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The Inspiration Room

  • nieuwWorld’s Most Eligible Bachelor on Tinder
    Ol Pejeta Conservancy has partnered with Tinder to launch a new campaign to raise awareness about Sudan, the World’s Most Eligible Bachelor. Sudan is the only remaining male northern white rhino on the planet. The goal of this campaign is to raise…
    - 20 hours ago 26 May 17, 1:01am -
  • Syoss Thief in Morning Commute
    Syoss, Henkel’s international hair care brand, is being promoted in Switzerland with “The Thief”, a commercial drawing on the daily struggles commuters go through. The Syoss Thief commercial focuses on how merciless the morning commute can be b…
    - 5 days ago 22 May 17, 12:30am -
  • Qantas Feels Like Home Again
    Qantas is running the third series in the Feels Like Home brand campaign, promoting the the build-up to the Perth-London service being launched in March 2018. Two commercials tell the real stories of people living in Australia and the UK, brought tog…
    - 11 days ago 16 May 17, 12:04am -
  • Happy Mothers Day from Air New Zealand
    Air New Zealand is picking up international coverage of its “Happy Mothers Day” commercial, a tribute to the tribulations experienced by mothers of young children in planes. Children take turns to recite their lines from the poem outlining the ch…
    - 14 days ago 13 May 17, 5:01am -
  • Home with Poett Fraganza
    FCB Buenos Aires and Clorox Argentina have launched “Casa” (Home), a suspense-laden commercial for Poett Fraganza. Poett is a fabric perfume designed to be applied to clothes, tapestries, curtains, towels, bed sheets and car upholstery. For the f…
    - 15 days ago 12 May 17, 1:31am -
  • Bullfighting from another age?
    FLAC (Federation of Leagues Against Corridas) in France is raising awareness about the cruelty of bullfighting with a commercial featuring a velociraptor. FLAC and its fourteen partner associations ask the question, “Do you think this practice belo…
    - 16 days ago 11 May 17, 12:57am -
  • Dyslexic Sperm Bank – made by dyslexia
    Made by Dyslexia, a new not-for-profit launched this month by dyslexic entrepreneur Richard Branson, is changing the world’s perception of dyslexia through the Dyslexic Sperm Bank in central London. No one left with a dyslexic baby, but everyone le…
    - 17 days ago 10 May 17, 5:31am -
  • Movistar Love Story reveals online twist
    Movistar Mexico, the Telefonica mobile phone provider, is running “Love Story”, a commercial promoting safety for young people meeting each other online. Shot in Madrid, Spain, the Love Story commercial shows two young teenagers connecting with e…
    - 18 days ago 9 May 17, 1:52am -
  • The Greatest Recruit in North Korea
    Part Time Lab, New York, has won gold for Best Use of Social Media at the Golden Award of Montreux for “The Greatest Recruit”, a campaign developed for Liberty in North Korea (LiNK). LiNK is focused on the support of refugees from North Korea. Ag…
    - 19 days ago 7 May 17, 11:49pm -
  • No More Black Targets in shooting ranges
    New York Society for Ethical Culture’s No More Black Targets campaign has won a Yellow Pencil for Art Direction at the D&AD Awards. No More Black Targets is a collective of artists, diverse in backgrounds, ethnicities and nationalities, working in…
    - 21 days ago 6 May 17, 5:38am -

Marketing Profs

  • The Nitty-Gritty of Dirty Data [Infographic]
    Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem. Read the full article at MarketingProfs
    - 1 day ago 25 May 17, 4:00pm -
  • Three Things No One Tells You About Email Marketing and AI
    Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered future. Read the full article at Marketing…
    - 1 day ago 25 May 17, 4:00pm -
  • More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media
    Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social. Read the full article at MarketingProfs
    - 1 day ago 25 May 17, 3:00pm -
  • Seven Tips for Building a Killer Email List [Infographic]
    An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list. Read the full article at MarketingProfs
    - 2 days ago 24 May 17, 4:00pm -
  • The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)
    Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a commodity. Here's what you can do about it. Read the full…
    - 2 days ago 24 May 17, 4:00pm -
  • The Top 10 Companies on LinkedIn: Where Professionals Most Want to Work
    Alphabet (Google's parent company) and Amazon are the large companies LinkedIn members in the United States most want to work for, according to recent research from the social network. Read the full article at MarketingProfs
    - 2 days ago 24 May 17, 3:00pm -
  • Four Steps to Influencing Customers With a Smart UGC Campaign
    People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience. Read the full…
    - 3 days ago 23 May 17, 4:00pm -
  • Content Marketing Stats and Trends in 2017 [Infographic]
    How are B2B and B2C marketers using content marketing? What's working, what's not, and how do marketers feel about it? Check out today's infographic, which is loaded with B2B and B2C content marketing stats, facts, and tips. Read the full article at…
    - 3 days ago 23 May 17, 4:00pm -
  • Google Search Algorithm Updates to Keep in Mind in 2017 (Article 1 of 2)
    Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here's some…
    - 3 days ago 23 May 17, 4:00pm -
  • The Most Effective Triggered Email Types for E-Commerce Brands
    Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo. Read the full article at MarketingProfs
    - 3 days ago 23 May 17, 3:00pm -

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