return on your investment is important. You need to make sure that any new tool you’re thinking of purchasing is worth it—somethin…
    - 63 days ago 6 Feb 20, 6:18pm -
  • Russell Brunson: 16 Timeless Business & Life Lessons
    Who is Russell Brunson and why should you listen to him? That’s what I’m going to tackle right now. Let’s jump in. Who is Russell Brunson? Russell Brunson is the founder of ClickFunnels. ClickFunnels is a SAAS company that helps you build sales…
    - 65 days ago 4 Feb 20, 5:07pm -
  • On-Page SEO Checklist for 2020
    On-page SEO is fundamental for ranking well in Google. That’s why today I’m going to show you my personal step-by-step on-page SEO checklist. But first: What is On-Page SEO? On-page SEO is the process of optimizing a single page on your website.…
    - 78 days ago 22 Jan 20, 3:36pm -
  • Top 5 Best Link Building Services (We Spent $140,424 to Find Out)
    Looking for the best link building services in 2020? I got you covered because Chris Dreyer (founder of Rankings.io) and I have spent well over $1,000,000 on different link building services. This case study will focus on $140,424 of that spend. Why…
    - 84 days ago 16 Jan 20, 3:07pm -
  • How to Find an Amazing SEO Consultant in 2020
    Looking for an SEO consultant who can help you grow your company in 2020? Keep reading. What is an SEO Consultant? An SEO consultant is an advisor who helps companies improve their search engine rankings. This applies to every search engine including…
    - 86 days ago 14 Jan 20, 2:15pm -
  • 7 Lessons from the World’s Most Useless Websites
    Can you learn anything from the world’s most useless websites? I analyzed hundreds to find out. Here’s what I discovered: 7 Lessons from Analyzing 141 Useless Websites The biggest lesson I learned is that these sites aren’t useless at all. In f…
    - 87 days ago 13 Jan 20, 1:49pm -
  • 301 Redirects: The Ultimate Guide for 2020
    Understanding how to execute 301 redirects is a fundamental SEO skill. That’s what this guide is all about. Make sure you read until the end because I’m going to show you two of my favorite 301 redirect tactics (that produce massive results). But…
    - 89 days ago 11 Jan 20, 2:38pm -
  • How to Learn SEO in 2020 (According to 130 Experts)
    What’s the fastest way to learn SEO? I asked 130 real SEO experts to find out. Here is the question we asked 130 different experts: “If you had to start over, what steps would you take to learn SEO?” Out of the 130 answers, there were many comm…
    - 99 days ago 1 Jan 20, 6:39pm -

 

 

Search Engine Round Table

  • Google Search COVID Announcements Will Be Live Soon
    A week ago we we reported that Google has new structured data named SpecialAnnouncement that some sites can use to markup their Google search results. Well, Google didn't write a blog post about it until Friday afternoon and it isn't live yet. Dann…
    - -
  • Google Tweets Its Search Changes For COVID-19
    The Google Search Liaison account on Twitter posted several tweets summarizing many of the changes Google has made to search over the COVID-19 crisis. We covered many of them here, actually, all of them. But I thought it would be good to share these…
    - -
  • Google Ads New Chart Types For Time Series & Summary
    Google Ads seems to have launched new chart type options in the Google Ads interface. When you click on it, Google gives you options for either a time series or summary chart. Here are screen shots from Jessica Budde and Jeremy Krantz.
    - -
  • Google Tests Moving Review Stars Lower & Changing Colors
    Google seems to be testing moving the review stars from just under the title to below the description portion of the snippet. Google is also testing changing the color from orange to yellow. Here are screen shots I was able to replicate but I am not…
    - -
  • Asked Google: Does Searcher Behavior Changes Influence Overall Ranking
    A week or so ago, I asked Google's John Mueller in a video hangout if it is possible that the changes in searcher behavior we are seeing are influencing the overall Google search ranking algorithm. We have been seeing a lot of fluctuations in Google…
    - -

