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Mijn Web Nieuws | Vreemd en ander nieuws

The Inspiration Room

  • Vogel’s What do you bring
    Goodman Fielder in New Zealand is running “What Do You Bring?”, a new brand platform for the iconic Vogel’s bread, celebrating the uniqueness of Kiwis, and of the bread they love. The idea centres around the true life stories of eight Kiwis tha…
    - 5 days ago 22 Jul 17, 4:58am -
  • IKEA Lion Man – Relax into greatness
    IKEA UK’s latest advertising campaign features Lion Man, a symbol of the importance of relaxing and recharging in one’s living room so we can go on to do great things. Based on the fact that lions spend up to 18 hours a day at rest, the campaign…
    - 8 days ago 19 Jul 17, 12:43am -
  • We Are America – Love has no labels
    The Ad Council’s “We Are America” commercial, part of the Love has no labels campaign, is one of the nominations for Most Outstanding Commercial at this year’s Emmy Awards. Launched for Independence Day 2016, the We Are America ad featured Am…
    - 9 days ago 18 Jul 17, 12:57am -
  • Squarespace Calling John Malkovich
    Squarespace commercial “Calling John Malkovich” is one of the nominations for Most Outstanding Commercial at this year’s Emmy Awards. The Super Bowl commercial is a continuation of the Squarespace campaign in which John Malkovich sets out to es…
    - 11 days ago 16 Jul 17, 4:03am -
  • Ad Council Fans of Love – Love has no labels
    “Fans of Love”, the Ad Council Love Cam commercial launched on Valentine’s Day 2017, has been nominated for Most Outstanding Commercial in the Emmy Awards. The Fans of Love commercial, part of the Love Has No Labels advertising campaign, began…
    - 12 days ago 15 Jul 17, 4:18am -
  • Vauxhall Pyjama Mamas
    Vauxhall is running Vauxhall Pyjama Mamas, an advertising campaign promoting the Crossland X SUV. The campaign features Vauxhall-driving mums who defy the glares of their peers to wear their stylish pyjamas all day. They’re seen at the supermarket,…
    - 20 days ago 7 Jul 17, 1:34am -
  • Google Home of the Whopper
    Burger King’s Google Home of the Whopper campaign won the Grand Prix for Direct at Cannes International Festival of Creativity 2017, for use of broadcast. Burger King managed to activate Google Home devices through its commercial by asking the ques…
    - 21 days ago 6 Jul 17, 12:46am -
  • Repetto World Speaks Ballet
    French ballet shoe company Repetto is running “Ce monde parle ballet” (The World Speaks Ballet), an advertising campaign in which young women turn their lives into dramatic stages. The first commercial in the Repetto World Speaks Ballet campaign,…
    - 22 days ago 5 Jul 17, 1:14am -
  • Did you mean Mailchimp?
    MailChimp’s marketing campaign, “Did You Mean MailChimp?”, was one of the three Cyber Grand Prix winners at Cannes International Festival of Creativity 2017, in recognition of an integrated multi-platform campaign. Launched in January 2017, the…
    - 31 days ago 26 Jun 17, 4:53am -
  • Baltic Sea Card tracked through Aland Index
    Ålandsbanken (The Bank of Aland) in Finland has won a Cyber Grand Prix for the Baltic Sea Card, a biodegradable credit card linking spending patterns with impact on the environment. Ålandsbanken worked with MasterCard and KPMG to develop the Aland…
    - 33 days ago 24 Jun 17, 4:59am -

Marketing Profs

  • Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]
    Finally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing emails for short attention spans. Read the full articl…
    - 1 day ago 25 Jul 17, 4:00pm -
  • The Five Pillars of a Solid Digital Marketing Strategy That Endures
    Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time (and money) later. Here's how. Read the full article at Marketing…
    - 1 day ago 25 Jul 17, 4:00pm -
  • Six Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team
    Marketing attribution is becoming a business imperative, but focusing on measurement is a new competency for many marketing teams. So how do you prepare? What initiatives do you need to think through? Here's how to kick-start your attribution efforts…
    - 1 day ago 25 Jul 17, 4:00pm -
  • The Martech Purchase Process: How Buyers Evaluate Vendors
    Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO Research, and IBM. Read th…
    - 1 day ago 25 Jul 17, 3:00pm -
  • Marketers' Top 5 Challenges and How to Overcome Them [Infographic]
    It's no secret that marketers have a lot on their plates. Conflicting priorities and lack of resources can make marketers feel like they aren't accomplishing much. Check out this infographic for tips on how to get out of the that's-how-we've-always-d…
    - 2 days ago 24 Jul 17, 4:00pm -
  • Six Foolproof Ways to Find Influencers on Social Media
    Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for…
    - 2 days ago 24 Jul 17, 4:00pm -
  • How Email Is Accessed in 2017: Top Devices, Platforms, and Clients
    More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path. Read the full article at MarketingProfs
    - 2 days ago 24 Jul 17, 3:00pm -
  • #SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This Week
    This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad tests and alternative News Feed; the status of paid soci…
    - 4 days ago 22 Jul 17, 4:00pm -
  • Why Most Marketers Should Care About Virtual and Augmented Reality
    Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will quickly become more accessible both to creators and to users. Read the full article at…
    - 5 days ago 21 Jul 17, 4:00pm -
  • How to Make Your Workplace Healthy [Infographic]
    Is your workplace affecting your health? The right chair, lighting, and monitor positioning can make a big difference in how you feel. Check out the infographic for tips on making your office, desk, and work habits healthier. Read the full article a…
    - 5 days ago 21 Jul 17, 4:00pm -

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