SEO Book

  • Revenue Quality & Leverage
    The coronavirus issue is likely to linger for some time.GERMANY PUBLIC HEALTH AGENCY PRESIDENT SAYS OUR ASSUMPTION IS THAT IT WILL TAKE ABOUT TWO YEARS FOR THIS PANDEMIC TO RUN ITS COURSE— Quantitative Trading (@fiquant) March 17, 2020Up to 70% o…
    - 23 days ago 17 Mar 20, 11:07am -
  • Subscription Fatigue
    Subscription ManagementI have active subscriptions with about a half-dozen different news & finance sites along with about a half dozen software tools, but sometimes using a VPN or web proxy across different web browsers makes logging in to all of t…
    - 61 days ago 8 Feb 20, 4:27pm -
  • Favicon SEO
    Google recently copied their mobile result layout over to desktop search results. The three big pieces which changed as part of that update wereURLs: In many cases Google will now show breadcrumbs in the search results rather than showing the full U…
    - 81 days ago 19 Jan 20, 4:25pm -
  • Brands vs Ads
    Brand, Brand, BrandAbout 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidat…
    - 8 Nov 19, 4:16pm -
  • Internet Wayback Machine Adds Historical TextDiff
    The Wayback Machine has a cool new feature for looking at the historical changes of a web page.The color scale shows how much a page has changed since it was last cached & you can select between any two documents to see how a page has changed over…
    - 5 Nov 19, 7:36am -
  • Dofollow, Nofollow, Sponsored, UGC
    A Change to NofollowLast month Google announced they were going to change how they treated nofollow, moving it from a directive toward a hint. As part of that they also announced the release of parallel attributes rel="sponsored" for sponsored links…
    - 24 Oct 19, 5:20am -
  • New Keyword Tool
    Our keyword tool is updated periodically. We recently updated it once more.For comparison sake, the old keyword tool looked like thisWhereas the new keyword tool looks like thisThe upsides of the new keyword tool are:fresher data from this ye…
    - 14 Sep 19, 10:06am -
  • AMP'd Up for Recaptcha
    Beyond search Google controls the leading distributed ad network, the leading mobile OS, the leading web browser, the leading email client, the leading web analytics platform, the leading mapping platform, the leading free video hosting site. They w…
    - 30 Jun 19, 9:47pm -
  • The Fractured Web
    Anyone can argue about the intent of a particular action & the outcome that is derived by it. But when the outcome is known, at some point the intent is inferred if the outcome is derived from a source of power & the outcome doesn't change. Or, put…
    - 17 Apr 19, 6:09pm -
  • Keyword Not Provided, But it Just Clicks
    When SEO Was EasyWhen I got started on the web over 15 years ago I created an overly broad & shallow website that had little chance of making money because it was utterly undifferentiated and crappy. In spite of my best (worst?) efforts while being…
    - 9 Apr 19, 3:09pm -
  • How The Internet Happened: From Netscape to the iPhone
    Brian McCullough, who runs Internet History Podcast, also wrote a book named How The Internet Happened: From Netscape to the iPhone which did a fantastic job of capturing the ethos of the early web and telling the backstory of so many people & projec…
    - 8 Apr 19, 3:13am -
  • Google Florida 2.0 Algorithm Update: Early Observations
    It has been a while since Google has had a major algorithm update. They recently announced one which began on the 12th of March.This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates r…
    - 18 Mar 19, 5:02am -
  • A Darker Shade of Gray
    Google's original breakthrough in search was placing weight on links & using them to approximate the behavior of web users. The abstract ofThe PageRank Citation Ranking: Bringing Order to the Web readsThe importance of a Web page is an inherently s…
    - 13 Mar 19, 10:28am -
  • Left is Right & Up is Down
    Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness.The…
    - 16 Nov 17, 11:20pm -
  • Grist for the Machine
    GristMuch like publishers, employees at the big tech monopolies can end up little more than grist.Products & product categories come & go, but even if you build "the one" you still may lose everything in the process.Imagine building the most succe…
    - 9 Oct 17, 6:41pm -
  • Virtual Real Estate
    Wrastlin With The NewsThe current presidential cabinet includes a WWE co-founder & this passes for modern political discourse:#FraudNewsCNN #FNN pic.twitter.com/WYUnHjjUjg— Donald J. Trump (@realDonaldTrump) July 2, 2017CNN promised vengeance.…
    - 9 Oct 17, 6:31pm -
  • Rank Checker Update
    Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions.If ever the toolbar button doesn…
    - 26 Apr 17, 6:54pm -
  • DMOZ Shut Down
    Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years.The con…
    - 21 Mar 17, 7:49pm -
  • New gTLDs are Like Used Cars
    There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator.Here is the short version...Imagine registering a domain for $10, building a business on it, and then le…
    - 8 Mar 17, 8:05am -
  • Disappearing Clicks
    When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive…
    - 25 Nov 16, 11:34pm -
  • Google & Facebook Squeezing Out Partners
    SectionsJust Make Great Content...Search Engine Engineering FearIgnore The Eye Candy, It's PoisonedBelow The Fold = Out Of MindCoercion Which FailedEmbrace, Extend, ExtinguishDumb Pipes, Dumb Partnerships"User" FriendlyThe Numbers Can't Work…
    - 7 Nov 16, 1:56pm -
  • Penguin 4.0 Update
    On Friday Google's Gary Illyes announced Penguin 4.0 was now live.Key points highlighted in their post are:Penguin is a part of their core ranking algorithmPenguin is now real-time, rather than something which periodically refreshesPenguin has s…
    - 25 Sep 16, 10:13am -
  • Free Google AdWords Keyword Suggestion Tool Alternative
    Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a mont…
    - 15 Sep 16, 4:41pm -
  • How I Learned to Start Loving Social Media's Darkside
    I'm baaaaaaack.Organic ListingsWhat a fun past couple years it has been in the digital marketing landscape; we've seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacin…
    - 10 Aug 16, 1:16am -
  • Facebook's Panda Update
    So far this year publishers have lost 52% their Facebook distribution due to: increased ad load (another record quarter for Facebook!!!)shifting of the news feed "relevancy" algorithm toward friendspromotion of new formats, like live video (if the…
    - 9 Aug 16, 7:24pm -
  • Brands Beat Generics
    When markets are new they are unproven, thus they often have limited investment targeting them. That in turn means it can be easy to win in new markets just by virtue of existing. It wouldn't be hard to rank well creating a blog today about the evo…
    - 31 Jul 16, 8:53pm -
  • Neofeudal Web Publishing Best Practices Guide
    At the abstract level, if many people believe in something then it will grow. The opposite is also true. And in a limitless, virtual world, you can not see what is not there.The Yahoo DirectoryBefore I got into search, the Yahoo! Directory was so…
    - 20 Jun 16, 7:44pm -
  • Reinventing SEO
    Back in the Day...If you are new to SEO it is hard to appreciate how easy SEO was say 6 to 8 years ago. Almost everything worked quickly, cheaply, and predictably.Go back a few years earlier and you could rank a site without even looking at it. :D…
    - 12 May 16, 9:44am -
  • Google Rethinking Payday Loans & Doorway Pages?
    Nov 12, 2013 WSJ: Google Ventures Backs LendUp to Rethink Payday LoansGoogle Ventures Partner Blake Byers joined LendUp’s board of directors with his firm’s investment. The investor said he expects LendUp to make short-term lending reasonable an…
    - 11 May 16, 7:34pm -
  • The (Hollow) Soul of Technology
    The Daily ObituaryAs far as being an investable business goes, news is horrible. And it is getting worse by the day.Look at these top performers.The above chart looks ugly, but in reality it puts an optimistic spin on things...it has survivorsh…
    - 9 May 16, 11:01pm -

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